• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    T

    The University of Sydney

    Critical Thinking Skills for University Success

    Skills you'll gain: Critical Thinking, Logical Reasoning, Deductive Reasoning, Critical Thinking and Problem Solving, Analytical Skills, Writing, Research, Problem Solving, Higher Education

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.2K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Investments I: Fundamentals of Performance Evaluation

    Skills you'll gain: Investment Management, Finance, Investments, Business Valuation, Portfolio Management, Financial Modeling, Financial Market, Equities, General Finance, Return On Investment, Regression Analysis, Portfolio Risk, Asset Management, Microsoft Excel, Risk Analysis, Performance Analysis, Cash Flows

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    941 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    P

    Politecnico di Milano

    Archaeoastronomy

    Skills you'll gain: Ancient History, Architectural Design, Social Studies, Architecture and Construction, World History, Physical Science, General Science and Research, Engineering, Scientific, and Technical Instruments, Scientific Methods, Simulation and Simulation Software

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.5K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Copenhagen

    Understanding Patient Perspectives on Medications

    Skills you'll gain: Clinical Research Ethics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    178 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Adobe

    Digital Marketing

    Skills you'll gain: Marketing Strategies, Promotional Strategies, Marketing Planning, Marketing Strategy and Techniques, Digital Marketing Campaigns, Digital Marketing, Adobe Express, Target Audience, Promotions and Campaigns, Conversion Funnel Analysis, Marketing Effectiveness, Product Promotion, Driving engagement, Lead Generation, Content Marketing, Marketing Automation, Customer Relationship Management, Advertising, Diversity Marketing, Target Market

    4.8
    Rating, 4.8 out of 5 stars
    ·
    339 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    J

    John Wiley & Sons

    The New Rules of Marketing & PR

    Skills you'll gain: Marketing Planning, Blogs, Marketing and Public Relations, Content Creation, Search Engine Marketing, Campaign Planning, Marketing Strategies, Marketing Effectiveness, Target Audience, Content Marketing, Media Relations, Data-Driven Marketing, Marketing, Digital Content, Social Media Marketing, Digital Marketing, Public Relations, Social Media, Business, Web Analytics and SEO

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    The Science of Success: What Researchers Know that You Should Know

    Skills you'll gain: Relationship Building, Growth Mindedness, Action Oriented, Goal-Oriented, Personal Development, Self-Motivation, Positivity, Goal Setting, Conscientiousness, Resilience, Persistence, Overcoming Obstacles, Planning, Learning Strategies, Social Network Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.9K reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Foundations of Reinforcement Learning

    Skills you'll gain: Reinforcement Learning, Deep Learning, Machine Learning Methods, Artificial Intelligence and Machine Learning (AI/ML), Computational Logic, Model Evaluation, Markov Model, Responsible AI, Machine Learning Algorithms, Decision Intelligence, AI Workflows, Model Optimization, Artificial Intelligence, Agentic systems, Machine Learning, Algorithms, Artificial Neural Networks, Statistical Machine Learning, Theoretical Computer Science, Applied Mathematics

    Intermediate · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    T

    The University of Edinburgh

    Understanding Obesity

    Skills you'll gain: Scientific Methods, Research, Science and Research, Nutrition Education, Nutrition and Diet, Behavioral Health, Physiology, Psychology, Peer Review

    4.6
    Rating, 4.6 out of 5 stars
    ·
    896 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    M

    Meta

    What is the Metaverse?

    Skills you'll gain: Augmented and Virtual Reality (AR/VR), Virtual Reality, Augmented Reality, Virtual Environment, Digital Assets, E-Commerce, Video Game Development, Blockchain, Diversity and Inclusion, Emerging Technologies, Research and Design, Market Opportunities, Social Impact, Economic Development, Content Creation, Economics, Safety and Security

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    Status: Free
    Free
    C

    Coursera

    Create a Promotional Video using Canva

    Skills you'll gain: Customer Engagement, Canva (Software), Selling Techniques, Video Production, Promotional Materials, Copywriting, Promotional Strategies, Social Media Content, Driving engagement, Multimedia, Product Promotion, Marketing, Social Media Marketing, Value Propositions, Content Creation, Animations

    4.3
    Rating, 4.3 out of 5 stars
    ·
    1.1K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    M

    Michigan State University

    Developing An Entrepreneurial Mindset: First Step Towards Success

    Skills you'll gain: Entrepreneurship, Self-Starter, Market Opportunities, Lean Methodologies, Open Mindset, Growth Mindedness, New Business Development, Business Development, Personal Attributes, Personal Development, Decision Making, Action Oriented, Overcoming Obstacles, Business

    4.5
    Rating, 4.5 out of 5 stars
    ·
    970 reviews

    Mixed · Course · 1 - 3 Months

1…939495…442

In summary, here are 10 of our most popular market research courses

  • Critical Thinking Skills for University Success: The University of Sydney
  • Investments I: Fundamentals of Performance Evaluation: University of Illinois Urbana-Champaign
  • Archaeoastronomy: Politecnico di Milano
  • Understanding Patient Perspectives on Medications: University of Copenhagen
  • Digital Marketing: Adobe
  • The New Rules of Marketing & PR: John Wiley & Sons
  • The Science of Success: What Researchers Know that You Should Know: University of Michigan
  • Foundations of Reinforcement Learning: University of Colorado Boulder
  • Understanding Obesity: The University of Edinburgh
  • What is the Metaverse?: Meta

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok