Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Pennsylvania
Skills you'll gain: AI Personalization, Fraud detection, Data Management, Responsible AI, Big Data, Data Ethics, Generative Adversarial Networks (GANs), AI Enablement, AI Product Strategy, Machine Learning Algorithms, Data Governance, Business Strategies, Data Security, Governance, Human Resources, Analytics, Deep Learning, Credit Risk, Machine Learning, Data-Driven Decision-Making
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Content Marketing, Digital Media Strategy, AI Personalization, Marketing Analytics, Customer Insights, Market Intelligence, Ethical Standards And Conduct
Advanced · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: Matplotlib, Network Analysis, Social Network Analysis, Feature Engineering, Data Visualization, Pandas (Python Package), Plot (Graphics), Data Visualization Software, Interactive Data Visualization, Model Evaluation, Applied Machine Learning, Supervised Learning, Text Mining, Scikit Learn (Machine Learning Library), Statistical Analysis, Data Manipulation, Graph Theory, Data Preprocessing, Natural Language Processing, Python Programming
Intermediate · Specialization · 3 - 6 Months

Alex Genadinik
Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Search Engine Marketing, Google Analytics, Google Ads, Web Analytics, Content Strategy, Marketing, Market Research, Competitive Analysis, E-Commerce, Analytics
Mixed · Course · 1 - 3 Months

Coursera
Skills you'll gain: Looker (Software), Customer Retention, Web Analytics, Customer Analysis, Customer Insights, Marketing Analytics, Trend Analysis, Data Analysis, Product Management, Performance Metric, Analysis, Time Series Analysis and Forecasting, Strategic Marketing, Marketing Channel, Forecasting
Intermediate · Course · 1 - 4 Weeks

University of California, Davis
Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Competitive Analysis, Content Strategy, Google Analytics, Web Content, Client Services, Marketing, Content Marketing, Goal Setting
Intermediate · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Google Cloud Platform, Google App Engine, Cloud Infrastructure, Identity and Access Management, Big Data, Containerization, Cloud Services, Infrastructure As A Service (IaaS), Kubernetes, Cloud Computing, Cloud Storage, Network Infrastructure, Platform As A Service (PaaS), Virtual Machines, Cloud Applications, Application Deployment, Data Storage Technologies, Scalability
Beginner · Course · 1 - 3 Months

Pontificia Universidad Católica de Chile
Skills you'll gain: Entrepreneurship, People Management, Business Management, Human Resources Management and Planning, Marketing, Accounting, Customer experience strategy (CX), Financial Management, Business Marketing, Financial Analysis, Innovation, Finance, Recruitment, Persona (User Experience)
Mixed · Course · 1 - 3 Months

Skills you'll gain: Data Storytelling, Data Ethics, Data Analysis, Data-Driven Decision-Making, Analytics, Workflow Management, Business Analytics, Data Science, Advanced Analytics, Business Workflow Analysis, Project Management, Communication, Stakeholder Communications, Data Management, Professional Networking
Advanced · Course · 1 - 3 Months

Vanderbilt University
Skills you'll gain: Prompt Engineering, ChatGPT, Prompt Patterns, Database Design, LLM Application, Productivity, OpenAI, Data Migration, Generative AI, AI Enablement, Software Documentation, SQL, Dashboard, Artificial Intelligence, Database Management, Data Visualization, Large Language Modeling, Gap Analysis, Data Analysis, Automation
Intermediate · Specialization · 1 - 3 Months

Skills you'll gain: Prompt Engineering, Prompt Patterns, Generative AI, ChatGPT, Design Research, Persona (User Experience), User Interface and User Experience (UI/UX) Design, Design Software, AI Workflows, User Interface (UI) Design, Brainstorming, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Human Centered Design, User Story, Large Language Modeling, Wireframing, Responsible AI, Ideation, Machine Learning
Beginner · Specialization · 1 - 3 Months

Board Infinity
Skills you'll gain: Target Audience, Marketing Psychology, Digital Media Strategy, Target Market, Paid media, Marketing Analytics, Social Media Campaigns, Persona Development, Marketing, Google Analytics, Social Media, Storytelling, Content Strategy
Intermediate · Course · 1 - 4 Weeks