Content marketing courses can help you learn SEO strategies, audience engagement techniques, content creation, and analytics. You can build skills in crafting compelling narratives, optimizing content for search engines, and measuring campaign effectiveness. Many courses introduce tools like Google Analytics, HubSpot, and social media management platforms, showing how these resources can enhance your content strategy and track performance.
University of Illinois Urbana-Champaign
Skills you'll gain: Customer experience strategy (CX), Strategic Communication, Marketing Communications, Digital Media Strategy, Marketing Analytics, Digital Marketing, Marketing Channel, Data-Driven Decision-Making, Marketing Strategy and Techniques, Integrated Marketing Communications, Personalized Service, Consumer Behaviour, Data Ethics, Social Media, Emerging Technologies, Artificial Intelligence, Augmented Reality
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Marketing Automation, Application Programming Interface (API), Google Sheets, Make.com, Calendar Management, ChatGPT, Content Creation, Digital Marketing, Content Marketing, Prompt Engineering, Automation, Content Strategy, Brand Management, Project Management
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: TikTok, Content Strategy, Content Marketing, Calendar Management, Workflow Management, Content Creation, Content Management, Social Media Management, Marketing Planning, Operational Efficiency, Scheduling
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Social Media, Content Creation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Instagram, Social Media Content, Competitive Analysis, Content Performance Analysis, Target Audience, Content Strategy, Social Media Strategy, Scheduling, Social Media Marketing, Brand Strategy, Content Creation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Digital Advertising, Paid media, Presentations, Social Media Campaigns, Advertising Campaigns, Digital Marketing, Web Analytics, Search Engine Optimization, Content Strategy, LinkedIn, Content Marketing, Social Media Marketing, Marketing Analytics, Target Audience, E-Commerce, Social Media Strategy, Smart Goals, Business Analysis, Market Analysis
Advanced · Course · 1 - 3 Months

University of California, Irvine
Skills you'll gain: Search Engine Marketing, Keyword Research, Digital Marketing, Online Advertising, Search Engine Optimization, Content Marketing, Social Media Strategy, Social Media, Web Analytics and SEO, Storytelling, Marketing Strategies, Pay Per Click Advertising, Marketing Communications, Customer Relationship Management, Brand Management, Consumer Behaviour
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Email Marketing, Customer Retention, Customer Relationship Building, E-Commerce, Strategic Marketing, Online Advertising, Performance Metric, Copywriting, Sales, Decision Making, Automation
Beginner · Course · 1 - 4 Weeks

IE Business School
Skills you'll gain: Product Lifecycle Management, Product Development, Content Marketing, Product Management, New Product Development, Product Marketing, Brand Strategy, Brand Management, Marketing Channel, Strategic Marketing, Marketing, Market Dynamics
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Content Strategy, Content Creation, Blogs, Search Engine Optimization, Keyword Research, Content Marketing, Digital Content, Generative AI, Copywriting, Data Science
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Prompt Engineering, AI Personalization, Target Audience, Marketing Materials, ChatGPT, Customer Insights, Generative AI, Marketing Analytics, Email Marketing, Social Media Campaigns, Content Creation, Social Media Content
Intermediate · Guided Project · Less Than 2 Hours
Kennesaw State University
Skills you'll gain: Marketing, MarTech, Social Media Marketing, Marketing Strategies, Marketing Effectiveness, Content Marketing, Consumer Behaviour, Digital Marketing, Branding, Digital Media Strategy, Digital Advertising
Beginner · Course · 1 - 4 Weeks