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    Market Research Courses Online

    Learn market research techniques for business strategy. Understand how to gather, analyze, and interpret market data for informed decision-making.

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    Explore the Market Research Course Catalog

    • Status: Free Trial
      Free Trial
      I

      IBM

      Deep Learning and Reinforcement Learning

      Skills you'll gain: Generative AI, Reinforcement Learning, Deep Learning, Unsupervised Learning, Artificial Neural Networks, PyTorch (Machine Learning Library), Keras (Neural Network Library), Machine Learning Algorithms, Tensorflow, Computer Vision, Dimensionality Reduction, Natural Language Processing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      254 reviews

      Intermediate · Course · 1 - 3 Months

    • D

      Deep Teaching Solutions

      Accelerate Your Learning with ChatGPT

      Skills you'll gain: Prompt Engineering, Creative Thinking, ChatGPT, Learning Strategies, Cognitive flexibility, Curiosity, Critical Thinking, Lifelong Learning, Generative AI, Image Analysis, Artificial Intelligence, Constructive Feedback, Artificial Neural Networks, Technical Communication

      4.8
      Rating, 4.8 out of 5 stars
      ·
      491 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      N

      New York University

      Guided Tour of Machine Learning in Finance

      Skills you'll gain: Supervised Learning, Applied Machine Learning, Machine Learning, Statistical Methods, Artificial Neural Networks, Predictive Modeling, Scikit Learn (Machine Learning Library), Regression Analysis, Deep Learning, Financial Services, Finance, Tensorflow, Jupyter, Reinforcement Learning

      3.8
      Rating, 3.8 out of 5 stars
      ·
      679 reviews

      Intermediate · Course · 1 - 4 Weeks

    • T

      The University of Sydney

      eHealth: More than just an electronic record

      Skills you'll gain: Health Technology, Health Informatics, Health Care, Electronic Medical Record, Care Coordination, Healthcare Industry Knowledge, Telehealth, Health Information Management, Patient Education and Support, Interoperability, Data Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      327 reviews

      Mixed · Course · 1 - 3 Months

    • B

      BCG

      التحوّل الرقمي

      Skills you'll gain: Digital Transformation, Business Transformation, Technology Strategies, Business Technologies, Business Process Reengineering, Business Strategy, Emerging Technologies, Business Economics, Innovation, Competitive Analysis, Market Trend

      4.6
      Rating, 4.6 out of 5 stars
      ·
      279 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      S

      SkillUp EdTech

      Product Management: Initial Product Strategy and Plan

      Skills you'll gain: Product Lifecycle Management, Product Roadmaps, Product Management, Product Planning, New Product Development, Product Strategy, Project Management Life Cycle, Agile Product Development, Business Planning, User Requirements Documents, Team Building, Competitive Analysis, Market Research, Market Analysis, Marketing Strategies, Risk Management, Financial Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      132 reviews

      Beginner · Course · 1 - 3 Months

    • I

      Icahn School of Medicine at Mount Sinai

      Health Care IT: Challenges and Opportunities

      Skills you'll gain: Health Technology, Healthcare Industry Knowledge, Health Informatics, Health Care Administration, Health Care, Health Information Management, Telehealth, Electronic Medical Record, Computerized Physician Order Entry, Interoperability, Emerging Technologies, Decision Support Systems, Innovation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      494 reviews

      Intermediate · Course · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      R

      Rutgers the State University of New Jersey

      Supply Chain Analytics

      Skills you'll gain: Competitive Analysis, Supply Chain, Supply Chain Management, Market Share, Benchmarking, Transportation, Supply Chain, and Logistics, Customer experience improvement, Analytics, Financial Analysis, Inventory Management System, Data Analysis, Cost Estimation, Data-Driven Decision-Making, Cost Reduction

      4.7
      Rating, 4.7 out of 5 stars
      ·
      805 reviews

      Beginner · Course · 1 - 4 Weeks

    • W

      Wesleyan University

      Career Decisions: From Insight to Impact

      Skills you'll gain: Decision Making, Professional Development, Self-Awareness, Personal Development, Creative Thinking, Human Centered Design, Strategic Thinking, Psychology, Relationship Building, Social Sciences, Cultural Diversity, Dealing With Ambiguity, Adaptability, Communication

      4.7
      Rating, 4.7 out of 5 stars
      ·
      378 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      Universidad de los Andes

      ¿Cómo convertir mi idea en empresa?

      Skills you'll gain: New Business Development, Entrepreneurship, Business Planning, Product Development, Business Development, Promotional Strategies, User Feedback, Market Opportunities, Customer Analysis, Product Design, Needs Assessment, Personal Attributes, Innovation, Self-Starter, Product Testing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      478 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Illinois Urbana-Champaign

      Customer Insights: Quantitative Techniques

      Skills you'll gain: New Product Development, Product Development, Design Thinking, Market Research, Quantitative Research, Product Management, Customer Insights, Consumer Behaviour, Market Analysis, Target Market, Forecasting, Innovation, Needs Assessment, Analysis, Data Collection, Technology Solutions

      3.7
      Rating, 3.7 out of 5 stars
      ·
      32 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Analyzing Macro-Environmental Factors Using Creately

      Skills you'll gain: Competitive Analysis, Market Opportunities, Strategic Thinking, Business Strategy, New Business Development, Market Analysis, Business Analysis, Entrepreneurship, Risk Analysis, Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      107 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    Market Research learners also search

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    1…808182…309

    In summary, here are 10 of our most popular market research courses

    • Deep Learning and Reinforcement Learning: IBM
    • Accelerate Your Learning with ChatGPT: Deep Teaching Solutions
    • Guided Tour of Machine Learning in Finance: New York University
    • eHealth: More than just an electronic record: The University of Sydney
    • التحوّل الرقمي: BCG
    • Product Management: Initial Product Strategy and Plan: SkillUp EdTech
    • Health Care IT: Challenges and Opportunities: Icahn School of Medicine at Mount Sinai
    • Supply Chain Analytics: Rutgers the State University of New Jersey
    • Career Decisions: From Insight to Impact: Wesleyan University
    • ¿Cómo convertir mi idea en empresa?: Universidad de los Andes

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Market Research

    Market research is the gathering and analyzing of information about consumer behavior to help a company market its products or services. Market researchers use customer analytics such as past browsing and purchasing patterns to help predict future buying behaviors, thereby making it easier to lower business risks and maximize opportunities.

    Market research is important because this data analysis helps provide guidance to companies on which products to improve and which to discontinue, where and how much to spend on advertising, and what future product development goals and investments they should pursue. This field relies on both qualitative and quantitative research methods to gather customer and market data for interpretation.

    Qualitative research is gathered by reaching out to potential customers through focus groups, interviews, and questionnaires. With these qualitative methods, market researchers can delve into the thoughts and feelings people have towards a product or service. This information can be valuable in informing product design as well as creative marketing and branding strategies.

    In contrast, quantitative research analyzes statistical data to generate insights. With the advent of digital commerce and social media, there are vast new datasets available for researchers to parse to discern patterns of online behavior and purchasing decisions, as well as tools to conduct A/B testing of different marketing content and advertising strategies at scale.‎

    In today’s data-driven world, market research is more powerful than ever and used in virtually all industries. Market researchers with the analytical skills needed to conduct methodical research and interpret the resulting data, as well as the communication skills needed to present results to clients effectively, are thus in high demand.

    According to the Bureau of Labor Statistics, market research analysts make a median annual salary of $63,790 per year and typically have a bachelor’s degree to start, though higher salaries often come with a master’s degree. These jobs are expected to grow 20% between 2018 and 2028, which is much faster than the national average across the economy.‎

    Yes. As with other areas of business and marketing, Coursera offers a wide range of online courses and Specializations on topics related to market research, including business analytics, quantitative research, and more. These courses and Specializations are offered through top-ranked institutions like the University of California, Davis, the University of Pennsylvania, and Emory University, so you don’t have to sacrifice the quality of your education to learn online.

    Best of all, taking classes remotely lets you learn on a flexible schedule that can fit into your existing work or family life. And, because you’ll be taking the same courses as on-campus students at a significantly lower cost, you can rest assured that you’ll get a great return on this investment in your education.‎

    A background in business or marketing is always helpful for anyone who wants to learn about market research. This may help you better understand consumers and their choices as well as businesses and how they can improve their bottom line. Other work or educational experience that involved statistics, math, computer science, data analysis, psychology, other social sciences, communications, or business administration may also be helpful. Any experience you've had working with consumers, even if it was an entry-level sales or customer position, can also give you some insight into their behavior, which can be very beneficial when studying market research.‎

    Strong analytical skills and an interest in data are two traits you must have if you want to work in a field that uses market research. You'll also need good computer skills as you'll do the majority of your work online or using software such as Microsoft Office, WinCross, and Market Sight. You must be able to multitask and work under pressure, as you may have multiple projects going on at one time with fast-approaching deadlines. Those who work in market research are usually part of a team that involves other marketers, management, supervisors, clients, vendors, and even customers. For this reason, excellent communication skills and the ability to work with others are a must. You must enjoy collecting data and finding ways to organize it so that it makes sense to others, which means you must enjoy doing a little detective work and making presentations.‎

    Learning marketing research is ideal for anyone who has career goals that involve marketing or commerce. Adding the skill to your resume may help you find a career in either of those or a related field. If you want to start your own business, understanding market research can help you reach a wider audience that may be interested in whatever products or services you're selling.‎

    Online Market Research courses offer a convenient and flexible way to enhance your knowledge or learn new Market Research skills. Choose from a wide range of Market Research courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Market Research, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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