Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of California, Davis
Skills you'll gain: Spatial Analysis, ArcGIS, Geographic Information Systems, Data Quality, Data Mapping, Data Modeling, Vector Databases, Data Management, Data Storage, Data Sharing, Data Manipulation, Relational Databases, Data Import/Export, Query Languages, Analytics
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: AWS Kinesis, Data Engineering, Amazon Redshift, Apache Kafka, Cloud Computing Architecture, Data Lakes, Real Time Data, Amazon Elastic Compute Cloud, Data Management, Apache Hive, Data Visualization Software, Cloud Storage, Amazon S3, Data Integration, Data Architecture, Data Migration, Performance Tuning, Serverless Computing, Database Architecture and Administration, AWS Identity and Access Management (IAM)
Intermediate · Specialization · 3 - 6 Months

Google Cloud
Skills you'll gain: Google Gemini, Authorization (Computing), AI Workflows, Application Deployment, Google Cloud Platform, Enterprise Security, Data Security, Large Language Modeling, Cloud Security, Data Integration, Business Analytics
Beginner · Course · 1 - 3 Months

University of Pennsylvania
Skills you'll gain: Supply And Demand, Economics, Market Dynamics, Market Analysis, Resource Allocation, Policy Analysis, Tax, Consumer Behaviour, Cost Benefit Analysis, Decision Making
Mixed · Course · 1 - 3 Months

University of California, Davis
Skills you'll gain: Surveys, Statistical Hypothesis Testing, Quantitative Research, Statistical Analysis, Marketing Analytics, Market Research, Data Analysis, Marketing, Target Market, Market Analysis, Regression Analysis, Sample Size Determination, Quality Control
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Email Marketing, Paid media, Order Fulfillment, Media Planning, Social Media Campaigns, Social Media, Google Ads, Social Media Marketing, Social Media Strategy, Performance Measurement, Customer Acquisition Management, Brand Loyalty, Search Engine Marketing, Content Creation, E-Commerce, Target Audience, Customer Relationship Management, Customer Retention, Marketing Analytics, Campaign Management
Beginner · Professional Certificate · 3 - 6 Months
Skills you'll gain: Data Preprocessing, Data Pipelines, Java, Data Processing, Feature Engineering, Data Cleansing, Data Quality, Data Transformation, Data Validation, Data Access, Continuous Monitoring, Unit Testing, Object Oriented Programming (OOP)
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Model Deployment, MLOps (Machine Learning Operations), Model Evaluation, Machine Learning Software, Workflow Management, Predictive Modeling, Business Process, Governance Risk Management and Compliance, Continuous Monitoring, SAS (Software), Text Mining, R Programming, Scheduling
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Patient Communication, Medical Office Procedures, Business Correspondence, Internal Communications, Business Writing, Strategic Communication, Writing, Patient Safety, Business Communication, Communication, Professionalism, Organizational Skills, Prioritization
Beginner · Course · 1 - 4 Weeks

Macquarie University
Skills you'll gain: Governance, Management Accounting, Budgeting, Marketing Analytics, Capital Budgeting, Financial Modeling, Financial Data, Systems Thinking, Accounting, Data Storytelling, Financial Management, Customer Insights, Dashboard, Business Ethics, Marketing Effectiveness, Corporate Finance, Digital Marketing, Business Valuation, Financial Analysis, Data Visualization
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Account Strategy, Account Management, Marketing Analytics, Return On Investment, Sales Management, Sales Strategy, Risk Management, Loyalty Programs, Customer Advocacy, Sales, Digital Transformation, Business Risk Management, Business Metrics, Business Transformation, Innovation, Telecommuting, Virtual Teams, Customer Relationship Building
Intermediate · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Stakeholder Analysis, Global Marketing, Sustainable Business, Virtual Teams, Diversity Marketing, Business Ethics, Corporate Sustainability, Cultural Sensitivity, Cultural Diversity, Environmental Social And Corporate Governance (ESG), Workplace inclusivity, Intercultural Competence, Consumer Behaviour, Branding, Decision Making, Market Analysis, Diversity Awareness, Cultural Responsiveness, Sustainable Development, Culture
Build toward a degree
Beginner · Specialization · 3 - 6 Months