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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • U

    University of Michigan

    Applied Data Science with Python

    Skills you'll gain: Matplotlib, Network Analysis, Social Network Analysis, Feature Engineering, Data Visualization, Pandas (Python Package), Data Visualization Software, Interactive Data Visualization, Model Evaluation, Scientific Visualization, Applied Machine Learning, Supervised Learning, Text Mining, Visualization (Computer Graphics), Data Manipulation, NumPy, Graph Theory, Data Preprocessing, Natural Language Processing, Python Programming

    4.5
    Rating, 4.5 out of 5 stars
    ·
    34K reviews

    Intermediate · Specialization · 3 - 6 Months

  • I

    IBM

    Generative AI for Mobile App Developers

    Skills you'll gain: Prompt Engineering, Prompt Patterns, ChatGPT, Generative AI, Data Ethics, AI Personalization, Mobile Development, Software Design, Anthropic Claude, LLM Application, Software Architecture, Apple iOS, AI Product Strategy, Machine Learning Methods, Continuous Integration, Software Design Patterns, Software Development, Application Design, Real Time Data, Artificial Intelligence and Machine Learning (AI/ML)

    4.7
    Rating, 4.7 out of 5 stars
    ·
    12K reviews

    Advanced · Specialization · 3 - 6 Months

  • C

    Coursera

    Buyer Journeys and Classify Content

    Skills you'll gain: Content Marketing, Content Strategy, Content Management, Customer Analysis, Marketing Operations, Marketing Strategies, Gap Analysis, Customer experience strategy (CX), Consumer Behaviour, Marketing Materials, Sales Process

    Beginner · Course · 1 - 4 Weeks

  • G

    Google

    Share Data Through the Art of Visualization

    Skills you'll gain: Data Storytelling, Data Literacy, Data Visualization, Data Presentation, Tableau Software, Presentations, Data Visualization Software, Dashboard, Data Analysis, Web Content Accessibility Guidelines, Stakeholder Engagement

    4.6
    Rating, 4.6 out of 5 stars
    ·
    9.9K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Trending in AI
    Trending in AI
    U

    University of Pennsylvania

    AI For Business

    Skills you'll gain: AI Personalization, Fraud detection, Generative AI, Responsible AI, Data Ethics, AI Enablement, AI Product Strategy, Data Governance, Big Data, Business Strategies, Machine Learning Algorithms, Generative Adversarial Networks (GANs), Data Security, Governance, Human Resources, Customer Data Management, Credit Risk, Data-Driven Decision-Making, Machine Learning, Analytics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.8K reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Digital Campaign Tracking and Optimization Fundamentals

    Skills you'll gain: Campaign Management, Keyword Research, Digital Marketing, Pay Per Click Advertising, Email Marketing, Digital Advertising, Performance Analysis, Performance Metric, Marketing Effectiveness, Web Analytics, Google Ads, Marketing Channel, Social Media Management, Key Performance Indicators (KPIs), Social Media, Social Media Strategy, Content Creation, Content Management, Content Strategy, Data Analysis

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Analyze Markets: Strategy with SWOT

    Skills you'll gain: Competitive Analysis, Market Analysis, Competitive Intelligence, Market Research, Strategic Marketing, Go To Market Strategy, Case Studies, Market Intelligence, Marketing, Marketing Strategy and Techniques, Business Strategy, Analysis, Product Marketing, Promotional Strategies

    Beginner · Course · 1 - 4 Weeks

  • U

    University of California, Davis

    Introduction to Google SEO

    Skills you'll gain: Search Engine Optimization, Persona Development, Web Analytics and SEO, Keyword Research, Target Audience, Branding, Target Market, Digital Marketing, Social Media Strategy, Content Strategy, Brand Awareness, Consumer Behaviour, User Research, Algorithms, Data Analysis, Business Reporting

    4.6
    Rating, 4.6 out of 5 stars
    ·
    10K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Bestseller
    Bestseller
    I

    IBM

    IBM Data Management

    Skills you'll gain: Dashboard, Data Warehousing, Data Storytelling, SQL, Data Visualization, Database Design, Data Security, Data Migration, Data Governance, Descriptive Statistics, IBM DB2, Cloud Storage, Extract, Transform, Load, Data Management, Relational Databases, Excel Formulas, Databases, Data Architecture, Exploratory Data Analysis, Business Intelligence

    4.7
    Rating, 4.7 out of 5 stars
    ·
    19K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • C

    Coursera

    Sync CRM & ESP

    Skills you'll gain: Email Marketing, Customer Relationship Management (CRM) Software, Customer Engagement, Customer Data Management, Marketing Automation, Customer Analysis, Marketing Strategies, Campaign Management, Marketing Analytics, Data Integration, Workflow Management, Data Cleansing

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Map Buyer Journey

    Skills you'll gain: Content Marketing, Content Strategy, Content Development and Management, Target Audience, Persona Development, Blogs, Content Performance Analysis, Customer experience strategy (CX), Marketing Strategies, Content Creation, Marketing, Customer Analysis, Content Management, Driving engagement, Consumer Behaviour, Media Buying, Web Analytics and SEO

    Intermediate · Course · 1 - 4 Weeks

  • V

    Vanderbilt University

    Generative AI SQL Database Specialist with ChatGPT

    Skills you'll gain: Prompt Engineering, ChatGPT, Prompt Patterns, Database Design, LLM Application, Productivity, OpenAI, Data Migration, Generative AI, AI Enablement, Software Documentation, SQL, Dashboard, Artificial Intelligence, Database Management, Data Visualization, Large Language Modeling, Gap Analysis, Data Analysis, Automation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    7.9K reviews

    Intermediate · Specialization · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Applied Data Science with Python: University of Michigan
  • Generative AI for Mobile App Developers: IBM
  • Buyer Journeys and Classify Content: Coursera
  • Share Data Through the Art of Visualization: Google
  • AI For Business: University of Pennsylvania
  • Digital Campaign Tracking and Optimization Fundamentals: Coursera
  • Analyze Markets: Strategy with SWOT: Coursera
  • Introduction to Google SEO: University of California, Davis
  • IBM Data Management: IBM
  • Sync CRM & ESP: Coursera

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