• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online DegreeExplore Bachelor’s & Master’s degrees
  • MasterTrack™Earn credit towards a Master’s degree
  • University CertificatesAdvance your career with graduate-level learning
Careers
  • Log In
  • Join for Free
    Coursera
    Chevron Left
    Back to Attract and Engage Customers with Digital Marketing

    Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

    Filled StarFilled StarFilled StarFilled StarFilled Star
    4.8
    stars
    6,954 ratings

    About the Course

    Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate.
    In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and
    engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers
    through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword
    research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tacti...
    ...

    Top reviews

    CC

    Jan 23, 2024

    Filled StarFilled StarFilled StarFilled StarFilled Star

    Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

    SA

    Feb 3, 2024

    Filled StarFilled StarFilled StarFilled StarFilled Star

    Thanks to God!! It was my dream that i achieved today. Thank you Coursera and all of my mentor who give the best effort to learn me. I'm so proud and emotional today. Once again thanks Coursera team.

    Filter by:

    1276 - 1300 of 1,437 Reviews for Attract and Engage Customers with Digital Marketing

    Filled StarFilled StarFilled StarFilled StarStar

    By Sai B

    •

    Dec 6, 2024

    The best way to kick-start a digital marketing career is by mastering the basics, gaining hands-on experience, and staying updated with industry trends

    Filled StarFilled StarFilled StarFilled StarStar

    By Jessica V

    •

    Sep 17, 2023

    This part of the course opened my eyes to the SEO and SEM and how ads are created. There is more to ads than I ever thought. I enjoyed this course.

    Filled StarFilled StarFilled StarFilled StarStar

    By Auna B

    •

    Apr 1, 2025

    Would like a little more clear instructions about display ads. I don't understand it (Or why you would need 5 headlines) Otherwise good course!

    Filled StarFilled StarFilled StarFilled StarStar

    By javeria k

    •

    Oct 11, 2022

    im a bachelors in fashion designing and never thought i will do a course in digital marketing, coursera courses are really easy to complete.

    Filled StarFilled StarFilled StarFilled StarStar

    By Ruth I

    •

    Feb 13, 2023

    Coach AK was a bit too fast for my undertanding and it required me to replay multiple times and try my assignments till I got a pass score.

    Filled StarFilled StarFilled StarFilled StarStar

    By Iyabode O

    •

    Oct 7, 2023

    It is a lot to take in as a beginner but it's highly informative as it contains the necessary details to soar in digital marketing.

    Filled StarFilled StarFilled StarFilled StarStar

    By Mukesh K

    •

    Oct 26, 2022

    Good course for the fundamental study and understanding on the SEO, SEM and Googel Ads. Practical part on the subject was missing.

    Filled StarFilled StarFilled StarFilled StarStar

    By jeanmagot

    •

    Jun 28, 2022

    Very informative although the topic needs a lot of practical trainning with the platforms, specially the SEM / Google Ads segment.

    Filled StarFilled StarFilled StarFilled StarStar

    By Cole B

    •

    Oct 7, 2022

    It was great! I wish there was more application interspersed but the information that was provided was excellent! Great course!

    Filled StarFilled StarFilled StarFilled StarStar

    By Jordan S

    •

    Apr 29, 2025

    Overall, very engaging. I think some of the way the prompts are worded can be very misleading because it falls onto semantics.

    Filled StarFilled StarFilled StarFilled StarStar

    By Klynn G

    •

    Nov 11, 2023

    As much as I love to give it a 5 rating, I am a little bit bitter about how I performed during the activities. It humbled me.

    Filled StarFilled StarFilled StarFilled StarStar

    By Katleho M

    •

    Feb 27, 2023

    The content is great, however more guided projects could really help especially when dealing with the more technical content.

    Filled StarFilled StarFilled StarFilled StarStar

    By Facundo E N

    •

    Sep 18, 2024

    Buen curso dinámico y comprensible, me ayudo mucho a expandir mis conocimientos y motiva a elegirla como carrera profesional

    Filled StarFilled StarFilled StarFilled StarStar

    By Adeyemo A

    •

    Aug 27, 2023

    The Course content is very loaded, straight to the points, brief and clearly spelt out with real fascinating life examples

    Filled StarFilled StarFilled StarFilled StarStar

    By Cristina D

    •

    Sep 25, 2022

    The course is ok ,needs more technical approach .This just provided foundation,Should me more technical with google ads

    Filled StarFilled StarFilled StarFilled StarStar

    By Johanna A

    •

    Mar 3, 2023

    Really good, but would be nice if we could have a test version of Google ads to try the real platform with test data.

    Filled StarFilled StarFilled StarFilled StarStar

    By Miguel R

    •

    Oct 25, 2024

    Aprendí nuevas cosas, eso me encanta, pero siento que repiten algunos conceptos o definiciones de cursos anteriores.

    Filled StarFilled StarFilled StarFilled StarStar

    By Eno-Obong U

    •

    May 22, 2023

    This course has taught me a lot concerning Seach Engine Optimization. I will gladly recommend this course to anyone.

    Filled StarFilled StarFilled StarFilled StarStar

    By Elven H

    •

    Jan 14, 2025

    Brilliant course, so informative! I do think that sometimes it can be a bit of an overload of information though.

    Filled StarFilled StarFilled StarFilled StarStar

    By Vania B

    •

    Aug 17, 2022

    Much more engaging than the previous two courses. I liked that there were more activities, especially in Week 4.

    Filled StarFilled StarFilled StarFilled StarStar

    By Shady A

    •

    Oct 14, 2024

    Very good Course , the instructor is very enthusiasm , i wish it could be more practical work and life situation

    Filled StarFilled StarFilled StarFilled StarStar

    By Elijah G

    •

    Nov 19, 2024

    Speaker in the 1st course was more professional, better worked with the prompt and put accents in the material

    Filled StarFilled StarFilled StarFilled StarStar

    By Austin W

    •

    Jul 25, 2022

    This course was very technical. I like the instructor, however the topic seemed very tough to get through.

    Filled StarFilled StarFilled StarFilled StarStar

    By Dante a

    •

    Mar 17, 2025

    el coach ak, se ve que es una persona increible, ojala haya mas cursos donde el salga, enseña muy bien uwu

    Filled StarFilled StarFilled StarFilled StarStar

    By WERAVIT S

    •

    Feb 27, 2024

    its have a good information about the topic but do you have a dark theme? because when i study my eye hurt

    • Chevron Left
    • 1
    • ...
    • 48
    • 49
    • 50
    • 51
    • 52
    • 53
    • 54
    • 55
    • 56
    • 57
    • 58
    • Chevron Right

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog
    • Teaching Center

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok
    Coursera

    Welcome back

    ​
    Your password is hidden
    ​

    or

    New to Coursera?


    Having trouble logging in? Learner help center

    This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply.