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    Market Research Courses Online

    Learn market research techniques for business strategy. Understand how to gather, analyze, and interpret market data for informed decision-making.

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    Explore the Market Research Course Catalog

    • L

      Lund University

      Digital Business Models

      Skills you'll gain: Business Modeling, Digital Transformation, Innovation, Business Process, Software Development, Network Analysis, Business Strategy, E-Commerce, Market Share, Strategic Thinking, Value Propositions, Application Programming Interface (API)

      4.6
      Rating, 4.6 out of 5 stars
      ·
      563 reviews

      Beginner · Course · 1 - 3 Months

    • T

      The State University of New York

      How to Write a Resume (Project-Centered Course)

      Skills you'll gain: Business Writing, Writing, Concision, Organizational Skills, Personal Development, Keyword Research, Peer Review, Action Oriented, Talent Recruitment, Detail Oriented

      4.6
      Rating, 4.6 out of 5 stars
      ·
      3.9K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      E

      EDHEC Business School

      Climate Change and Sustainable Investing

      Skills you'll gain: Environmental Social And Corporate Governance (ESG), Portfolio Management, Investment Management, Project Finance, Environmental Policy, Finance, Financial Market, Securities (Finance), Economics, Environmental Issue, Asset Management, Behavioral Economics, Energy and Utilities, Investments, Risk Management, Corporate Finance, Mitigation, Cost Benefit Analysis, Engineering, Systems Of Measurement

      4.7
      Rating, 4.7 out of 5 stars
      ·
      397 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Leeds

      Major Engineering Project Performance

      Skills you'll gain: Program Management, Project Portfolio Management, Engineering Management, Project Management, Project Management Life Cycle, Project Performance, Project Risk Management, Cost Management, Performance Measurement, Timelines, Stakeholder Management, Scheduling, Analysis, Forecasting, Research, Presentations

      4.7
      Rating, 4.7 out of 5 stars
      ·
      947 reviews

      Intermediate · Course · 1 - 3 Months

    • G

      Georgia Institute of Technology

      Advanced Engineering Systems in Motion: Dynamics of Three Dimensional (3D) Motion

      Skills you'll gain: Mechanics, Torque (Physics), Mechanical Engineering, Engineering Analysis, Differential Equations, Engineering, Linear Algebra, Applied Mathematics, Physics, Trigonometry, Advanced Mathematics, Calculus

      4.8
      Rating, 4.8 out of 5 stars
      ·
      310 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Create a Google Ads Search Campaign

      Skills you'll gain: Google Ads, Online Advertising, Search Engine Marketing, Campaign Management, Keyword Research, Advertising Campaigns, Advertising, Pay Per Click Advertising, Digital Advertising, Marketing, Bidding, Budget Management, Marketing Strategies

      4.6
      Rating, 4.6 out of 5 stars
      ·
      707 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Big Data, Artificial Intelligence, and Ethics

      Skills you'll gain: Data Ethics, Artificial Intelligence, Research, Natural Language Processing, Big Data, Research Methodologies, Social Sciences, Machine Learning, Data Mining, Algorithms

      4.6
      Rating, 4.6 out of 5 stars
      ·
      610 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      W

      Wesleyan University

      Data Management and Visualization

      Skills you'll gain: Descriptive Statistics, Data Manipulation, Data Presentation, Data Management, Data Literacy, Graphing, SAS (Software), Peer Review, Data Analysis, Statistics, Research Reports, Exploratory Data Analysis, Python Programming

      4.4
      Rating, 4.4 out of 5 stars
      ·
      937 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Washington

      Data Manipulation at Scale: Systems and Algorithms

      Skills you'll gain: Big Data, Relational Databases, Database Systems, Dataflow, Data Science, Data Manipulation, Data Processing, NoSQL, Apache Spark, Analytics, Distributed Computing, Apache Hadoop, SQL, Data Analysis, Query Languages, Cloud Computing, Scalability, Graph Theory, Algorithms

      4.3
      Rating, 4.3 out of 5 stars
      ·
      767 reviews

      Mixed · Course · 1 - 3 Months

    • J

      Johns Hopkins University

      Major Depression in the Population: A Public Health Approach

      Skills you'll gain: Research Methodologies, Health Policy, Public Health, Epidemiology, Mental Health, Health Disparities, Maternal Health, Mental Health Diseases and Disorders, Psychiatry, Preventative Care, Cultural Diversity

      4.7
      Rating, 4.7 out of 5 stars
      ·
      381 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      Present with Purpose: Create/Deliver Effective Presentations

      Skills you'll gain: Presentations, Public Speaking, Persuasive Communication, Microsoft PowerPoint, Verbal Communication Skills, Target Audience, Communication, Storytelling, Non-Verbal Communication, Drive Engagement, Composure

      4.6
      Rating, 4.6 out of 5 stars
      ·
      324 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Precalculus through Data and Modelling

      Skills you'll gain: Data Analysis, Applied Mathematics, Mathematical Modeling, Graphing, Trigonometry, Analytical Skills, R Programming, General Mathematics, Statistics, Algebra, Systems Of Measurement, Correlation Analysis, Regression Analysis, Calculus, Geometry

      4.7
      Rating, 4.7 out of 5 stars
      ·
      304 reviews

      Beginner · Specialization · 3 - 6 Months

    Market Research learners also search

    Business Analysis
    Market Structure
    Marketing Analytics
    Business Statistics
    Economic Policy
    Business English
    Economics
    Strategy
    1…787980…308

    In summary, here are 10 of our most popular market research courses

    • Digital Business Models: Lund University
    • How to Write a Resume (Project-Centered Course): The State University of New York
    • Climate Change and Sustainable Investing: EDHEC Business School
    • Major Engineering Project Performance: University of Leeds
    • Advanced Engineering Systems in Motion: Dynamics of Three Dimensional (3D) Motion: Georgia Institute of Technology
    • Create a Google Ads Search Campaign: Coursera Project Network
    • Big Data, Artificial Intelligence, and Ethics: University of California, Davis
    • Data Management and Visualization: Wesleyan University
    • Data Manipulation at Scale: Systems and Algorithms: University of Washington
    • Major Depression in the Population: A Public Health Approach: Johns Hopkins University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Market Research

    Market research is the gathering and analyzing of information about consumer behavior to help a company market its products or services. Market researchers use customer analytics such as past browsing and purchasing patterns to help predict future buying behaviors, thereby making it easier to lower business risks and maximize opportunities.

    Market research is important because this data analysis helps provide guidance to companies on which products to improve and which to discontinue, where and how much to spend on advertising, and what future product development goals and investments they should pursue. This field relies on both qualitative and quantitative research methods to gather customer and market data for interpretation.

    Qualitative research is gathered by reaching out to potential customers through focus groups, interviews, and questionnaires. With these qualitative methods, market researchers can delve into the thoughts and feelings people have towards a product or service. This information can be valuable in informing product design as well as creative marketing and branding strategies.

    In contrast, quantitative research analyzes statistical data to generate insights. With the advent of digital commerce and social media, there are vast new datasets available for researchers to parse to discern patterns of online behavior and purchasing decisions, as well as tools to conduct A/B testing of different marketing content and advertising strategies at scale.‎

    In today’s data-driven world, market research is more powerful than ever and used in virtually all industries. Market researchers with the analytical skills needed to conduct methodical research and interpret the resulting data, as well as the communication skills needed to present results to clients effectively, are thus in high demand.

    According to the Bureau of Labor Statistics, market research analysts make a median annual salary of $63,790 per year and typically have a bachelor’s degree to start, though higher salaries often come with a master’s degree. These jobs are expected to grow 20% between 2018 and 2028, which is much faster than the national average across the economy.‎

    Yes. As with other areas of business and marketing, Coursera offers a wide range of online courses and Specializations on topics related to market research, including business analytics, quantitative research, and more. These courses and Specializations are offered through top-ranked institutions like the University of California, Davis, the University of Pennsylvania, and Emory University, so you don’t have to sacrifice the quality of your education to learn online.

    Best of all, taking classes remotely lets you learn on a flexible schedule that can fit into your existing work or family life. And, because you’ll be taking the same courses as on-campus students at a significantly lower cost, you can rest assured that you’ll get a great return on this investment in your education.‎

    A background in business or marketing is always helpful for anyone who wants to learn about market research. This may help you better understand consumers and their choices as well as businesses and how they can improve their bottom line. Other work or educational experience that involved statistics, math, computer science, data analysis, psychology, other social sciences, communications, or business administration may also be helpful. Any experience you've had working with consumers, even if it was an entry-level sales or customer position, can also give you some insight into their behavior, which can be very beneficial when studying market research.‎

    Strong analytical skills and an interest in data are two traits you must have if you want to work in a field that uses market research. You'll also need good computer skills as you'll do the majority of your work online or using software such as Microsoft Office, WinCross, and Market Sight. You must be able to multitask and work under pressure, as you may have multiple projects going on at one time with fast-approaching deadlines. Those who work in market research are usually part of a team that involves other marketers, management, supervisors, clients, vendors, and even customers. For this reason, excellent communication skills and the ability to work with others are a must. You must enjoy collecting data and finding ways to organize it so that it makes sense to others, which means you must enjoy doing a little detective work and making presentations.‎

    Learning marketing research is ideal for anyone who has career goals that involve marketing or commerce. Adding the skill to your resume may help you find a career in either of those or a related field. If you want to start your own business, understanding market research can help you reach a wider audience that may be interested in whatever products or services you're selling.‎

    Online Market Research courses offer a convenient and flexible way to enhance your knowledge or learn new Market Research skills. Choose from a wide range of Market Research courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Market Research, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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