Learner Reviews & Feedback for Brand and Product Management by IE Business School
About the Course
long-term value. Along this course, you will learn brand and product strategy key concepts such as product lifecycle, product demand
estimation, product and brand development and launching, product pipeline, competitors analysis, brand essence and identity, brand
architecture, brand equity, brand portfolio, customer experience journey, purchase funnel, key customer touchpoints and brand engagement.
By completing this course, you will be able to create an activity plan to bring your brand strategy to life - both externally towa...
Top reviews
MT
Oct 14, 2020
This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.
SR
Sep 7, 2018
A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.
476 - 500 of 568 Reviews for Brand and Product Management
By Fabio L
•Mar 6, 2016
Great course with solid content and concepts, i definitely recommend it.
I didn't gave a 5 star review only because i felt that more examples were needed on module 4.
By Abdulai A
•Aug 28, 2022
THe course was great, the content and delivery were on point. I believe the lessons I learned in the course will help me develop a strong brand for my new product.
By Suryasree R
•Aug 7, 2017
The course was quite insightful, however, I felt more case studies could have been shared. The concepts were well explained, but it was quite theoretical.
By Colin M
•Feb 10, 2018
This is a great course to learn some of the fundamentals of product and brand management (though the primary focus of the course seems to be on brand).
By VALENTINA V C
•Dec 4, 2016
VERY THEORETHICAL. NEED TO HAVE MORE IMAGES OR MAPS OTHERWISE CAN GET BORED WITH THE GUY SPEAKING.
GOOD LENGTH OF VIDEOS
GOOD REAL LIFE EXAMPLES
By Tahreem R
•Nov 22, 2016
I found this course very effective and helpful. Hope it will help others too in understanding Marketing approaches that are explained very well.
By Himanshu K S
•Jun 2, 2020
A good course, can easily relate to the real world scenario.Concepts are explained well and gives a clear picture about brand and products.
By Pore J
•Aug 3, 2016
Brand and Product Management is one of the most useful marketing courses provided by Coursera, and it gives me a better sense of marketing.
By onkar t
•May 20, 2017
The course is really helpful give you exposure of how to branding your product and then how to calculate the demand of your product etc.
By Abhiroop G
•Feb 8, 2024
Great job in explaining the fundamentals - some additional real world examples for all modules would be a well-appreciated addition!
By Helder R C V
•Feb 20, 2016
Very good material with more than enough detailing on the subject. Wish it could have more practical examples and exercises.
By Robert B C
•Oct 15, 2017
Course is quite good and useful....perhaps a few writing assignments s as part of the grading key? Very good lectures!
By José L L
•Mar 10, 2016
Overall, great course. The contents are meaningful and useful. IE's widely recognised expertise comes through all
By Valentina M F
•Aug 13, 2020
Interesting course. I really liked that there were assignments available in the beginning of the course.
By Pragya V
•Oct 15, 2020
I enjoyed the course. Only feedback is that the last 2 modules could be improved and delivered better.
By Adegboyega O T
•May 15, 2020
The Professor gave clear explanations with relatable examples.
The navigation on the site was also easy
By Marisol P
•Jan 28, 2022
Bueno, pero la voz del profesor era un poco lenta y me generaba cansancio después de un rato.
By D V K
•Jul 5, 2021
A wonderful course that is very well structured and paced. The modules are very informative.
By Nana K
•May 25, 2019
Superbe cours pour apprendre les bases du Marketing et notamment de la gestion des marques
By Mauro
•Aug 24, 2017
Good course for a general overview. Engaging tutor but it needs more visual in my opinion.
By Neehar K A
•Jun 15, 2022
Suitable course to understand the concept of brand and get a good overview of branding.
By Rene G
•Jan 24, 2017
Explicaciones muy concisas y temas relevantes con buenos ejemplos de la vida real
By Rishabh g
•Jul 14, 2020
Excellent Course. Great Quiz modules. Clarity in process with definite examples.
By VINODH K
•Oct 1, 2016
better accent clean verbal this is how every course should be slow and steady
By Sandeep K
•Sep 1, 2020
The Course was really insightful and and it has cleared my basics very well