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    Digital Marketing Courses Online

    Master digital marketing for online brand promotion. Learn about SEO, social media marketing, email marketing, and content marketing.

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    Explore the Digital Marketing Course Catalog

    • U

      University of Michigan

      Introduction to Healthcare Management

      Skills you'll gain: Health Care Administration, Clinical Leadership, Community Health, Public Health, Human Resources Management and Planning, Health Systems, Electronic Medical Record, Financial Management, Marketing Communications, Leadership and Management, Quality Improvement, Philanthropy, Health Care, Health Policy, Organizational Leadership, Organizational Structure, Fundraising, Performance Measurement

      4.7
      Rating, 4.7 out of 5 stars
      ·
      56 reviews

      Intermediate · Course · 1 - 4 Weeks

    • U

      University of Michigan

      Django Features and Libraries

      Skills you'll gain: Application Deployment, Django (Web Framework), Application Development, Web Development, Web Applications, Object-Relational Mapping, Database Design, Data Modeling, Authentications, User Accounts, Relational Databases

      4.8
      Rating, 4.8 out of 5 stars
      ·
      394 reviews

      Intermediate · Course · 1 - 3 Months

    • U

      University of Pennsylvania

      Retail Digital Supply Chain

      Skills you'll gain: Digital Transformation, Supply Chain Management, E-Commerce, Supply Chain, Analytics, Business Analytics, Descriptive Analytics, Business-To-Consumer, Customer experience strategy (CX), Predictive Analytics, Data-Driven Decision-Making, Customer Insights

      4.5
      Rating, 4.5 out of 5 stars
      ·
      116 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      Y

      Yale University

      Digital Media for Health Outcomes, English

      Skills you'll gain: Media and Communications, Advertising Campaigns, Program Evaluation, Surveys, Behavioral Health, Digital Communications, Persuasive Communication, Public Health, Behavioral Economics, Instagram, Survey Creation, Facebook, Research, Experimentation, Data Collection

      4.8
      Rating, 4.8 out of 5 stars
      ·
      44 reviews

      Intermediate · Course · 1 - 3 Months

    • A

      Amazon Ads

      Campaign Planning and Optimization

      Skills you'll gain: Advertising Campaigns, Campaign Management, Advertising, Media Planning, Online Advertising, Promotions and Campaigns, Marketing Planning, Digital Advertising, Paid media, Content Performance Analysis, Advertising Sales, Keyword Research, Brand Awareness, Performance Reporting, Target Audience, Customer Insights, Consumer Behaviour, Data-Driven Decision-Making, Goal Setting

      Beginner · Course · 1 - 4 Weeks

    • I

      INSEAD

      Blockchain Transformations of Financial Services

      Skills you'll gain: Blockchain, FinTech, Governance, Financial Services, Financial Regulation, Ledgers (Accounting), Banking Services, Payment Processing, Innovation, Accounting, Emerging Technologies, Digital Assets, Financial Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      185 reviews

      Beginner · Course · 1 - 4 Weeks

    • I

      IBM

      The AI Ladder: A Framework for Deploying AI in your Enterprise

      Skills you'll gain: Information Architecture, Strategic Decision-Making, Enterprise Architecture, Data Strategy, Business Strategy, Business Process Automation, Digital Transformation, Analysis, Data Architecture, Artificial Intelligence, Business Technologies, Data Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      385 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      P

      Peking University

      真格—北大在线创业课堂

      Skills you'll gain: Business Planning, Team Building, Business Modeling, Entrepreneurship, Marketing, Entrepreneurial Finance, Fundraising and Crowdsourcing, Marketing Strategies, Business Writing, Business Development, Business Valuation, Proposal Development, Business Strategy, Commercial Laws, Innovation, Business Leadership

      4.7
      Rating, 4.7 out of 5 stars
      ·
      174 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      YouTube como un canal estrategico

      Skills you'll gain: Content Performance Analysis, Drive Engagement, Content Strategy, Web Analytics, Social Media Content, Customer Engagement, Content Creation, Strategic Communication, Branding, Marketing Analytics, Social Media Strategy, Social Media, Marketing Channel, Video Production

      4.6
      Rating, 4.6 out of 5 stars
      ·
      77 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • U

      University of Illinois Urbana-Champaign

      Marketing no mundo digital

      Skills you'll gain: Marketing, Global Marketing, Marketing Channel, Marketing Strategies, Digital Marketing, Promotional Strategies, Digital Transformation, Product Development, Business-To-Consumer, Consumer Behaviour, E-Commerce, Price Negotiation, Innovation, Customer Engagement

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Use SurveyMonkey to Create a Survey and Analyze Results

      Skills you'll gain: Employee Surveys, Data Collection, Business Research, Data Analysis, User Feedback, Business Software, Data Presentation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      416 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • T

      Tecnológico de Monterrey

      ¿Qué hacer con tu estrategia digital en tiempos de cambio?

      Skills you'll gain: Customer Engagement, Target Market, Digital Advertising, Customer Retention, Customer Relationship Building, Search Engine Optimization, Digital Media Strategy, Lead Generation, Digital Marketing, Marketing Strategies, Customer Acquisition Management, Customer experience improvement, Cash Flows, Marketing Communications, Web Analytics

      4.9
      Rating, 4.9 out of 5 stars
      ·
      107 reviews

      Beginner · Course · 1 - 4 Weeks

    Digital Marketing learners also search

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    1…818283…272

    In summary, here are 10 of our most popular digital marketing courses

    • Introduction to Healthcare Management: University of Michigan
    • Django Features and Libraries: University of Michigan
    • Retail Digital Supply Chain: University of Pennsylvania
    • Digital Media for Health Outcomes, English: Yale University
    • Campaign Planning and Optimization: Amazon Ads
    • Blockchain Transformations of Financial Services: INSEAD
    • The AI Ladder: A Framework for Deploying AI in your Enterprise: IBM
    • 真格—北大在线创业课堂: Peking University
    • YouTube como un canal estrategico: Coursera Project Network
    • Marketing no mundo digital: University of Illinois Urbana-Champaign

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Digital Marketing

    If you want to learn digital marketing for career advancement, business growth, or personal projects, having a clear goal will guide your learning. Regular practice, such as creating and optimizing campaigns, is crucial. Join online communities like Reddit’s r/digital_marketing for tips and support. Work on real projects such as managing social media accounts or running ad campaigns. Digital Marketing Specialization by University of Illinois Urbana-Champaign on Coursera is a great starting yet comprehensive resource.‎

    Coursera’s Digital Marketing courses provide learners with a wide range of skills necessary for success in the digital marketing landscape:

    • Strategies for effective online marketing across various digital platforms
    • Techniques for search engine optimization (SEO) and search engine marketing (SEM)
    • Skills in social media marketing and content creation
    • Understanding of email marketing, affiliate marketing, and display advertising
    • Data analysis and conversion rate optimization to measure campaign effectiveness
    • Digital branding and reputation management‎

    Digital Marketing courses on Coursera are inclusive, accommodating learners with varying levels of experience:

    • Beginners can start with introductory courses that cover the basics of digital marketing.
    • Those with some marketing background can deepen their expertise in specific digital marketing channels or tools.
    • Advanced digital marketers can explore sophisticated strategies and technologies for optimizing digital campaigns.‎

    Upon completing Digital Marketing courses, learners can obtain credentials that may support their career development:

    • Professional certificates that may demonstrate a foundational understanding and practical skills in digital marketing
    • Specializations that focus on nuanced aspects of digital marketing such as digital analytics or inbound marketing
    • Certificates that can potentially be recognized by employers as evidence of your digital marketing expertise‎

    Skills gained from Digital Marketing courses can lead to various roles within the marketing field:

    • Digital Marketing Manager, planning and executing digital marketing campaigns
    • SEO Specialist, optimizing website content for search engines
    • Social Media Manager, managing a brand’s presence on social media platforms
    • Content Strategist, developing engaging content aligned with business goals
    • PPC Analyst, managing pay-per-click advertising campaigns

    Discover which digital marketing role suits you best by taking our career quiz!‎

    Yes, Coursera offers a variety of free courses across many topics, including digital marketing. While you can access most course materials for free by auditing the courses, this does not include graded assignments or a completion certificate. For those looking to obtain a certificate to showcase their learning or enhance their professional profile, Coursera provides the option to purchase the course. Additionally, Coursera offers free trials or financial aid to learners who qualify, making certifications more accessible to everyone.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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