Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Alex Genadinik
Skills you'll gain: LinkedIn, Lead Generation, Sales Prospecting, Prospecting and Qualification, B2B Sales, Sales Pipelines, Business Marketing, Professional Networking, Relationship Building, Copywriting, Branding, Automation
Mixed · Course · 1 - 4 Weeks

Rice University
Skills you'll gain: Capital Budgeting, Cash Flows, Probability & Statistics, Finance, Financial Statements, Microsoft Excel, Descriptive Statistics, Financial Accounting, Business Analytics, Box Plots, Probability Distribution, Data Visualization, Probability, Statistics, Ledgers (Accounting), Financial Analysis, Business Valuation, Business Mathematics, Financial Management, Data Analysis
Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Digital Marketing, Search Engine Optimization, Keyword Research, ChatGPT, Content Development and Management, Web Content, Content Performance Analysis, Technical Writing, JSON
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Dashboard, Web Scraping, Pandas (Python Package), Data Presentation, Data Visualization, Data Analysis, Data Processing, Data Science, Python Programming, Data Manipulation, Jupyter, Data Collection
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Sales, Sales Strategy, Sales Pipelines, Selling Techniques, Social Media Campaigns, Social Media, Social Media Content, Social Media Marketing, Customer Engagement, Content Creation, Content Performance Analysis, Marketing Analytics, Drive Engagement, Content Strategy, Marketing Automation, Customer Analysis, Storytelling, Data-Driven Decision-Making, Campaign Management, A/B Testing
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, AI Personalization, Personalized Service, Marketing Communications, Customer Communications Management, Content Development and Management, Customer Engagement, Promotions and Campaigns
Beginner · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Data Science, Version Control, Data Transformation, GitHub, R (Software), Data Literacy, Git (Version Control System), Data Analysis, R Programming, Exploratory Data Analysis, Software Installation
Mixed · Course · 1 - 4 Weeks

Alex Genadinik
Skills you'll gain: Sales Strategy, Marketing Psychology, Marketing Materials, Copywriting, Sales, Selling Techniques, Consumer Behaviour, Marketing, Marketing Strategies, Target Audience, Promotional Strategies, ChatGPT, Customer Relationship Building
Mixed · Course · 1 - 3 Months
Duke University
Skills you'll gain: Predictive Modeling, Histogram, Microsoft Excel, Data Analysis, Business Analytics, Predictive Analytics, Data Modeling, Business Analysis, Analysis, Logistic Regression, Classification Algorithms, Data-Driven Decision-Making, Statistics, Business Risk Management
Beginner · Course · 1 - 3 Months
DeepLearning.AI
Skills you'll gain: Tensorflow, Transfer Learning, Recurrent Neural Networks (RNNs), Convolutional Neural Networks, Natural Language Processing, Computer Vision, Time Series Analysis and Forecasting, Keras (Neural Network Library), Embeddings, Image Analysis, Deep Learning, Scalability, Applied Machine Learning, Predictive Modeling, Artificial Intelligence, Data Preprocessing, Artificial Neural Networks, Text Mining, Forecasting, Machine Learning
Intermediate · Professional Certificate · 3 - 6 Months

Skills you'll gain: Canva (Software), Social Media, Social Media Content, Social Media Campaigns, Content Creation, Animations, Social Media Marketing, Social Media Strategy, Advertising Campaigns, Drive Engagement, Style Guides, Marketing Design, Instagram, Graphic Design, Content Strategy, Branding
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Microsoft Power Platform, Microsoft Copilot, Prompt Engineering, Microsoft Power Automate/Flow, Power BI, Microsoft 365, Multimedia, Microsoft PowerPoint, Dashboard, Microsoft Excel, Excel Formulas, Data Visualization, No-Code Development, Spreadsheet Software, Microsoft Office, Power Apps Component Framework, Microsoft Outlook, Microsoft Word, Presentations, Data Analysis
Beginner · Specialization · 3 - 6 Months