Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: Video Editing, Canva (Software), Video Production, Marketing Materials, Content Creation, Digital Content, Animations, Multimedia, Storytelling, Typography, Branding, Data Import/Export, Drive Engagement
Beginner · Course · 1 - 4 Weeks

Fractal Analytics
Skills you'll gain: Ideation, AI Product Strategy, UI/UX Research, Brainstorming, Innovation, Design Thinking, User Research, AI Enablement, Generative AI, Competitive Analysis, User Experience Design, Human Centered Design, Data Ethics, Persona (User Experience), Artificial Intelligence, Problem Solving, Data Collection, Data Synthesis, Critical Thinking
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Variance Analysis, Dashboard, Key Performance Indicators (KPIs), Power BI, Performance Analysis, Performance Measurement, Web Analytics and SEO, Performance Reporting, Google Analytics, Performance Metric, Business Metrics, Analysis, Statistical Analysis, Business Intelligence, Trend Analysis, AI Enablement, Search Engine Optimization, Management Reporting, Data-Driven Decision-Making, Data Integration
Beginner · Course · 1 - 4 Weeks

Knowledge Accelerators
Skills you'll gain: Power BI, Data Presentation, Microsoft Excel, Dashboard, Excel Formulas, Data Modeling, Data Entry, Data Analysis, Data Storytelling, Analytics, Business Modeling, Data Processing, Data-Driven Decision-Making, Business Analysis, Data Cleansing, Data Science, Data Synthesis, Microsoft 365, Trend Analysis, Data Management
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Culture Transformation, Human Resource Strategy, Human Capital, Organizational Change, Diversity and Inclusion, Strategic Leadership, Talent Management, Business Transformation, Change Management, Workforce Planning, Organizational Effectiveness, Data-Driven Decision-Making, Predictive Analytics, Strategic Partnership
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Web Analytics, Customer Analysis, Customer Insights, Analytics, User Feedback, Business Analytics, Analysis, Root Cause Analysis, User Flows, Performance Analysis, Data Presentation, Performance Metric, Key Performance Indicators (KPIs), Statistical Analysis, Data Capture, Taxonomy
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Intellectual Property, Adobe Express, Adobe Firefly, Entrepreneurship, Business Planning, Marketing Communications, Adobe Creative Cloud, Marketing, Campaign Management, Adobe Acrobat, Creative Problem-Solving, Presentations, Creative Thinking, Creativity, Content Creation, Social Media, Branding, Digital Content, Client Services, A/B Testing
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Sales, Product Promotion, Growth Strategies, Product Knowledge, Email Marketing, Web Analytics and SEO, Product Strategy, Merchandising, Marketing Automation, Order Management, Order Fulfillment, Branding, International Relations, Business Management
Intermediate · Course · 1 - 4 Weeks

University of California, Davis
Skills you'll gain: Data Storytelling, Dashboard, Proposal Development, Key Performance Indicators (KPIs), Data Presentation, Tableau Software, Data Visualization, Data Mapping, Data Visualization Software, Interactive Data Visualization, Data Literacy, Exploratory Data Analysis, Graphing, Histogram, Scatter Plots, Tree Maps, Data-Driven Decision-Making, Statistical Visualization, Performance Analysis, Storyboarding
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Data Visualization, Multimodal Prompts, Prompt Engineering, Data Presentation, Prompt Patterns, AI Enablement, AI Personalization, Generative AI, Email Automation, LLM Application, Data Analysis, Artificial Intelligence, Complex Problem Solving, Ideation, Business Correspondence, Report Writing, Solution Design, Critical Thinking, Document Management, Machine Learning
Beginner · Specialization · 1 - 4 Weeks
University of Maryland, College Park
Skills you'll gain: AI Personalization, Responsible AI, Deep Learning, Forecasting, Business Leadership, Risk Management, Business Analytics, Machine Learning, Analytics, Artificial Intelligence, Marketing Analytics, Applied Machine Learning, Customer Analysis, Supply Chain Management, Data-Driven Decision-Making, Big Data, People Analytics
Intermediate · Course · 1 - 3 Months

Board Infinity
Skills you'll gain: Inventory and Warehousing, Supply Chain Management, Business Continuity, Forecasting, Predictive Analytics, Logistics, Automation, Logistics Management, Real Time Data, Risk Mitigation, Risk Management, Case Studies, Business Ethics, Anomaly Detection, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence
Beginner · Course · 1 - 4 Weeks