• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Maryland, College Park

      Interviewing and Resume Writing in English

      Skills you'll gain: Interviewing Skills, Telephone Skills, Negotiation, English Language, Verbal Communication Skills, Cultural Diversity, Rapport Building, Intercultural Competence, Professional Development, Personal Development, Executive Presence, Communication, Marketing Strategies, Business Writing, Business Research, Marketing Planning, Business Correspondence, Writing, Recruitment, Marketing Materials

      4.6
      Rating, 4.6 out of 5 stars
      ·
      752 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Preview
      Preview
      D

      Duke University

      Advertising and Society

      Skills you'll gain: Advertising, Media and Communications, Advertising Campaigns, Digital Advertising, Electronic Media, Marketing Communications, Media Planning, Marketing Psychology, Culture, Sociology, Consumer Behaviour, Cultural Diversity, Business Ethics, Diversity and Inclusion

      4.8
      Rating, 4.8 out of 5 stars
      ·
      967 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      商务基础 (中文版)

      Skills you'll gain: Financial Statements, Operations Management, Financial Statement Analysis, Operational Efficiency, Capital Budgeting, Process Analysis, Business Operations, Financial Accounting, Financial Modeling, Branding, Quality Management, Manufacturing Operations, Production Management, Balance Sheet, Market Opportunities, Brand Management, Marketing, Operational Analysis, Business Analysis, Financial Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      339 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      D

      DeepLearning.AI

      AI For Medical Treatment

      Skills you'll gain: Clinical Trials, Deep Learning, Feature Engineering, Patient Treatment, Treatment Planning, Machine Learning, Statistical Modeling, Medical Science and Research, Applied Machine Learning, Statistical Analysis, Predictive Modeling, Data Analysis, Natural Language Processing, Text Mining

      4.7
      Rating, 4.7 out of 5 stars
      ·
      524 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Algorithms for DNA Sequencing

      Skills you'll gain: Bioinformatics, Computational Thinking, Molecular Biology, Data Structures, Python Programming, Algorithms, Data Analysis, Computer Science

      4.7
      Rating, 4.7 out of 5 stars
      ·
      926 reviews

      Mixed · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Introduction to CRM with HubSpot

      Skills you'll gain: HubSpot CRM, Customer Relationship Management, Customer Data Management, Dashboard, Business Software, Systems Integration, Data Integration, Sales Pipelines, Data Management, Productivity Software, Customer Service, Sales Operations, Marketing, Email Marketing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      951 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Accounting Data Analytics

      Skills you'll gain: Machine Learning Algorithms, Data Visualization, Excel Macros, Matplotlib, Interactive Data Visualization, Time Series Analysis and Forecasting, Unsupervised Learning, Data Processing, Regression Analysis, Tableau Software, Text Mining, Pandas (Python Package), Database Management, Seaborn, Scikit Learn (Machine Learning Library), Data Transformation, Applied Machine Learning, Machine Learning, Exploratory Data Analysis, Python Programming

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      565 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Positioning: What you need for a successful Marketing Strategy

      Skills you'll gain: Value Propositions, Target Market, Marketing Strategy and Techniques, Product Strategy, Marketing, Brand Strategy, Market Analysis, Market Trend, Competitive Analysis, Consumer Behaviour

      4.5
      Rating, 4.5 out of 5 stars
      ·
      971 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Geneva

      Meeting Investors' Goals

      Skills you'll gain: Portfolio Management, Investments, Behavioral Economics, Consumer Behaviour, Financial Market, Marketing Psychology, Decision Making, Finance, Market Dynamics, Market Trend, Financial Analysis, Asset Management, Economics

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.8K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Principles of fMRI 1

      Skills you'll gain: Magnetic Resonance Imaging, Medical Imaging, Experimentation, Research Design, Image Analysis, Data Processing, Data Analysis, Neurology, Statistical Analysis, Statistical Modeling, Statistics

      4.6
      Rating, 4.6 out of 5 stars
      ·
      842 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IESE Business School

      Introducción a la Contabilidad Financiera

      Skills you'll gain: Financial Statement Analysis, Financial Statements, Financial Accounting, Income Statement, Balance Sheet, Accounting, Financial Reporting, Cash Flows, Accrual Accounting, Profit and Loss (P&L) Management, Market Liquidity, Cash Management, Transaction Processing, Business Analytics

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.3K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Johns Hopkins Medical Office Manager

      Skills you'll gain: Medical Billing and Coding, Medical Privacy, Patient Registration, Employee Performance Management, Revenue Cycle Management, Organizational Change, Practice Management, Health Information Management, Budget Management, Performance Management, Copayment Collection and Processing, Human Resources, Medical Terminology, Medical Management, Data Management, Patient Safety, Continuous Quality Improvement (CQI), Health Care Administration, Healthcare Industry Knowledge, Data Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      100 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    Marketing Analytics learners also search

    Business Analysis
    Market Research
    Customer Analytics
    Economic Policy
    Business Statistics
    Business English
    Business Calculus
    Business Skills
    1…757677…344

    In summary, here are 10 of our most popular marketing analytics courses

    • Interviewing and Resume Writing in English: University of Maryland, College Park
    • Advertising and Society: Duke University
    • 商务基础 (中文版): University of Pennsylvania
    • AI For Medical Treatment: DeepLearning.AI
    • Algorithms for DNA Sequencing: Johns Hopkins University
    • Introduction to CRM with HubSpot: Coursera Project Network
    • Accounting Data Analytics: University of Illinois Urbana-Champaign
    • Positioning: What you need for a successful Marketing Strategy: IE Business School
    • Meeting Investors' Goals: University of Geneva
    • Principles of fMRI 1: Johns Hopkins University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok