• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Intermediate PostgreSQL

      Skills you'll gain: Stored Procedure, PostgreSQL, SQL, Database Management, Relational Databases, Database Design, Data Manipulation, Text Mining, Data Transformation, Data Import/Export, Data Integration

      4.7
      Rating, 4.7 out of 5 stars
      ·
      328 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Gestión de marca y producto

      Skills you'll gain: Brand Strategy, Customer experience strategy (CX), Brand Management, Product Strategy, Brand Awareness, New Product Development, Product Management, Product Lifecycle Management, Growth Strategies, Customer Insights, Portfolio Management, Consumer Behaviour, Competitive Analysis, Employee Engagement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      745 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      T

      Technion - Israel Institute of Technology

      Startup Entrepreneurship

      Skills you'll gain: Business Planning, Ideation, Innovation, Risk Management, Creativity, Creative Thinking, Business Risk Management, Team Building, Entrepreneurship, Presentations, Market Research, Creative Problem-Solving, Market Analysis, Product Development, Adaptability, Financial Planning, Financial Statement Analysis, Product Roadmaps, Lifelong Learning, Willingness To Learn

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.8K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University at Buffalo

      Intelligent Machining

      Skills you'll gain: Programmable Logic Controllers, Control Systems, Machine Controls, Manufacturing Processes, Manufacturing Operations, Process Control, Automation, Big Data, Digital Transformation, Data Processing, Software Systems

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.4K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      G

      Google Cloud

      Preparing for Google Cloud Certification: Cloud Data Engineer Professional Certificate 日本語版

      Skills you'll gain: Data Pipelines, Google Cloud Platform, Data Lakes, Unstructured Data, Dataflow, MLOps (Machine Learning Operations), Data Warehousing, Big Data, Real Time Data, Data Processing, Cloud Infrastructure, Extract, Transform, Load, Data Infrastructure, Apache Airflow, Systems Design, Cloud Storage, Data Visualization, Analytics, Data Architecture, Dashboard

      4.4
      Rating, 4.4 out of 5 stars
      ·
      296 reviews

      Intermediate · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      C

      Corporate Finance Institute

      Data Skills for Excel Professionals

      Skills you'll gain: Dashboard, Star Schema, Microsoft Excel, Data Transformation, Spreadsheet Software, Data Analysis Expressions (DAX), Pivot Tables And Charts, Excel Formulas, Consolidation, Data Visualization Software, Data Storytelling, Extract, Transform, Load, Data Analysis, Data Manipulation, Business Intelligence, Data Cleansing, Microsoft Power Platform, Data Modeling, Data Import/Export, Exploratory Data Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      127 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Precalculus: Relations and Functions

      Skills you'll gain: Graphing, Data Analysis, Mathematical Modeling, R Programming, Algebra, Applied Mathematics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      219 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IBM

      Data Analysis with R

      Skills you'll gain: Data Analysis, Data Wrangling, Exploratory Data Analysis, Statistical Analysis, Data Visualization, R Programming, Data Transformation, Data Manipulation, Data Science, Statistical Methods, Tidyverse (R Package), Regression Analysis, Statistical Modeling, Data Cleansing, Predictive Modeling

      4.7
      Rating, 4.7 out of 5 stars
      ·
      337 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories

      Skills you'll gain: Advertising Campaigns, Advertising, Production Planning, Brand Strategy, Branding, Marketing Communications, Proposal Development, Marketing, Creative Design, Storytelling, Brand Awareness, Presentations, Value Propositions, Ideation, Campaign Management, Persona Development, Target Audience

      4.7
      Rating, 4.7 out of 5 stars
      ·
      272 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Virginia

      Customer Value in Pricing Strategy

      Skills you'll gain: Consumer Behaviour, Price Negotiation, Value Propositions, Market Dynamics, Marketing Psychology, Revenue Management, Customer Insights, Customer Analysis, Global Marketing, Customer Demand Planning, Go To Market Strategy, Strategic Marketing, Market Research, Business Marketing, Behavioral Economics, Analysis, B2B Sales, Competitive Analysis, Decision Making

      4.8
      Rating, 4.8 out of 5 stars
      ·
      369 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      K

      Knowledge Accelerators

      Data-Driven Decisions with Power BI

      Skills you'll gain: Power BI, Dashboard, Data Import/Export, Data Transformation, Data Cleansing, Data Analysis, Business Intelligence, Data Presentation, Data Visualization Software, Interactive Data Visualization, Data-Driven Decision-Making, Data Management, Data Modeling

      4.3
      Rating, 4.3 out of 5 stars
      ·
      265 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      Salesforce Basics

      Skills you'll gain: Salesforce, Salesforce Development, Customer Relationship Management (CRM) Software, Customer Relationship Management, Sales Enablement, Marketing Automation, Data Management, Data Security, Customer Engagement, Enterprise Application Management, User Accounts, Presentations, Security Management, Cloud Computing, Account Management, Automation

      4.3
      Rating, 4.3 out of 5 stars
      ·
      212 reviews

      Beginner · Course · 1 - 4 Weeks

    Marketing Analytics learners also search

    Business Analysis
    Market Research
    Customer Analytics
    Economic Policy
    Business Statistics
    Business English
    Business Calculus
    Business Skills
    1…939495…346

    In summary, here are 10 of our most popular marketing analytics courses

    • Intermediate PostgreSQL: University of Michigan
    • Gestión de marca y producto: IE Business School
    • Startup Entrepreneurship: Technion - Israel Institute of Technology
    • Intelligent Machining: University at Buffalo
    • Preparing for Google Cloud Certification: Cloud Data Engineer Professional Certificate 日本語版: Google Cloud
    • Data Skills for Excel Professionals: Corporate Finance Institute
    • Precalculus: Relations and Functions: Johns Hopkins University
    • Data Analysis with R: IBM
    • From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories: IE Business School
    • Customer Value in Pricing Strategy: University of Virginia

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok