The instructor talks non-stop. No break between sentences. The lecture itself is complicated and hard to digest so fast lecturing makes it worse.

The tutor is reading too fast and he make it seems like he is reading not explaining but great info is provided

Harder to follow than the others. Could be another week so the lecturer doesn't fly through the material.

the instructor are not qualified to deliver the information well, i got many points dropped out.

It would be beneficial to have the exemplar example and answer then let you try to do it.

Some of the content is hard to follow

There is a lot of fluff in these

Needs quite a few updates.

Thanks!

the course teacher has avery slow and difficult way to explain the subjects

The course feels disjointed and outdated, with unnecessary terminology and redundant content, indicating a lack of quality control before release. It should be positioned earlier in the program, as discussing ROI/ROAS in depth earlier would make more sense. Engagement & Delivery The presenter's style is unengaging, making the course feel more like a presentation than an interactive learning experience. Explanations of Google Analytics and Google Ads are superficial and add confusion rather than clarity. Quizzes are poorly worded, and I even encountered broken quiz links. The course lacks real-world examples, though I acknowledge the challenges of using demo accounts and live results. Overall, the course does not meet the expected quality standards and could benefit from a thorough revision.

Unavailable dashboard data to follow along. Throwing basic theories and terms without much coherence in relation to the bigger topic of this course. Trying to cover too much in a short amount of time, might as well link us onboarding tutorials on YouTube. Other courses exceeded expectations though. Glad to be done and excited to continue on the journey.

la parte principal de: hacer ejercicios en google analytics no se pudo realizar ni comprobar ya que las fechas señaladas en los ejercicios no tenían data en el DEMO. No hay respuestaa rápida al reportar ese problema.

These modules are too granular, technical, and difficult for a beginner-level course. It is a firehose of way more info than an entry-level digital marketer needs to know.

I found it a bit chaotic and technical. Much knowledge is taken for granted and it's hard to follow the instructor (also because of the tone of voice).

I think this course seemed fairly advanced. The activities were too long and detailed for a beginning course.

Outdated content - would not recommend.

Assess for Success: Marketing Analytics and Measurement is an excellent course for anyone looking to delve into the world of digital marketing and data analysis. This Google-certified course provides a solid foundation in understanding key metrics, analyzing campaign performance, and making data-driven decisions. Key Strengths: Practical Approach: The course offers a hands-on approach with real-world examples and exercises, making it easy to apply the concepts to real-world scenarios. Clear Explanations: The instructors effectively break down complex topics into easily understandable concepts, ensuring that learners of all backgrounds can grasp the material. Focus on Key Metrics: The course emphasizes the importance of tracking relevant metrics and KPIs to measure campaign success. Leveraging Google Analytics: You'll learn how to use Google Analytics to extract valuable insights from website traffic data. A/B Testing: You'll gain knowledge of A/B testing and its role in optimizing marketing campaigns. Areas for Improvement: Deeper Dive into Advanced Analytics: While the course provides a strong foundation, it could benefit from delving deeper into advanced analytics techniques such as predictive modeling and machine learning. More Hands-On Projects: Additional hands-on projects could further enhance the learning experience and solidify practical skills. Overall, Assess for Success: Marketing Analytics and Measurement is a highly recommended course for anyone seeking to improve their digital marketing skills. By completing this course, you'll be well-equipped to measure, analyze, and optimize your marketing campaigns.

“Assess for Success” is a practical guide to understanding and applying marketing analytics to measure campaign performance and drive data-driven decisions. The book covers essential topics such as key performance indicators (KPIs), customer insights, attribution models, and data visualization techniques. It provides clear explanations of how to track, interpret, and optimize marketing efforts using real-world examples. While the book is well-structured for beginners and marketers looking to improve their analytical skills, advanced professionals may find some concepts too basic. Additionally, as marketing tools and data privacy regulations evolve, some sections may require updates. Overall, it’s a valuable resource for those seeking to enhance their marketing strategy through effective measurement and analytics.

I consider this the most complex course but also one of the most useful. Some instruments learned are a little bit hard to use for beginners such as working with spreadsheets pivot table. As i am interested in marketing strategy i have really enjoyed learning about performance metrics and concepts such as LTM or ROAS or CAC and the relationship between them that answer business questions and guide decisions. I would have liked more about how to calculate CAC. Nice course . Thank you for this model of professionalism!

Excellent course. All the courses have been good so far. Some are just a bit better than others. Of course, I want to finish the program. I consider this the start as there are a lot of the details in the material and links that contribute to being an effective marketer. You can have the best product in the world, but unless people know about it, it will sit on the shelf, unsold. It is a loss to the consumer, the people who work on making it, and the investors that have staked their money on it.

Good morning, teachers. How was your night? I hope as you are doing well this morning, thanks to God. I am a citizen of Ukraine. I had medical business in the city of Truskavets in the Lviv Oblast of Ukraine. Likewise, I have a medical license in Ukraine. I have some experience with war. Now I want to get a career as a marketer and bookkeeper in the USA. I learned a lot from your course. I appreciate you, and I am very grateful for the knowledge that you give to people.

Marketing analytics and measurement are essential for assessing the effectiveness of strategies and ensuring that marketing efforts align with business goals. By collecting and analyzing data, defining key performance indicators (KPIs), and utilizing various tools and techniques, marketers can make informed decisions that drive success. The ability to measure and adapt continually is key to staying competitive in an ever-evolving marketing landscape.

This has been an interesting course, well-presented, containing a lot of valuable information. Important to me was the opportunity to practice the digital marketing manager lessons theory via the well-crafted activity scenarios. By doing so, apart from working with Google Analytics and Google Ads, I also re-familiarized myself with Google Sheets respectively MS Excel regarding calculations, creating pivot charts etc.

This course offers an excellent, hands-on introduction to performance-based marketing, teaching how to set clear goals and use tools like Google Analytics and Google Ads to measure and optimize campaign success. I especially appreciated the focus on A/B testing, ROI/ROAS calculations, and how to communicate insights effectively to stakeholders—essential skills for any data-driven marketer.