Content Marketing

Content Marketing is a strategic approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, ultimately driving profitable customer action. Coursera's Content Marketing catalogue teaches you the principles and strategies behind successful content marketing. You'll learn how to create and deliver engaging content, understand the role of content in a broader marketing strategy, and use analytical tools to measure the success and impact of your content. This knowledge will equip you to create meaningful connections with your audience, build brand awareness, generate leads, and boost your overall marketing efforts.
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66courses

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Find the best Content Marketing course for your goals

  • Status: Free Trial

    Skills you'll gain: Content Performance Analysis, Social Media Management, Social Media, Content Strategy, Instagram, Social Media Strategy, Social Media Marketing, Content Marketing, Content Creation, Facebook, Branding, Content Management, Customer Engagement

  • Skills you'll gain: Canva (Software), Facebook, Marketing Materials, Advertising, Marketing Design, Graphic and Visual Design, Social Media Content, Promotional Materials, Graphic Design, Branding, Content Marketing, Digital Marketing

  • Status: Free Trial

    Skills you'll gain: TikTok, Social Media Marketing, Business Marketing, Brand Marketing, Social Media, Content Creation, Content Marketing, Marketing, Driving engagement, Marketing Strategy and Techniques, Content Strategy, Branding

  • Status: Free Trial

    Skills you'll gain: Value Propositions, Social Media Marketing, Strategic Planning, Social Media Strategy, Search Engine Optimization, Competitive Analysis, Digital Media Strategy, Web Analytics and SEO, Business Modeling, Marketing Strategy and Techniques, Business Strategy, Market Analysis, Content Marketing, Paid media, Digital Marketing, Email Marketing, Google Ads, Video Production

  • Status: Preview

    Pontificia Universidad Católica de Chile

    Skills you'll gain: Digital Marketing, Marketing Planning, Campaign Management, Marketing Effectiveness, Marketing Strategies, Social Media Marketing, Content Marketing, Target Audience, Content Creation, Digital Advertising, Smart Goals, Marketing Channel, Persona Development

  • Coursera Project Network

    Skills you'll gain: Content Creation, Social Media Content, Social Media, Graphic Design, Marketing Design, Marketing Materials, Data Visualization, Content Marketing, User Accounts, Digital Marketing

  • Skills you'll gain: Email Marketing, Campaign Management, Target Audience, Content Marketing, Marketing Materials, Drive Engagement, Marketing Communications, Marketing

  • Status: Free Trial

    University of Maryland, College Park

    Skills you'll gain: AI Personalization, Data Ethics, Digital Marketing, Marketing Strategies, Customer Engagement, Marketing Analytics, Content Marketing, Generative AI, Social Media Marketing, Customer experience improvement, Data-Driven Decision-Making, Responsible AI, Artificial Intelligence, Marketing Automation, Social Media, Customer Insights, Business Ethics, Predictive Analytics

  • Coursera Project Network

    Skills you'll gain: Facebook, Live Streaming, Social Media, Content Creation, Content Marketing, Digital Marketing

  • Skills you'll gain: Content Performance Analysis, Target Audience, Facebook, Driving engagement, Social Media Marketing, Customer Insights, Social Media, Social Media Management, Advertising, Marketing, Content Marketing, Performance Analysis, Content Creation, Digital Marketing, Performance Metric

  • Status: Free Trial

    University of California, Davis

    Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Search Engine Marketing, Content Strategy, Competitive Analysis, Forecasting, Content Performance Analysis, Expectation Management, Relationship Management, Content Marketing, Content Creation, Marketing, A/B Testing, Key Performance Indicators (KPIs), Goal Setting, Internal Auditing

  • Status: Preview

    Skills you'll gain: Product Lifecycle Management, Product Development, Content Marketing, Product Management, New Product Development, Product Marketing, Brand Strategy, Brand Management, Marketing Channel, Strategic Marketing, Marketing, Market Dynamics

What brings you to Coursera today?

Leading partners

  • Adobe
  • Simplilearn
  • Northwestern University
  • Tecnológico de Monterrey
  • University of California, Davis
  • Digital Marketing Institute
  • HubSpot Academy
  • IE Business School