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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


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    Logical Operations

    Crystal Reports: Charts and Functionality Enhancements

    Skills you'll gain: Data Presentation, Heat Maps, Geospatial Mapping, Data Visualization Software, Statistical Visualization, Data Visualization, Plot (Graphics), Pivot Tables And Charts, Business Reporting, Graphing, Microsoft Access, Business Intelligence Software, Business Intelligence, Data Analysis Software, Data Analysis, Microsoft Office

    Mixed · Course · 1 - 4 Weeks

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    Packt

    Introduction to Data Engineering on AWS

    Skills you'll gain: Data Integration, Performance Tuning, Serverless Computing, Database Architecture and Administration, Data Quality, Data Transformation

    Beginner · Course · 1 - 3 Months

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    Universitat Politècnica de València

    Visualización de datos con Python

    Skills you'll gain: Pandas (Python Package), Matplotlib, Seaborn, Data Visualization, Data Visualization Software, Time Series Analysis and Forecasting, Statistical Visualization, Box Plots, Statistical Analysis, Exploratory Data Analysis, Data Analysis, Data Manipulation, Scatter Plots, Histogram, Data Structures, Python Programming

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
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    Tableau Learning Partner

    Tableau Business Intelligence Analyst

    Skills you'll gain: Data Storytelling, Exploratory Data Analysis, Requirements Elicitation, Data Presentation, Data Governance, Data Ethics, Tableau Software, Business Analysis, Data Literacy, Data Visualization, Data Preprocessing, Data Warehousing, Data Visualization Software, Business Metrics, Dashboard, Extract, Transform, Load, Data Analysis, Spatial Data Analysis, Interactive Data Visualization, Data Management

    4.7
    Rating, 4.7 out of 5 stars
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    1.1K reviews

    Beginner · Professional Certificate · 3 - 6 Months

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    Microsoft

    Crafting User-First Product Experiences in the AI Era

    Skills you'll gain: Competitive Analysis, Market Research, User Story, User Interface (UI), Competitive Intelligence, Usability, Persona Development, Microsoft Copilot, Product Development, Market Analysis, Product Management, Product Lifecycle Management, Design Thinking, Product Roadmaps, User Interface (UI) Design, Market Opportunities, Regulation and Legal Compliance, Data Ethics, Responsible AI, Data Governance

    4.6
    Rating, 4.6 out of 5 stars
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    328 reviews

    Beginner · Specialization · 3 - 6 Months

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    Coursera

    Visualize Retention: Heatmaps & Clarity Unlocked

    Skills you'll gain: Data Storytelling, Heat Maps, Data Presentation, Statistical Visualization, Web Content Accessibility Guidelines, Customer Retention, Plot (Graphics), Timelines, Data Visualization Software, Tableau Software, Stakeholder Communications

    Intermediate · Course · 1 - 4 Weeks

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    Imperial College London

    Statistical Analysis with R for Public Health

    Skills you'll gain: Logistic Regression, Analytical Skills, Correlation Analysis, Regression Analysis, Sampling (Statistics), Statistical Hypothesis Testing, Data Literacy, Data Analysis, R Programming, Descriptive Statistics, Statistical Modeling, Biostatistics, Model Evaluation, Exploratory Data Analysis, Statistical Analysis, R (Software), Statistics, Statistical Methods, Data Wrangling, Public Health

    4.7
    Rating, 4.7 out of 5 stars
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    2.1K reviews

    Beginner · Specialization · 3 - 6 Months

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    Coursera

    Compassion: Enhance Patient Outcomes

    Skills you'll gain: Compassion, Mindfulness, Resilience, Program Evaluation, Stress Management, Patient-centered Care, Training Programs, Emotional Intelligence, Empathy, Self-Awareness, Patient Communication, Professional Development, Active Listening, Data Analysis, Analytical Skills, Qualitative Research, Surveys

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Brand Identity Design in Canva

    Skills you'll gain: Canva (Software), Brand Strategy, Logo Design, Branding, Style Guides, Brand Awareness, Graphic and Visual Design, Marketing Materials, Typography, Design Elements And Principles, Color Theory, Asset Management

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Agentic AI Content for Practitioners (Teams: Data)

    Skills you'll gain: AI Workflows, Agentic systems, AI Orchestration, AI Enablement, Advanced Analytics, Data Processing, Enterprise Architecture, Automation, Data Transformation, Artificial Intelligence, Continuous Improvement Process, Data Quality, Application Deployment, Scalability, Performance Tuning, Business Metrics, Software Design Patterns

    Intermediate · Course · 1 - 4 Weeks

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    Johns Hopkins University

    Epidemiology in Public Health Practice

    Skills you'll gain: Epidemiology, Public Health, Data Presentation, Public Health and Disease Prevention, Trend Analysis, Geographic Information Systems, Data Visualization Software, Chronic Diseases, GIS Software, Health Systems, Health Policy, Infectious Diseases, Health Care, Biostatistics, Risk Analysis, Investigation, Community Health, Data Analysis, Social Determinants Of Health, Statistics

    4.7
    Rating, 4.7 out of 5 stars
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    4.5K reviews

    Beginner · Specialization · 3 - 6 Months

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    EDUCBA

    Master Excel Skills: Analyze, Automate & Visualize Data

    Skills you'll gain: Excel Macros, Data Validation, Pivot Tables And Charts, Microsoft Excel, Data Visualization, Scatter Plots, Histogram, Data Integrity, Excel Formulas, Spreadsheet Software, Forecasting, Data Analysis, Debugging, Visual Basic (Programming Language), Automation

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Crystal Reports: Charts and Functionality Enhancements: Logical Operations
  • Introduction to Data Engineering on AWS: Packt
  • Visualización de datos con Python: Universitat Politècnica de València
  • Tableau Business Intelligence Analyst: Tableau Learning Partner
  • Crafting User-First Product Experiences in the AI Era: Microsoft
  • Visualize Retention: Heatmaps & Clarity Unlocked: Coursera
  • Statistical Analysis with R for Public Health: Imperial College London
  • Compassion: Enhance Patient Outcomes: Coursera
  • Brand Identity Design in Canva: Coursera
  • Agentic AI Content for Practitioners (Teams: Data): Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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