Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.
University of Illinois Urbana-Champaign
Skills you'll gain: New Product Development, Product Development, Design Thinking, Market Research, Quantitative Research, Product Management, Customer Insights, Consumer Behaviour, Market Analysis, Target Market, Forecasting, Innovation, Needs Assessment, Analysis, Data Collection, Technology Solutions
Mixed · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Marketing Analytics, AI Personalization, Advanced Analytics, Customer Retention, Analytics, Marketing Effectiveness, Predictive Modeling, Marketing, Data Analysis, Social Network Analysis, Customer Analysis, Data Ethics, Customer Insights, Market Analysis, Text Mining, Predictive Analytics, Marketing Strategy and Techniques, Digital Marketing, Machine Learning, Generative AI
Build toward a degree
Intermediate · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: Customer Retention, Customer Acquisition Management, Customer Analysis, Marketing Channel, Customer Engagement, Loyalty Programs, Customer Insights, Customer Relationship Management, Business-To-Consumer, Cross-Channel Marketing, Marketing Effectiveness, Consumer Behaviour, B2B Sales, Target Market, Operating Cost, Strategic Marketing, Business Metrics, Market Analysis
Beginner · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Consumer Behaviour, Target Market, Strategic Marketing, Marketing Psychology, Marketing Strategies, Customer Retention, Customer Insights, Market Analysis, Sociology, Culture, Economics, Policy, and Social Studies
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Test Driven Development (TDD), Gherkin (Scripting Language), Code Coverage, Behavior-Driven Development, Software Testing, Unit Testing, Test Automation, Test Tools, API Testing, Test Case, Test Data, User Story, Mockups, Restful API, Microservices
Intermediate · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Dimensionality Reduction, Unsupervised Learning, Applied Machine Learning, Statistical Machine Learning, Machine Learning, Regression Analysis, Supervised Learning, Data Science, Decision Tree Learning, Statistical Analysis, Classification Algorithms, Predictive Modeling, Artificial Neural Networks, Data Processing, Logistic Regression
Build toward a degree
Intermediate · Course · 1 - 3 Months

Alfaisal University | KLD
Skills you'll gain: Organizational Change, Team Building, Organizational Leadership, Team Management, Team Performance Management, Industrial and Organizational Psychology, Organizational Effectiveness, Behavior Management, Forecasting
Beginner · Course · 1 - 4 Weeks

The University of Edinburgh
Skills you'll gain: Applied Behavior Analysis, Scientific Methods, Safety Assurance, Behavior Management, Stress Management, Empathy & Emotional Intelligence, Ethical Standards And Conduct, Healthcare Ethics, General Science and Research, Environmental Issue, Nutrition and Diet
Mixed · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Workplace Bullying Intervention, Disciplinary Procedures, Conflict Management, Leadership and Management, People Management, Organizational Leadership, Business Leadership, Emotional Intelligence, Employee Performance Management, Employee Engagement, Compassion, Human Resource Strategy, Self-Awareness, Employee Retention, Communication Strategies
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Active Listening, Workplace inclusivity, Empathy, Diversity and Inclusion, Social Skills, Diversity Awareness, Professional Development, Emotional Intelligence, Cultural Diversity, Communication, Communication Strategies, Self-Awareness, Relationship Building
Beginner · Course · 1 - 4 Weeks

American Council on Exercise
Skills you'll gain: Health And Wellness Coaching, Motivational Interviewing, Goal Setting, Smart Goals, Coaching, Cognitive Behavioral Therapy, Problem Solving, Behavior Management, Patient Education And Counseling, Accountability, Active Listening, Stress Management, Communication Strategies, Empathy
Beginner · Course · 1 - 3 Months

University of Pennsylvania
Skills you'll gain: Social Network Analysis, Network Analysis, Social Sciences, Sociology, Systems Thinking, Economics, Policy, and Social Studies, Simulations, Culture, Graph Theory, Complex Problem Solving, Innovation
Beginner · Course · 1 - 3 Months