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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


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    Alex Genadinik

    AI For Business

    Skills you'll gain: Prompt Engineering, Overcoming Objections, Closing (Sales), Rapport Building, Business Ethics, Prompt Patterns, B2B Sales, Data Ethics, Multimodal Prompts, Price Negotiation, Vibe coding, Negotiation, ChatGPT, AI Personalization, Generative AI Agents, Content Performance Analysis, Video Production, Artificial Intelligence, Generative AI, Content Creation

    Beginner · Specialization · 3 - 6 Months

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    EDUCBA

    AI for Business Ethics & Financial Strategy Mastery

    Skills you'll gain: Data Ethics, Financial Modeling, Responsible AI, AI Security, Financial Forecasting, Financial Statements, Depreciation, Business Ethics, Balance Sheet, Regulatory Compliance, Capital Budgeting, Artificial Intelligence, Strategic Decision-Making, Data Management, Information Privacy, Financial Analysis, Excel Formulas, Finance, Business Strategy, Business

    Beginner · Specialization · 3 - 6 Months

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    Microsoft

    Machine Learning and AI Applications in Healthcare

    Skills you'll gain: MLOps (Machine Learning Operations), Model Deployment, Responsible AI, Power BI, Microsoft Azure, Image Analysis, Data Visualization Software, Machine Learning, Medical Imaging, Predictive Analytics, Azure Synapse Analytics, Model Evaluation, Health Informatics, Artificial Intelligence, Applied Machine Learning, Data Preprocessing, Computer Vision, Feature Engineering

    Intermediate · Course · 1 - 4 Weeks

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    Coursera

    Analyze & Create AI-Driven Content Citations

    Skills you'll gain: Content Performance Analysis, Keyword Research, Content Creation, Search Engine Optimization, Content Management, Content Strategy, Scheduling, Generative AI, Report Writing

    Beginner · Course · 1 - 4 Weeks

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    Microsoft

    Unlock Business Insights with Microsoft Excel and Power BI

    Skills you'll gain: Excel Formulas, Data Storytelling, Microsoft Excel, Dashboard, Pivot Tables And Charts, Power BI, Data-Driven Decision-Making, Microsoft Copilot, Spreadsheet Software, Data Literacy, Data Presentation, Data Visualization Software, Generative AI, Data Visualization, Data Analysis, Business Intelligence, Data Processing, Data Collection, Interactive Data Visualization, Business Metrics

    4.5
    Rating, 4.5 out of 5 stars
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    745 reviews

    Beginner · Specialization · 3 - 6 Months

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    EDUCBA

    Implement Strategic Plans: Analyze, Execute & Optimize

    Skills you'll gain: Organizational Effectiveness, Strategic Decision-Making, Operations Management

    Beginner · Course · 1 - 4 Weeks

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    IE Business School

    Globalization, Economic Growth and Stability

    Skills you'll gain: Financial Policy, International Finance, Public Policies, Economics, Economic Development, Economics, Policy, and Social Studies, Business Economics, Market Opportunities, International Relations, Tax, Global Marketing, Financial Trading, Policy Analysis, Socioeconomics, Demography, Business Risk Management, Crisis Management, Fiscal Management, World History, Supply And Demand

    4.8
    Rating, 4.8 out of 5 stars
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    1.4K reviews

    Intermediate · Specialization · 3 - 6 Months

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    Google

    Speed Up Data Analysis and Presentation Building

    Skills you'll gain: Data Visualization, Data Presentation, Responsible AI, Data Storytelling, Prompt Engineering, Data Analysis, AI Enablement, Oral Expression

    4.8
    Rating, 4.8 out of 5 stars
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    793 reviews

    Beginner · Course · 1 - 4 Weeks

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    Packt

    Data Engineering on AWS - The Complete Training

    Skills you'll gain: AWS Kinesis, Data Engineering, Amazon Redshift, Apache Kafka, Cloud Computing Architecture, Data Lakes, Real Time Data, Amazon Elastic Compute Cloud, Data Management, Apache Hive, Data Visualization Software, Cloud Storage, Amazon S3, Data Integration, Data Architecture, Data Migration, Performance Tuning, Serverless Computing, Database Architecture and Administration, AWS Identity and Access Management (IAM)

    Intermediate · Specialization · 3 - 6 Months

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    Coursera

    Evaluate and Reproduce Data Findings Fast

    Skills you'll gain: Sample Size Determination, Data Strategy, Analytical Skills, Data-Driven Decision-Making, Data Analysis, Analytics, Jupyter, Data Science, Statistical Analysis, Data Collection, Data Mining, Data Management, MLOps (Machine Learning Operations), Research and Design, Version Control, Software Documentation

    Intermediate · Course · 1 - 4 Weeks

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    Duke University

    Managing Big Data with MySQL

    Skills you'll gain: Database Design, MySQL, Relational Databases, SQL, Data Modeling, Databases, Business Intelligence, Big Data, Business Analysis, Data Analysis

    4.7
    Rating, 4.7 out of 5 stars
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    4.1K reviews

    Mixed · Course · 1 - 3 Months

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    AI CERTs

    AI for Executives & Strategy

    Skills you'll gain: Responsible AI, AI Enablement, Business Strategy, Leadership, Organizational Strategy, Business Transformation, Project Management Software, Strategic Decision-Making, Artificial Intelligence, Business Ethics, Governance, Data-Driven Decision-Making, Workforce Planning

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • AI For Business: Alex Genadinik
  • AI for Business Ethics & Financial Strategy Mastery: EDUCBA
  • Machine Learning and AI Applications in Healthcare: Microsoft
  • Analyze & Create AI-Driven Content Citations: Coursera
  • Unlock Business Insights with Microsoft Excel and Power BI: Microsoft
  • Implement Strategic Plans: Analyze, Execute & Optimize: EDUCBA
  • Globalization, Economic Growth and Stability: IE Business School
  • Speed Up Data Analysis and Presentation Building: Google
  • Data Engineering on AWS - The Complete Training: Packt
  • Evaluate and Reproduce Data Findings Fast: Coursera

Skills you can learn in Marketing

Market (economics) (28)
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Marketing Analytics (11)
Plan (11)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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