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    • Social Media Marketing

    Social Media Marketing Courses

    Social media marketing courses can help you learn how to build brand presence, engage audiences, and drive results across platforms like Instagram, LinkedIn, and TikTok.

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    Find the Best Social Media Marketing Course for Your Goals

    • Status: Free
      Free
      C

      Coursera Project Network

      Create a Google Ads Search Campaign

      Skills you'll gain: Google Ads, Online Advertising, Search Engine Marketing, Campaign Management, Keyword Research, Advertising Campaigns, Advertising, Pay Per Click Advertising, Digital Advertising, Marketing, Bidding, Budget Management, Marketing Strategies

      4.6
      Rating, 4.6 out of 5 stars
      ·
      707 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of London

      Professional Skills for International Business

      Skills you'll gain: Professional Networking, Professionalism, Resource Allocation, Time Management, Prioritization, Organizational Skills, Verbal Communication Skills, Communication, LinkedIn, Stakeholder Management, Delegation Skills, Non-Verbal Communication, Business Relationship Management, Personal Attributes, Branding, Social Media

      4.7
      Rating, 4.7 out of 5 stars
      ·
      976 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Patent Law

      Skills you'll gain: Intellectual Property, Legal Strategy, Legal Risk, Regulation and Legal Compliance, Case Law, Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      290 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      E

      ESSEC Business School

      Foundations of marketing analytics

      Skills you'll gain: Marketing Analytics, Customer Analysis, Business Marketing, Advanced Analytics, Marketing Strategies, Business Analytics, Market Research, Customer Insights, R Programming, Data-Driven Decision-Making, Target Market, Data Analysis, Predictive Analytics, Statistical Analysis, Statistical Modeling, Predictive Modeling, Customer Relationship Management, Statistical Methods, Data Manipulation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      761 reviews

      Mixed · Course · 1 - 3 Months

    • Y

      Yonsei University

      Understanding Korean Politics

      Skills you'll gain: Political Sciences, Social Studies, Policy Analysis, Economic Development, Social Sciences, International Relations, Diplomacy, Economics, Governance

      4.8
      Rating, 4.8 out of 5 stars
      ·
      274 reviews

      Beginner · Course · 1 - 3 Months

    • N

      Northeastern University

      Data Privacy Fundamentals

      Skills you'll gain: Information Privacy, Personally Identifiable Information, Data Ethics, Law, Regulation, and Compliance, Journalism, Emerging Technologies, Media and Communications, Internet Of Things, Artificial Intelligence

      4.8
      Rating, 4.8 out of 5 stars
      ·
      680 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      Y

      Yonsei University

      Intro to International Marketing

      Skills you'll gain: Global Marketing, Marketing, Brand Management, Marketing Strategies, Innovation, Consumer Behaviour, Corporate Strategy, Market Analysis, Product Development, Market Intelligence, Competitive Analysis, Business Strategies

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      E

      EIT Digital

      Value Creation Through Innovation

      Skills you'll gain: Closing (Sales), Business Modeling, Cold Calling, Design Thinking, Customer Analysis, Entrepreneurship, Technology Roadmaps, Innovation, Sales Process, Market Research, Technology Strategies, Market Analysis, Target Market, Marketing, Business Strategy, Forecasting, Marketing Strategies, Strategic Planning, Competitive Analysis, Business Strategies

      4.6
      Rating, 4.6 out of 5 stars
      ·
      717 reviews

      Intermediate · Specialization · 3 - 6 Months

    • U

      Universidad de los Andes

      DDHH y democracia: una visión desde América Latina

      Skills you'll gain: Social Justice, Community Organizing, Political Sciences, Advocacy, Public Policies, Social Sciences, Civil Law, Governance, International Relations

      4.9
      Rating, 4.9 out of 5 stars
      ·
      492 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of California San Diego

      Design Principles: an Introduction

      Skills you'll gain: Usability, Graphic and Visual Design, Usability Testing, User Interface (UI) Design, Design, Interaction Design, User Experience Design, Prototyping, Design Elements And Principles, Human Centered Design, Web Design and Development, Typography, A/B Testing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.3K reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Minnesota

      Preventing Chronic Pain: A Human Systems Approach

      Skills you'll gain: Preventative Care, Chronic Diseases, Health Care, Stress Management, Personal Care, Behavioral Health, Personal Development, Care Management, Health Systems, Patient Education and Support, Resilience, Mindfulness, Systems Thinking

      4.7
      Rating, 4.7 out of 5 stars
      ·
      427 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      The Art of Visual Storytelling

      Skills you'll gain: Adobe Premiere, Video Production, Videography, Post-Production, Photo/Video Production and Technology, Video Editing, Storyboarding, Storytelling, Photography, Adobe Creative Cloud, Media Production, Editing, Proposal Development, Writing, Graphic and Visual Design, Multimedia, Creativity, Timelines, File Management, Quality Assurance

      4.6
      Rating, 4.6 out of 5 stars
      ·
      107 reviews

      Beginner · Specialization · 3 - 6 Months

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    1…767778…372

    In summary, here are 10 of our most popular social media marketing courses

    • Create a Google Ads Search Campaign: Coursera Project Network
    • Professional Skills for International Business: University of London
    • Patent Law: University of Pennsylvania
    • Foundations of marketing analytics: ESSEC Business School
    • Understanding Korean Politics: Yonsei University
    • Data Privacy Fundamentals: Northeastern University
    • Intro to International Marketing: Yonsei University
    • Value Creation Through Innovation: EIT Digital
    • DDHH y democracia: una visión desde América Latina: Universidad de los Andes
    • Design Principles: an Introduction: University of California San Diego

    Why Learn Social Media Marketing?

    Social media marketing is the strategy of using platforms like Instagram, LinkedIn, TikTok, and others to connect with audiences, build brands, and drive engagement. It’s a critical skill in today’s digital economy, where businesses rely on social channels for visibility and growth. Learning social media marketing empowers you to create content, analyze performance, and grow a presence that makes an impact.

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Social Media Marketing

    Top courses include Meta’s Social Media Marketing Professional Certificate and offerings from Northwestern University and the Digital Marketing Institute. You can learn how to build strategies, create content, grow audiences, and run campaigns on platforms like Instagram, Facebook, LinkedIn, and TikTok.‎

    Yes. Many courses can be audited for free, giving you access to videos and reading materials. If you want to complete assignments and earn a certificate, you’ll need to upgrade or apply for financial aid.‎

    You can learn how to create social media strategies, schedule posts, manage ad campaigns, use analytics tools, and tailor content for different platforms. Some courses also include hands-on projects and tools used in real-world marketing roles.‎

    No experience is required. Many Coursera courses are built for beginners and guide you through key concepts, tools, and best practices step by step.‎

    Yes. Social media marketing skills are in high demand for roles in digital marketing, content creation, and brand management. Earning a certificate and completing practical projects can help you build a portfolio and show employers what you can do.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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