Content Marketing

Content Marketing is a strategic approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, ultimately driving profitable customer action. Coursera's Content Marketing catalogue teaches you the principles and strategies behind successful content marketing. You'll learn how to create and deliver engaging content, understand the role of content in a broader marketing strategy, and use analytical tools to measure the success and impact of your content. This knowledge will equip you to create meaningful connections with your audience, build brand awareness, generate leads, and boost your overall marketing efforts.
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66courses

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  • Digital Marketing Specialist

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    Digital Marketing Specialist

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    A Digital Marketing Specialist manages campaigns, optimizing SEO, SEM, and social media with tools like Google Analytics to increase engagement.

    This role has a $67,968 median salary ¹.

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Find the best Content Marketing course for your goals

  • Status: Preview

    IE Business School

    Skills you'll gain: Product Lifecycle Management, Product Development, Content Marketing, Product Management, New Product Development, Product Marketing, Brand Strategy, Brand Management, Marketing Channel, Strategic Marketing, Marketing, Market Dynamics

    Beginner · Course · 1 - 4 Weeks

  • Coursera Project Network

    Skills you'll gain: Social Media Management, Instagram, Facebook, Content Performance Analysis, Social Media, Content Management, Social Media Marketing, Content Creation, Scheduling, Social Media Strategy, Content Marketing, Paid media, Dashboard, Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Content Performance Analysis, Social Media Management, Social Media, Facebook, Instagram, Social Media Marketing, Content Management, Analysis, Scheduling, Content Creation, Content Marketing, Dashboard, Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial

    Northwestern University

    Skills you'll gain: Real Time Data, Social Media Content, Social Media, Social Media Marketing, Big Data, Crisis Management, Analytics, Content Marketing, Social Media Strategy, Text Mining, Data-Driven Decision-Making, Competitive Analysis, Brand Strategy

    4.7
    Rating, 4.7 out of 5 stars
    1.6K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview

    Berklee

    Skills you'll gain: Marketing Planning, Performance Measurement, Sales Presentations, Marketing Strategies, Music Performance, Goal Setting, Travel Arrangements, Customer Engagement, Content Marketing, Event Management, Business Modeling, Professional Networking, Talent Management

    Beginner · Course · 1 - 3 Months

  • Coursera Project Network

    Skills you'll gain: Marketing Materials, Marketing Design, Presentations, Data Visualization, Content Creation, Graphic Design, Shared Media, Content Marketing, Social Media, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Canva (Software), Graphic Design, Infographics, Visual Design, Design, Content Creation, Creative Design, Content Marketing, Marketing

    4
    Rating, 4 out of 5 stars
    7 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Social Media Content, Social Media Management, Content Creation, Social Media Marketing, Social Media, Social Media Campaigns, Social Media Strategy, Content Marketing, Content Management

    Beginner · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Canva (Software), Graphic Design, Graphic and Visual Design Software, Photo Editing, Content Creation, Content Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial

    HubSpot Academy

    Skills you'll gain: Prospecting and Qualification, Lead Generation, Consumer Behaviour, Sales Enablement, Sales Management, Service Level Agreement, Sales Strategy, Sales Process, Sales, Customer Acquisition Management, Content Marketing, Business Strategy, Customer experience strategy (CX), Customer Retention

    4.8
    Rating, 4.8 out of 5 stars
    121 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    HubSpot Academy

    Skills you'll gain: Sales Enablement, Sales Strategy, Lead Generation, Sales Training, Sales, Sales Process, Customer Success Management, Content Marketing, Target Audience, Content Strategy, Customer Engagement, Content Creation, Service Level Agreement

    Beginner · Course · 1 - 3 Months

  • Coursera Project Network

    Skills you'll gain: Canva (Software), Color Theory, Photo Editing, Scalability, Design Elements And Principles, Typography, Graphic Design, Content Creation, Content Marketing, Digital Marketing

    Intermediate · Guided Project · Less Than 2 Hours

What brings you to Coursera today?

Leading partners

  • Adobe
  • Simplilearn
  • Northwestern University
  • Tecnológico de Monterrey
  • University of California, Davis
  • Digital Marketing Institute
  • HubSpot Academy
  • IE Business School