Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Arizona State University
Skills you'll gain: Meeting Facilitation, Sales Presentations, Brainstorming, English Language, Business Communication, Marketing Materials, Business Planning, Negotiation, Selling Techniques, Management Reporting, Business Writing, Marketing Communications, Marketing Planning, Business Correspondence, Advertising, Business Marketing, Telephone Skills, Promotional Strategies, Procurement, Marketing
Intermediate · Specialization · 3 - 6 Months

University of California, Davis
Skills you'll gain: Search Engine Optimization, Keyword Research, Search Engine Marketing, Web Analytics and SEO, Target Audience, Social Media Strategy, Content Strategy, Digital Marketing, Persona Development, Marketing, Marketing Strategy and Techniques, AI Product Strategy, Social Media, Competitive Analysis, Brand Awareness, Customer Insights
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Azure Synapse Analytics, Performance Tuning, Microsoft Azure, System Monitoring, Data Engineering, Transact-SQL, Star Schema, Power BI, PySpark, Data Cleansing, Data Analysis Expressions (DAX), Apache Spark, Data Warehousing, Analytics, Data Modeling, Data Analysis, SQL, Azure Active Directory, Advanced Analytics, Microsoft Copilot
Intermediate · Specialization · 1 - 3 Months

Coursera
Skills you'll gain: Pay Per Click Advertising, Performance marketing, Google Ads, Keyword Research, Advertising Campaigns, Search Engine Marketing, Marketing Budgets, Online Advertising, Paid media, Advertising, Digital Advertising, Marketing, Data-Driven Decision-Making, Digital Marketing, Sales Presentation, Performance Metric
Beginner · Course · 1 - 4 Weeks

LearnQuest
Skills you'll gain: Consultative Selling, Account Strategy, Solution Selling, Sales Management, Sales Pipelines, Sales, B2B Sales, Sales Training, Sales Strategy, Sales Development, Consultative Approaches, Account Management, Sales Process, Cross-Functional Team Leadership, Contract Negotiation, Price Negotiation, Cross-Functional Collaboration, Negotiation, Business Analytics, Ethical Standards And Conduct
Beginner · Specialization · 1 - 3 Months

LearnKartS
Skills you'll gain: AI Enablement, Ideation, Product Automation, Value Propositions, E-Commerce, Digital Transformation, Email Marketing, Search Engine Optimization, Keyword Research, Video Production
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Digital Marketing, Search Engine Optimization, Keyword Research, ChatGPT, Content Development and Management, Web Content, Content Performance Analysis, Technical Writing, JSON
Beginner · Course · 1 - 4 Weeks

IESE Business School
Skills you'll gain: Strategic Marketing, Financial Statement Analysis, Income Statement, Financial Statements, People Management, Accounting, Balance Sheet, Financial Accounting, Product Marketing, Financial Acumen, Marketing, Accrual Accounting, Marketing Strategy and Techniques, Working Capital, Financial Analysis, Team Management, Organizational Leadership, Industrial and Organizational Psychology, Case Studies, Market Share
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Dashboard, Web Scraping, Pandas (Python Package), Data Presentation, Data Visualization, Data Analysis, Data Processing, Data Science, Python Programming, Data Manipulation, Jupyter, Data Collection
Intermediate · Course · 1 - 4 Weeks
Duke University
Skills you'll gain: Bayesian Statistics, Sampling (Statistics), Exploratory Data Analysis, Statistical Hypothesis Testing, Statistical Inference, Peer Review, Regression Analysis, Probability Distribution, Statistical Software, Statistical Analysis, Probability, Statistical Reporting, Data Analysis, R (Software), Statistics, Probability & Statistics, Statistical Modeling, R Programming, Statistical Methods, Data Visualization
Beginner · Specialization · 3 - 6 Months

SkillsBooster Academy
Skills you'll gain: Generative AI, Brand Strategy, AI Product Strategy, Branding, Brand Awareness, Brand Marketing, Visual Design, Content Creation, Marketing Design, Social Media Content, Marketing Communications, Business Process Improvement, Customer Communications Management, Creative Problem-Solving, Design Elements And Principles, Social Media, Social Media Marketing, Customer Acquisition Management, Digital Marketing, Media and Communications
Beginner · Course · 1 - 3 Months

Alex Genadinik
Skills you'll gain: Overcoming Objections, Lead Generation, B2B Sales, Sales Presentation, Closing (Sales), Negotiation, Inside Sales, Phone Sales, Cold Calling, Sales Process, Sales, Selling Techniques, Account Strategy, Sales Strategy, Outside Sales, Customer Acquisition Management, Marketing Strategies, Email Marketing, Rapport Building, Communication Strategies
Mixed · Course · 3 - 6 Months