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    • Pricing Strategy

    Pricing Strategy Courses Online

    Master pricing strategy for optimizing revenue. Learn to analyze market conditions, cost structures, and consumer behavior to set effective prices.

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    Explore the Pricing Strategy Course Catalog

    • C

      Codio

      Tools for Security Specialists

      Skills you'll gain: Computer Security Incident Management, Endpoint Security, Incident Management, Incident Response, ISO/IEC 27001, Security Management, Vulnerability Scanning, Risk Management, Personally Identifiable Information, Vulnerability Assessments, Linux, Linux Administration, Infrastructure Security, Network Security, Authorization (Computing), Threat Management, Security Strategy, Enterprise Risk Management (ERM), Business Risk Management, Cyber Security Policies

      4.8
      Rating, 4.8 out of 5 stars
      ·
      49 reviews

      Beginner · Specialization · 1 - 3 Months

    • G

      GRAMMY GO

      Building Your Audience for Music Professionals

      Skills you'll gain: Marketing Budgets, Digital Media Strategy, Professional Networking, Content Strategy, Promotional Strategies, Branding, Marketing Analytics, Brand Strategy, Brand Awareness, Budget Management, Marketing Design, Customer Engagement, Content Marketing, Target Audience, Digital Marketing, Marketing Strategies, Trend Analysis, Social Media Marketing, Resilience, Customer Insights

      4.8
      Rating, 4.8 out of 5 stars
      ·
      14 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free
      Free
      E

      ESSEC Business School

      Basics of entrepreneurship: thinking and doing

      Skills you'll gain: Business Modeling, Entrepreneurship, Business Planning, Business Risk Management, Risk Management, Teamwork, Design Thinking, Ideation, Planning, Strategic Thinking, Innovation, New Business Development, Creative Thinking, Decision Making, Open Mindset, Lean Methodologies

      4.8
      Rating, 4.8 out of 5 stars
      ·
      53 reviews

      Beginner · Course · 1 - 4 Weeks

    • F

      Fractal Analytics

      Generative AI for Business Consultants

      Skills you'll gain: Prompt Engineering, Generative AI, Data Ethics, ChatGPT, Artificial Intelligence, Business Consulting, Leadership, Management Consulting, Interactive Learning, AI Personalization, Customer Insights, Automation, Business Process Automation, Solution Design, Ethical Standards And Conduct, Information Privacy

      4.4
      Rating, 4.4 out of 5 stars
      ·
      77 reviews

      Beginner · Specialization · 1 - 3 Months

    • U

      University of London

      Cyber Security – Technology and Governance

      Skills you'll gain: Computer Security Incident Management, Linux, Network Security, Cyber Governance, OSI Models, Incident Management, Incident Response, Security Management, TCP/IP, Computer Systems, Threat Modeling, Command-Line Interface, Network Protocols, Cybersecurity, Computer Networking, Cyber Security Strategy, Computer Architecture, Human Factors (Security), Cyber Threat Intelligence, Cyber Attacks

      4.7
      Rating, 4.7 out of 5 stars
      ·
      95 reviews

      Beginner · Specialization · 3 - 6 Months

    • D

      Dartmouth College

      Why Smart Executives Fail: Common Mistakes & Warning Signs

      Skills you'll gain: Crisis Management, Strategic Leadership, Business Leadership, Leadership, Organizational Leadership, Strategic Decision-Making, Accountability, Organizational Change, Behavior Management, Business Strategy, Compensation Management, Change Management, Industrial and Organizational Psychology, Analysis, Culture

      4.9
      Rating, 4.9 out of 5 stars
      ·
      384 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Building a Hiring Plan by Analyzing Past Data in Sheets

      Skills you'll gain: Workforce Planning, Job Analysis, Human Resource Strategy, Human Resources, Workforce Management, Google Sheets, Consolidation, Talent Acquisition, Compensation Analysis, Recruitment

      4.6
      Rating, 4.6 out of 5 stars
      ·
      42 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • T

      Tecnológico de Monterrey

      Innovation and entrepreneurship

      Skills you'll gain: Design Thinking, Innovation, Business Modeling, Creative Problem-Solving, Entrepreneurship, Ideation, Lean Methodologies, Process Development, Creative Thinking, New Product Development, Open Mindset, Cognitive flexibility, Business Architecture, Creativity, Storytelling, Corporate Strategy, Team Management, Business Strategy, Organizational Strategy, Strategic Planning

      4.4
      Rating, 4.4 out of 5 stars
      ·
      66 reviews

      Advanced · Specialization · 3 - 6 Months

    • E

      EIT Digital

      Innovation & Entrepreneurship - From Basics to Open Innovation

      Skills you'll gain: Entrepreneurship, Market Research, Market Analysis, Innovation, Design Thinking, Go To Market Strategy, Product Strategy, Customer Engagement, Product Development, Ideation, Business Modeling, Business Strategy

      4.6
      Rating, 4.6 out of 5 stars
      ·
      328 reviews

      Intermediate · Course · 1 - 3 Months

    • D

      Duke University

      Agile Approaches for Modern Leadership

      Skills you'll gain: Culture Transformation, Strategic Thinking, Team Building, Team Leadership, Strategic Leadership, Organizational Change, Team Management, Organizational Strategy, Organizational Leadership, Strategic Decision-Making, Team Motivation, Cross-Functional Team Leadership, Agile Methodology, Business Leadership, Cognitive flexibility, Innovation, Business Transformation, Complex Problem Solving, Open Mindset, Adaptability

      4.7
      Rating, 4.7 out of 5 stars
      ·
      30 reviews

      Intermediate · Specialization · 1 - 4 Weeks

    • K

      Kennesaw State University

      Professional Selling: Step 1 - Think Like a High-Performer

      Skills you'll gain: Sales Process, Selling Techniques, Verbal Communication Skills, Sales, B2B Sales, Sales Strategy, General Sales Practices, Rapport Building, Communication, Consumer Behaviour, Customer Relationship Building, Customer Analysis, Non-Verbal Communication, Decision Making

      4.7
      Rating, 4.7 out of 5 stars
      ·
      47 reviews

      Beginner · Course · 1 - 3 Months

    • D

      Deep Teaching Solutions

      Critical Thinking: A Brain-Based Guide for the ChatGPT Era

      Skills you'll gain: Deductive Reasoning, Cognitive flexibility, Logical Reasoning, Critical Thinking, Curiosity, Decision Making, Problem Solving, Analytical Skills, Emotional Intelligence, Creative Thinking, Open Mindset, Complex Problem Solving, Independent Thinking, Strategic Thinking, Lifelong Learning, ChatGPT, Innovation, Systems Thinking, Social Sciences, Behavioral Economics

      4.8
      Rating, 4.8 out of 5 stars
      ·
      90 reviews

      Beginner · Specialization · 1 - 3 Months

    Pricing Strategy learners also search

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    In summary, here are 10 of our most popular pricing strategy courses

    • Tools for Security Specialists: Codio
    • Building Your Audience for Music Professionals: GRAMMY GO
    • Basics of entrepreneurship: thinking and doing : ESSEC Business School
    • Generative AI for Business Consultants: Fractal Analytics
    • Cyber Security – Technology and Governance: University of London
    • Why Smart Executives Fail: Common Mistakes & Warning Signs: Dartmouth College
    • Building a Hiring Plan by Analyzing Past Data in Sheets: Coursera Project Network
    • Innovation and entrepreneurship: Tecnológico de Monterrey
    • Innovation & Entrepreneurship - From Basics to Open Innovation: EIT Digital
    • Agile Approaches for Modern Leadership: Duke University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Pricing Strategy

    Pricing strategies are the models used by businesses to determine the best price at which to sell their goods or services. This is clearly one of the most important questions faced by any business, since pricing has a tremendous influence on revenues, market competitiveness, and consumer perceptions of your product. Given its importance to the strategic management of a business, it is not surprising that there are a number of different pricing strategies to choose from.

    Perhaps the simplest pricing strategy is cost-based pricing, where prices are set at the cost of providing the good or service plus a desired profit margin. Alternately, when many producers sell similar goods or services, market-based pricing and competitor pricing models can be used to set price points based on current market conditions and positioning versus competitors. Customer value-based pricing offers an even more sophisticated strategy, as it seeks to determine customer willingness to pay for a product and set prices accordingly.

    The digital era has created new opportunities to push these and other pricing strategies forwards. For example, the advent of e-commerce has made it easy to gather more information than ever on the relevant prices of similar goods and services across different providers and different markets. And digital analytics on consumer buying behavior, as well as insights from behavioral economics, have provided new insights into customer psychology that can inform value-based pricing strategies.‎

    Product and service pricing can have wide-ranging impacts on a company’s bottom-line performance as well as its brand perception. Thus, an understanding of pricing strategies is essential for sales and marketing professionals as well as executive decision-makers such as CEOs.

    Market research analysts in particular must have an expertise in this field. They are responsible for studying market data and conducting consumer research to help companies determine what products and services customers want and how much they might buy at different price points. According to the Bureau of Labor Statistics, market research analysts earned an median annual salary of $63,790 per year in 2019, and these positions are expected to grow much faster than the national average as companies face increasing pressure to analyze and utilize the vast amounts of marketing data available today.‎

    Absolutely. Coursera offers many different courses in business and marketing topics, including specific courses and Specializations on pricing strategy. With Coursera, you can learn about pricing strategy from top-ranked institutions like the University of Pennsylvania and IE Business School, as well as leading industry partners like Boston Consulting Group. These courses offer the opportunity to learn the same material from the same faculty as on-campus students, but at a much lower tuition. This appealing price point, along with the ability to learn remotely on a flexible schedule, has helped make Coursera the world’s leading online education platform.‎

    The skills or experience you may need to have to learn pricing strategy can include having some knowledge of economics and marketing as well as a basic understanding of customer segmentation. It may help you to have a general grasp of how customers make decisions on what they pay for various products and services, including supply-and-demand situations. If you have any skills or experience in launching and pricing brands, building brand engagement, or managing brands or products, you may have some of the skills needed to learn pricing strategy.‎

    The kind of people who are best suited for roles in pricing strategy may have dual interests in economics and consumer behavior. They understand the motivations, tools, and approaches behind data collection and analysis methods used by marketing professionals to sell products and services. They may also enjoy roles in pricing strategy because they will be interested in measuring a customer's willingness to pay for products and services of value, and learning the consumer psychology applications behind what is used to set beneficial prices of products and services.‎

    Learning pricing strategy may be right for you if you are an entrepreneur, company owner, marketing specialist, or brand manager who needs to implement marketing strategies for products and services. It may be good for you to learn pricing strategy if you want to formulate pricing for your products and services or that of your company. Studying pricing strategy may benefit you if you're responsible for the bottom line in your company or if you need to understand price discrimination or pricing products and services for different customer segments. It can help you learn the tools and data needed to analyze and recommend a strategic response to real-world and complicated pricing challenges and decisions. Learning pricing strategy may be right for you if you want to better understand analyzing and applying pricing models, cost-plus pricing, marginal cost-plus pricing, peak-load pricing, and index-based pricing.‎

    Online Pricing Strategy courses offer a convenient and flexible way to enhance your knowledge or learn new Pricing Strategy skills. Choose from a wide range of Pricing Strategy courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Pricing Strategy, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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