In this course, learners will develop the ability to use AI as a strategic partner in product discovery and planning. They will learn how to apply AI to understand customers, analyze markets, and inform product strategy, turning large volumes of data into clear insights that support better decisions.
AI for Product Discovery & Strategy
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AI for Product Discovery & Strategy
This course is part of Agile for the Modern Product Manager Specialization
Instructor: Scrum Alliance
Included with
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
3 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Use AI to uncover customer insights and market opportunities that inform product direction.
Apply AI to support strategic planning, prioritization, and long-term product decisions.
Develop a clearer product vision by connecting data, customer needs, and business goals.
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
January 2026
Assessments
4 assignments
Taught in English
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This course is part of the Agile for the Modern Product Manager Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 4 modules in this course
Welcome to AI for Product Discovery and Strategy! This course will equip you to harness artificial intelligence to uncover hidden opportunities and shape the future of your products. Through practical techniques and real-world applications, you'll learn to transform data into insights, turning ideas into impactful, strategic innovations. In this module, you'll begin by using generative AI to understand your target audience. Product owners or managers are responsible for developing your product strategy, market analysis, and competitor research to create a data-driven product vision. In the past, these tasks required a lot of manual work. Many teams relied on their intuition and gut feelings instead of an objective analysis of the data. AI helps you drive data-driven prioritization by quickly analyzing all available data to uncover the insights needed to make informed decisions. Let’s see how.
What's included
6 readings
Artificial intelligence (AI) is revolutionizing the way teams exercise creativity, analyze data, and anticipate the future. In this module, you'll discover how to leverage AI's power to supercharge your brainstorming sessions, gain data-driven insights into your projects, and proactively adapt to long-term industry trends. Join us as we explore the exciting intersection of AI and scrum, and learn how to harness this powerful technology to drive your projects— and your career—forward!
What's included
5 readings2 assignments4 discussion prompts
You've leveraged AI to examine product discovery and market research, segmenting your customers to craft an effective product vision. You then focused on brainstorming and scenario modeling to help supercharge your data analysis. Now unleash the power of GenAI to anticipate customer needs and stay ahead of the curve. In this module, we'll explore how you can use GenAI-powered tools and prompt engineering techniques to transform the way you understand your customers and predict market trends.
What's included
4 readings1 assignment
What's included
1 assignment
Earn a career certificate
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Instructor
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Scrum Alliance
Scrum Alliance
Scrum Alliance
Scrum Alliance
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Frequently asked questions
Not at all. This course is designed to meet you where you are and focuses on practical ways to use AI without requiring technical or coding knowledge.
This course is a great fit for anyone involved in shaping product direction who wants to make stronger, more informed decisions using AI as a support tool.
You'll learn how to use AI to better understand customers, explore opportunities, and make strategic choices that guide product direction with greater confidence.
More questions
Financial aid available,