• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Social Media Marketing
    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Results for "social media marketing"

    • University of Illinois Urbana-Champaign

      Marketing in a Digital World

      Skills you'll gain: Digital Marketing, Marketing, Marketing Strategies, MarTech, Digital Advertising, Digital Transformation, E-Commerce, Price Negotiation, Consumer Behaviour, Product Development, Product Promotion, Innovation, Customer Engagement

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      17K reviews

      Beginner · Course · 1 - 4 Weeks

    • University of Illinois Urbana-Champaign

      Digital Media and Marketing Principles

      Skills you'll gain: Online Advertising, Digital Media Strategy, Digital Advertising, Digital Marketing, Marketing Communications, Marketing Strategies, Marketing, Integrated Marketing Communications, Electronic Media, Search Engine Marketing, Social Media Marketing, Media Planning, Mobile Banking, Communication, Emerging Technologies, Branding, Consumer Behaviour, Personalized Service

      Build toward a degree

      4.4
      Rating, 4.4 out of 5 stars
      ·
      2.9K reviews

      Beginner · Course · 1 - 4 Weeks

    • Universidad Austral

      Marketing Digital

      Skills you'll gain: Social Media, Social Media Strategy, Social Media Marketing, Google Ads, Digital Marketing, Customer Relationship Management, Media Buying, Digital Media Strategy, Marketing Analytics, Campaign Management, LinkedIn, Facebook, Web Analytics, Pay Per Click Advertising, Marketing Strategies, Marketing, Keyword Research, Paid media, Performance Analysis, Online Advertising

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.7K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free

      University of Cape Town

      Becoming a changemaker: Introduction to Social Innovation

      Skills you'll gain: Design Thinking, Human Centered Design, Innovation, Creative Thinking, Community Development, Resourcefulness, Social Justice, Systems Thinking, Diversity and Inclusion, Complex Problem Solving, Growth Mindedness, Empathy, Resilience

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.6K reviews

      Beginner · Course · 1 - 3 Months

    • University of Colorado Boulder

      Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising

      Skills you'll gain: Google Ads, Digital Advertising, Online Advertising, Advertising, Contextual Advertising, Pay Per Click Advertising, Advertising Campaigns, Paid media, Social Media, Search Engine Marketing, Keyword Research, Search Engine Optimization, Social Media Marketing, Digital Marketing, Social Media Strategy, Data Ethics, Web Analytics and SEO, Media Planning, Web Analytics, Content Performance Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      765 reviews

      Beginner · Specialization · 3 - 6 Months

    • Yonsei University

      International B2B (Business to Business) Marketing

      Skills you'll gain: Business Marketing, B2B Sales, Global Marketing, Business-To-Consumer, Market Opportunities, Growth Strategies, Marketing, Business Development, Customer Engagement, Promotional Strategies, Marketing Strategies, Product Marketing, Value Propositions, Innovation, Marketing Communications, Interviewing Skills

      4.6
      Rating, 4.6 out of 5 stars
      ·
      584 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free
      Free

      Stanford University

      Social and Economic Networks: Models and Analysis

      Skills you'll gain: Network Analysis, Network Model, Social Sciences, Sociology, Economics, Policy, and Social Studies, Game Theory, Behavioral Economics, Graph Theory, Mathematical Modeling, Markov Model, Probability & Statistics, Probability Distribution, Bayesian Statistics, Simulations

      4.8
      Rating, 4.8 out of 5 stars
      ·
      754 reviews

      Advanced · Course · 1 - 3 Months

    • Status: Free
      Free

      Coursera Project Network

      Digital Business Marketing with Easil

      Skills you'll gain: Photo Editing, Facebook, Digital Advertising, Marketing Design, Social Media Content, Social Media Marketing, Advertising, Social Media, Dashboard, User Accounts

      4.7
      Rating, 4.7 out of 5 stars
      ·
      9 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free

      Coursera Project Network

      Brand Marketing and SEO Tools using Wix

      Skills you'll gain: Email Marketing, Search Engine Optimization, Web Analytics and SEO, Social Media Marketing, Brand Marketing, Brand Awareness, Branding, Social Media, Digital Marketing, Marketing Design, Marketing, Content Creation, Web Design and Development

      4.6
      Rating, 4.6 out of 5 stars
      ·
      355 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • University of Pennsylvania

      Introduction to Marketing

      Skills you'll gain: Go To Market Strategy, Branding, Consumer Behaviour, Strategic Marketing, Marketing, Brand Strategy, Communication Strategies, Marketing Strategy and Techniques, Marketing Communications, Brand Loyalty, Customer experience strategy (CX), Customer Insights, Brand Awareness, Price Negotiation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      13K reviews

      Mixed · Course · 1 - 3 Months

    • University of California, Irvine

      Introduction to Digital Marketing

      Skills you'll gain: Search Engine Marketing, Keyword Research, Digital Marketing, Online Advertising, Search Engine Optimization, Content Marketing, Social Media Strategy, Social Media, Web Analytics and SEO, Storytelling, Marketing Strategies, Pay Per Click Advertising, Marketing Communications, Customer Relationship Management, Brand Management, Customer Engagement

      4.7
      Rating, 4.7 out of 5 stars
      ·
      207 reviews

      Beginner · Course · 1 - 4 Weeks

    • Coursera Project Network

      ChatGPT 4o for Beginners: Create Social Media Content

      Skills you'll gain: Prompt Engineering, ChatGPT, Content Creation, Workflow Management, Generative AI, Operational Efficiency, Quality Improvement, Social Media Content, Brainstorming, Artificial Intelligence

      4.3
      Rating, 4.3 out of 5 stars
      ·
      11 reviews

      Beginner · Guided Project · Less Than 2 Hours

    Searches related to social media marketing

    meta social media marketing
    introduction to social media marketing
    meta social media marketing capstone
    meta social media marketing professional certificate
    social media marketing in practice
    social media marketing and brand advocacy
    genai in social media marketing
    genai for social media marketing specialists
    1…91011…361

    In summary, here are 10 of our most popular social media marketing courses

    • Marketing in a Digital World: University of Illinois Urbana-Champaign
    • Digital Media and Marketing Principles: University of Illinois Urbana-Champaign
    • Marketing Digital: Universidad Austral
    • Becoming a changemaker: Introduction to Social Innovation: University of Cape Town
    • Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising: University of Colorado Boulder
    • International B2B (Business to Business) Marketing: Yonsei University
    • Social and Economic Networks: Models and Analysis: Stanford University
    • Digital Business Marketing with Easil: Coursera Project Network
    • Brand Marketing and SEO Tools using Wix: Coursera Project Network
    • Introduction to Marketing: University of Pennsylvania

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Social Media Marketing

    Top courses include Meta’s Social Media Marketing Professional Certificate and offerings from Northwestern University and the Digital Marketing Institute. You can learn how to build strategies, create content, grow audiences, and run campaigns on platforms like Instagram, Facebook, LinkedIn, and TikTok.‎

    Yes. Many courses can be audited for free, giving you access to videos and reading materials. If you want to complete assignments and earn a certificate, you’ll need to upgrade or apply for financial aid.‎

    You can learn how to create social media strategies, schedule posts, manage ad campaigns, use analytics tools, and tailor content for different platforms. Some courses also include hands-on projects and tools used in real-world marketing roles.‎

    No experience is required. Many Coursera courses are built for beginners and guide you through key concepts, tools, and best practices step by step.‎

    Yes. Social media marketing skills are in high demand for roles in digital marketing, content creation, and brand management. Earning a certificate and completing practical projects can help you build a portfolio and show employers what you can do.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog
    • Teaching Center

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok