Social Media Strategy

Social Media Strategy is the process of developing a tailored approach to manage and optimize online interactions to gain a competitive edge. Coursera's Social Media Strategy catalogue teaches you how to effectively leverage various social media platforms for brand promotion, customer engagement, content creation and distribution. You'll learn critical elements such as audience identification, goal setting, and performance measurement. Additionally, you'll gain insights into the role of SEO in social media, the dynamics of viral marketing, and the ethics of online community management. This knowledge equips you to effectively design, implement and monitor a successful social media strategy, shaping your brand's online presence and influence.
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Results for "social media strategy"

  • Status: Free Trial

    Adobe

    Skills you'll gain: Social Media Content, Social Media, Content Creation, Social Media Strategy, Social Media Marketing, Content Performance Analysis, Social Media Management, Social Media Campaigns, Intellectual Property, Target Audience, Adobe Creative Cloud, Web Content, Marketing Materials, Instagram, Drive Engagement, Customer Engagement, Content Strategy, Ethical Standards And Conduct, Content Management, Branding

    4.7
    Rating, 4.7 out of 5 stars
    246 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Status: AI skills

    Meta

    Skills you'll gain: Paid media, Social Media Management, Social Media, Social Media Marketing, Target Audience, Marketing Analytics, Content Creation, Social Media Strategy, Social Media Campaigns, Instagram, Persona Development, Advertising Campaigns, Marketing Effectiveness, Advertising, Marketing Budgets, Smart Goals, Campaign Management, Key Performance Indicators (KPIs), Digital Marketing, Brand Management

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    22K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: New
    Status: Preview

    University of California, Davis

    Skills you'll gain: Social Media Content, Social Media, Social Media Strategy, Social Media Campaigns, Social Media Marketing, Campaign Management, Marketing Planning, Content Performance Analysis, Advertising Campaigns, Social Media Management, Content Creation, AI Personalization, Digital Media Strategy, Prompt Engineering, Digital Content, Marketing Strategies, Content Strategy, Generative AI, Persona Development, Data Analysis

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial

    Starweaver

    Skills you'll gain: Social Media Marketing, Social Media, Digital Media Strategy, Content Creation, Search Engine Optimization, Social Media Strategy, Content Marketing, Guest Relations, Hospitality, Web Analytics and SEO, Digital Marketing, Instagram, Return On Investment, Customer Engagement

    3.8
    Rating, 3.8 out of 5 stars
    22 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial

    Meta

    Skills you'll gain: Social Media Management, Content Creation, Instagram, Social Media Marketing, Social Media Strategy, Facebook, Generative AI Agents, Content Marketing, Content Performance Analysis, Branding, Content Management, Customer Engagement

    4.8
    Rating, 4.8 out of 5 stars
    5.8K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    Digital Marketing Institute

    Skills you'll gain: Social Media Marketing, Social Media, Social Media Strategy, Social Media Management, Social Media Campaigns, Instagram, Content Performance Analysis, Digital Advertising, Facebook, Digital Marketing, Paid media, Content Creation, Content Strategy, Customer Engagement, Target Audience

    4.4
    Rating, 4.4 out of 5 stars
    101 reviews

    Beginner · Course · 1 - 4 Weeks

What brings you to Coursera today?

  • Status: Free Trial

    Meta

    Skills you'll gain: Social Media Marketing, Target Audience, Social Media Strategy, Social Media, Persona Development, Smart Goals, Key Performance Indicators (KPIs), Social Media Management, Digital Media Strategy, Marketing, Marketing Strategies, Facebook, Marketing Channel, Instagram, Digital Marketing

    4.8
    Rating, 4.8 out of 5 stars
    15K reviews

    Beginner · Course · 1 - 3 Months

  • Coursera Project Network

    Skills you'll gain: Instagram, Social Media, Social Media Marketing, Social Media Strategy, Content Creation, Scheduling, Branding

    4
    Rating, 4 out of 5 stars
    359 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    Status: Preview

    Coursera

    Skills you'll gain: Instagram, Content Performance Analysis, Social Media Management, Social Media, Social Media Marketing, Brand Marketing, Social Media Strategy, Content Strategy, Customer Engagement, Marketing Analytics, Content Creation, Performance Metric, Analytics

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    Northwestern University

    Skills you'll gain: Marketing Budgets, Blogs, Social Media Marketing, Integrated Marketing Communications, Social Media, Peer Review, Key Performance Indicators (KPIs), Social Media Strategy, Real Time Data, Marketing Effectiveness, Content Marketing, Strategic Marketing, Marketing Strategies, Social Media Content, Marketing, Target Audience, Digital Transformation, Analytics, Digital Marketing, ChatGPT

    4.6
    Rating, 4.6 out of 5 stars
    5.5K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    Status: Free Trial

    EDUCBA

    Skills you'll gain: Campaign Management, Social Media, Content Performance Analysis, Digital Marketing, Social Media Marketing, Digital Media Strategy, Case Studies, Marketing Strategies, Strategic Marketing, Social Media Strategy, Marketing, Marketing Strategy and Techniques, Competitive Analysis, Global Marketing, Facebook, LinkedIn, Business Strategy

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial

    University of Colorado Boulder

    Skills you'll gain: Google Ads, Digital Advertising, Online Advertising, Advertising, Contextual Advertising, Pay Per Click Advertising, Advertising Campaigns, Paid media, Social Media, Search Engine Marketing, Marketing, Keyword Research, Search Engine Optimization, Social Media Marketing, Digital Marketing, Social Media Strategy, Data Ethics, Web Analytics and SEO, Media Planning, Web Analytics

    4.6
    Rating, 4.6 out of 5 stars
    814 reviews

    Beginner · Specialization · 3 - 6 Months

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  • Social Media Strategist / Specialist

    This role has a $53,120 median salary ¹.

    Social Media Strategist / Specialist

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    A Social Media Strategist develops and executes campaigns to boost brand awareness and engagement while analyzing metrics and optimizing content.

    This role has a $53,120 median salary ¹.

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  • Content Creator

    This role has a $53,900 median salary ¹.

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    A Content Creator produces a variety of content formats for digital platforms, including articles, videos, and social media posts.

    This role has a $53,900 median salary ¹.

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Leading partners

  • Tecnológico de Monterrey
  • Northwestern University
  • University of Colorado Boulder
  • Meta
  • Real Madrid Graduate School Universidad Europea
  • Digital Marketing Institute
  • Skillshare
  • University of California, Irvine