Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Sales Enablement, Sales Strategy, Lead Generation, Sales Training, Sales Process, Customer Relationship Management (CRM) Software, Sales Prospecting, Global Marketing, Data-Driven Decision-Making, Marketing Automation, Key Performance Indicators (KPIs), Digital Media Strategy, AI Personalization, Content Creation, Video Production
Beginner · Course · 1 - 4 Weeks

IESE Business School
Skills you'll gain: Strategic Marketing, Financial Statement Analysis, Income Statement, Financial Statements, People Management, Accounting, Balance Sheet, Financial Accounting, Product Marketing, Financial Acumen, Marketing, Accrual Accounting, Marketing Strategy and Techniques, Working Capital, Financial Analysis, Team Management, Organizational Leadership, Industrial and Organizational Psychology, Case Studies, Market Share
Beginner · Specialization · 3 - 6 Months

Alex Genadinik
Skills you'll gain: Overcoming Objections, Lead Generation, B2B Sales, Sales Presentation, Closing (Sales), Negotiation, Inside Sales, Phone Sales, Cold Calling, Sales Process, Sales, Selling Techniques, Account Strategy, Sales Strategy, Outside Sales, Customer Acquisition Management, Marketing Strategies, Email Marketing, Rapport Building, Communication Strategies
Mixed · Course · 3 - 6 Months

Skills you'll gain: Project Management Software, Workflow Management, Collaborative Software, Project Coordination, Project Management, Organizational Skills, Marketing Operations, Communication, Project Documentation, Vocabulary
Beginner · Course · 1 - 4 Weeks

University of Virginia
Skills you'll gain: Growth Strategies, Plan Execution, Business Strategy, Competitive Analysis, Strategic Thinking, Organizational Strategy, Mergers & Acquisitions, Business Ethics, Peer Review, Case Studies, Data-Driven Decision-Making, Business Development, Strategic Leadership, Strategic Decision-Making, Stakeholder Management, Corporate Strategy, Governance, Market Analysis, Business Research, Analysis
Beginner · Specialization · 3 - 6 Months

DeepLearning.AI
Skills you'll gain: Natural Language Processing, Dimensionality Reduction, Markov Model, Transfer Learning, Embeddings, Recurrent Neural Networks (RNNs), Large Language Modeling, Supervised Learning, Text Mining, Machine Learning Methods, Generative AI, Artificial Neural Networks, Statistical Machine Learning, Keras (Neural Network Library), Logistic Regression, Applied Machine Learning, Deep Learning, Data Preprocessing, Artificial Intelligence, PyTorch (Machine Learning Library)
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Keyword Research, Marketing Analytics, Data-Driven Decision-Making, Marketing Budgets, Marketing Effectiveness, Return On Investment, Search Engine Marketing, Forecasting, Performance marketing, Google Ads, Target Audience, Research
Beginner · Course · 1 - 4 Weeks

Alex Genadinik
Skills you'll gain: Sales Strategy, Advertising Sales, Video Production, Marketing Materials, Facebook, Promotional Strategies, Content Creation, Content Marketing, Drive Engagement, Target Audience
Mixed · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Prompt Engineering, Event Marketing, Presentations, Video Editing, Canva (Software), Marketing Materials, Color Matching, Color Theory, Typography, Storytelling, Marketing Collateral, Marketing Design, Interactive Design, Brand Strategy, Social Media, Logo Design, Layout Design, Social Media Content, Social Media Campaigns, Branding
Beginner · Professional Certificate · 3 - 6 Months

Stanford University
Skills you'll gain: Statistics, Descriptive Statistics, Sampling (Statistics), Statistical Analysis, Data Analysis, Statistical Inference, Exploratory Data Analysis, Statistical Hypothesis Testing, Probability, Regression Analysis, Data Collection, Probability Distribution
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: HubSpot CRM, Customer Relationship Management, Customer Data Management, Email Marketing, Marketing Materials, Business Software, Sales Development, Customer Communications Management, Sales Pipelines, Dashboard, Data Management, Customer Service, Marketing, Sales Operations, Team Oriented
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Stakeholder Engagement, Business Intelligence, Data-Driven Decision-Making, Dashboard, Business Analytics, Real Time Data, Data Integration, Data Modeling, Data Storytelling, Data Analysis, Key Performance Indicators (KPIs), Business Process, Project Planning
Advanced · Course · 1 - 4 Weeks