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    Market Research Courses Online

    Learn market research techniques for business strategy. Understand how to gather, analyze, and interpret market data for informed decision-making.

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    Explore the Market Research Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Developing a Marketing Mix for Growth

      Skills you'll gain: Product Strategy, Integrated Marketing Communications, Strategic Marketing, Advertising, Marketing, Marketing Channel, Product Management, Product Lifecycle Management, Marketing Communications, Marketing Effectiveness, Marketing Strategies, Value Propositions, Brand Strategy, Market Analysis, Consumer Behaviour

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      726 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      T

      The Hong Kong University of Science and Technology

      English for Effective Business Writing

      Skills you'll gain: Business Writing, Business Correspondence, Business Communication, Writing, Writing and Editing, Concision, Persuasive Communication, English Language, Grammar, Language Competency, Target Audience, Vocabulary

      4.5
      Rating, 4.5 out of 5 stars
      ·
      456 reviews

      Mixed · Course · 1 - 3 Months

    • P

      Pontificia Universidad Católica de Chile

      Análisis de Sistemas de Transporte

      Skills you'll gain: Transportation Operations, Transportation Management, Systems Analysis, Operations Research, Process Analysis, Analysis, Demand Planning, Network Analysis, Econometrics, Cost Benefit Analysis, Mathematical Modeling, Economics, Policy, and Social Studies, Market Dynamics, Graph Theory, Probability

      4.7
      Rating, 4.7 out of 5 stars
      ·
      774 reviews

      Mixed · Course · 1 - 3 Months

    • U

      University of Geneva

      Troubles du spectre de l'autisme : interventions

      Skills you'll gain: Autism Spectrum Disorders, Special Education, Parent Communication, Individualized Education Programs (IEP), Working With Children, Speech Therapy, Child Development, Psychological Evaluations, Legal Support, Research, Care Coordination, Group Therapy, Behavior Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      189 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Understanding User Needs

      Skills you'll gain: Qualitative Research, Usability Testing, User Centered Design, Research Methodologies, Needs Assessment, Interviewing Skills, Research, Data Collection

      4.7
      Rating, 4.7 out of 5 stars
      ·
      523 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Differential Calculus through Data and Modeling

      Skills you'll gain: Calculus, Applied Mathematics, Data Modeling, Estimation, Graphing, Mathematical Modeling, Numerical Analysis, Algebra, Trigonometry, Cost Estimation, Linear Algebra, Operations Research, Data Analysis, Advanced Mathematics, Mathematical Software, Analysis, Derivatives, Mathematical Theory & Analysis, Geometry, Trend Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      349 reviews

      Intermediate · Specialization · 3 - 6 Months

    • U

      University of Alberta

      Science Literacy

      Skills you'll gain: Scientific Methods, General Science and Research, Research Methodologies, Research, Research Design, Peer Review, Experimentation, Statistical Methods, Media and Communications, Correlation Analysis, Probability & Statistics

      4.4
      Rating, 4.4 out of 5 stars
      ·
      264 reviews

      Beginner · Course · 1 - 3 Months

    • U

      Universidad de Palermo

      Marketing digital para E-commerce

      Skills you'll gain: Performance Measurement, Marketing Analytics, Digital Advertising, Target Audience, Marketing Planning, Key Performance Indicators (KPIs), Digital Marketing, E-Commerce, Social Media Marketing, Marketing Strategy and Techniques, Analysis, Market Opportunities, Goal Setting

      4.8
      Rating, 4.8 out of 5 stars
      ·
      216 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      Imperial College London

      Health Systems Development

      Skills you'll gain: Health Policy, Health Systems, Health Equity, Health Assessment, Health Care, Public Health, Health Disparities, Health Administration, Healthcare Industry Knowledge, Policy Analysis, Health Care Administration, Public Policies, Program Evaluation, Public Health and Disease Prevention, Research, Research Methodologies

      4.7
      Rating, 4.7 out of 5 stars
      ·
      271 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Maryland, College Park

      Framework for Data Collection and Analysis

      Skills you'll gain: Surveys, Research Methodologies, Data Collection, Research Design, Data Quality, Data Analysis, Data Validation, Sampling (Statistics), Big Data, Statistical Methods

      4.2
      Rating, 4.2 out of 5 stars
      ·
      764 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University at Buffalo

      Solar Energy and Electrical System Design

      Skills you'll gain: Electrical Systems, HVAC, Building Design, Basic Electrical Systems, Electrical Safety, Engineering Calculations, Architectural Design, System Requirements, Building Codes, Structural Analysis, Cost Estimation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      704 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      Unilever

      Customer Understanding and Digital Marketing Channels

      Skills you'll gain: Customer Insights, Digital Marketing, Customer Analysis, Marketing Strategies, Customer experience strategy (CX), Marketing Planning, Content Marketing, Social Media Marketing, Marketing Channel, Target Audience, Persona Development, Marketing Analytics, Brand Marketing, Goal Setting, E-Commerce

      4.7
      Rating, 4.7 out of 5 stars
      ·
      189 reviews

      Beginner · Course · 1 - 4 Weeks

    Market Research learners also search

    Business Analysis
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    Marketing Analytics
    Business Statistics
    Economic Policy
    Business English
    Economics
    Strategy
    1…767778…308

    In summary, here are 10 of our most popular market research courses

    • Developing a Marketing Mix for Growth: University of Illinois Urbana-Champaign
    • English for Effective Business Writing: The Hong Kong University of Science and Technology
    • Análisis de Sistemas de Transporte: Pontificia Universidad Católica de Chile
    • Troubles du spectre de l'autisme : interventions: University of Geneva
    • Understanding User Needs: University of Michigan
    • Differential Calculus through Data and Modeling: Johns Hopkins University
    • Science Literacy : University of Alberta
    • Marketing digital para E-commerce: Universidad de Palermo
    • Health Systems Development: Imperial College London
    • Framework for Data Collection and Analysis: University of Maryland, College Park

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Market Research

    Market research is the gathering and analyzing of information about consumer behavior to help a company market its products or services. Market researchers use customer analytics such as past browsing and purchasing patterns to help predict future buying behaviors, thereby making it easier to lower business risks and maximize opportunities.

    Market research is important because this data analysis helps provide guidance to companies on which products to improve and which to discontinue, where and how much to spend on advertising, and what future product development goals and investments they should pursue. This field relies on both qualitative and quantitative research methods to gather customer and market data for interpretation.

    Qualitative research is gathered by reaching out to potential customers through focus groups, interviews, and questionnaires. With these qualitative methods, market researchers can delve into the thoughts and feelings people have towards a product or service. This information can be valuable in informing product design as well as creative marketing and branding strategies.

    In contrast, quantitative research analyzes statistical data to generate insights. With the advent of digital commerce and social media, there are vast new datasets available for researchers to parse to discern patterns of online behavior and purchasing decisions, as well as tools to conduct A/B testing of different marketing content and advertising strategies at scale.‎

    In today’s data-driven world, market research is more powerful than ever and used in virtually all industries. Market researchers with the analytical skills needed to conduct methodical research and interpret the resulting data, as well as the communication skills needed to present results to clients effectively, are thus in high demand.

    According to the Bureau of Labor Statistics, market research analysts make a median annual salary of $63,790 per year and typically have a bachelor’s degree to start, though higher salaries often come with a master’s degree. These jobs are expected to grow 20% between 2018 and 2028, which is much faster than the national average across the economy.‎

    Yes. As with other areas of business and marketing, Coursera offers a wide range of online courses and Specializations on topics related to market research, including business analytics, quantitative research, and more. These courses and Specializations are offered through top-ranked institutions like the University of California, Davis, the University of Pennsylvania, and Emory University, so you don’t have to sacrifice the quality of your education to learn online.

    Best of all, taking classes remotely lets you learn on a flexible schedule that can fit into your existing work or family life. And, because you’ll be taking the same courses as on-campus students at a significantly lower cost, you can rest assured that you’ll get a great return on this investment in your education.‎

    A background in business or marketing is always helpful for anyone who wants to learn about market research. This may help you better understand consumers and their choices as well as businesses and how they can improve their bottom line. Other work or educational experience that involved statistics, math, computer science, data analysis, psychology, other social sciences, communications, or business administration may also be helpful. Any experience you've had working with consumers, even if it was an entry-level sales or customer position, can also give you some insight into their behavior, which can be very beneficial when studying market research.‎

    Strong analytical skills and an interest in data are two traits you must have if you want to work in a field that uses market research. You'll also need good computer skills as you'll do the majority of your work online or using software such as Microsoft Office, WinCross, and Market Sight. You must be able to multitask and work under pressure, as you may have multiple projects going on at one time with fast-approaching deadlines. Those who work in market research are usually part of a team that involves other marketers, management, supervisors, clients, vendors, and even customers. For this reason, excellent communication skills and the ability to work with others are a must. You must enjoy collecting data and finding ways to organize it so that it makes sense to others, which means you must enjoy doing a little detective work and making presentations.‎

    Learning marketing research is ideal for anyone who has career goals that involve marketing or commerce. Adding the skill to your resume may help you find a career in either of those or a related field. If you want to start your own business, understanding market research can help you reach a wider audience that may be interested in whatever products or services you're selling.‎

    Online Market Research courses offer a convenient and flexible way to enhance your knowledge or learn new Market Research skills. Choose from a wide range of Market Research courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Market Research, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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