• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


More to explore:

Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    D

    Duke University

    Managing Machine Learning Projects

    Skills you'll gain: MLOps (Machine Learning Operations), Data Management, Project Management Life Cycle, Data Quality, Model Deployment, Data Preprocessing, Technical Management, Applied Machine Learning, Project Management, Artificial Intelligence and Machine Learning (AI/ML), Machine Learning, Data Cleansing, Model Evaluation, Market Opportunities, Data Pipelines, Software Development Methodologies, Technology Solutions, Systems Design, Data Collection, Data Science

    4.8
    Rating, 4.8 out of 5 stars
    ·
    313 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    Universidad Nacional Autónoma de México

    Introducción a la estrategia

    Skills you'll gain: Organizational Strategy, Governance, Stakeholder Analysis, Corporate Strategy, Business Planning, Business Strategy, Organizational Structure, Strategic Thinking, Business Administration, Environmental Social And Corporate Governance (ESG), Strategic Decision-Making, Competitive Analysis, Entrepreneurship, New Business Development, Market Analysis, Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    546 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Creative Designing in Power BI

    Skills you'll gain: Data Storytelling, Power BI, Data Presentation, Dashboard, Data Visualization Software, Data Visualization, Report Writing, Multimedia, Data Analysis, Creative Design, Management Reporting, Data Mapping, Data Security, Key Performance Indicators (KPIs), Target Audience

    4.5
    Rating, 4.5 out of 5 stars
    ·
    337 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    K

    Korea Advanced Institute of Science and Technology(KAIST)

    Electrodynamics

    Skills you'll gain: electromagnetics, Electrical Engineering, Electrical Systems, Differential Equations, Physics, Materials science, Engineering Analysis, Applied Mathematics, Electronic Components, Advanced Mathematics, Scientific Visualization, Visualization (Computer Graphics), Engineering Calculations, Mechanics, Energy and Utilities, Electronics, Mathematical Modeling, Calculus

    4.7
    Rating, 4.7 out of 5 stars
    ·
    958 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    SQL for Data Science Capstone Project

    Skills you'll gain: Presentations, SQL, Descriptive Statistics, Data Storytelling, Data Analysis, Peer Review, Exploratory Data Analysis, Statistical Analysis, Data Modeling, Performance Metric, Business Analytics, Text Mining, Data Science, Target Audience, Data Manipulation, Proposal Development

    4.2
    Rating, 4.2 out of 5 stars
    ·
    253 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    P

    Pontificia Universidad Católica de Chile

    Introducción a los modelos de demanda de transporte

    Skills you'll gain: Data Collection, Transportation Operations, Surveys, Quantitative Research, Mathematical Modeling, Predictive Modeling, Statistical Methods, Regression Analysis, Model Evaluation, Logistic Regression, Spatial Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    462 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    Indian Institute of Technology Guwahati

    Foundations and Advanced Practices in UX Design

    Skills you'll gain: User Research, UI/UX Research, User Experience, Competitive Analysis, User Experience Design, Information Architecture, Interaction Design, User Flows, Persona (User Experience), Qualitative Research, User Centered Design, User Interface (UI) Design, Wireframing, Human Computer Interaction, Usability, User Interface (UI), Usability Testing, Conceptual Design, Research Methodologies, Focus Group

    4.2
    Rating, 4.2 out of 5 stars
    ·
    11 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    T

    The Hong Kong University of Science and Technology

    Chinese Politics Part 1 – China and Political Science

    Skills you'll gain: Political Sciences, Public Policies, Policy Analysis, Social Sciences, International Relations, Socioeconomics, Economics, Economic Development, Governance, Culture

    4.8
    Rating, 4.8 out of 5 stars
    ·
    354 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Geneva

    Chemical Biology

    Skills you'll gain: Biochemistry, Biochemical Assays, Fluoroscopy, Molecular Biology, Cell Biology, Chemistry, Biotechnology, Laboratory Research, Scientific Visualization, Biology, Specimen Labeling

    4.6
    Rating, 4.6 out of 5 stars
    ·
    164 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    W

    Wesleyan University

    Creative Writing: The Craft of Setting and Description

    Skills you'll gain: Storytelling, Writing, Writing and Editing, Content Creation, Creativity

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.4K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Animals and Society

    Skills you'll gain: Social Studies, Social Sciences, Sociology, Anthropology, Culture, Laboratory Research, Behavioral Health, Healthcare Ethics, Research, Media and Communications, Empathy & Emotional Intelligence, Ethical Standards And Conduct, Health Care, Cultural Diversity, Mental and Behavioral Health, Food and Beverage, Rehabilitation, Biology, Nutrition and Diet, Sports Medicine

    4.7
    Rating, 4.7 out of 5 stars
    ·
    208 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Statistical Modeling for Data Science Applications

    Skills you'll gain: Statistical Inference, Statistical Modeling, Statistical Hypothesis Testing, Regression Analysis, R Programming, Data Ethics, Research Design, Statistical Methods, Data Science, Data Analysis, Statistical Analysis, Data Modeling, Predictive Modeling, Mathematical Modeling, Probability & Statistics, Quantitative Research, Machine Learning, Model Evaluation, Logistic Regression, Feature Engineering

    Build toward a degree

    4.2
    Rating, 4.2 out of 5 stars
    ·
    54 reviews

    Intermediate · Specialization · 3 - 6 Months

1…959697…338

In summary, here are 10 of our most popular market research courses

  • Managing Machine Learning Projects: Duke University
  • Introducción a la estrategia: Universidad Nacional Autónoma de México
  • Creative Designing in Power BI : Microsoft
  • Electrodynamics: Korea Advanced Institute of Science and Technology(KAIST)
  • SQL for Data Science Capstone Project: University of California, Davis
  • Introducción a los modelos de demanda de transporte: Pontificia Universidad Católica de Chile
  • Foundations and Advanced Practices in UX Design: Indian Institute of Technology Guwahati
  • Chinese Politics Part 1 – China and Political Science: The Hong Kong University of Science and Technology
  • Chemical Biology: University of Geneva
  • Creative Writing: The Craft of Setting and Description: Wesleyan University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok