It was incredibly useful and engaging at the same time. This MOOC helped to ponder upon the critical details which were often treated not so important in today's business world.

Prof. Nader is a very talented teacher who is capable of sharing his viewpoint about branding in a smooth flow which engages his students without experiencing a second of boredom

If you are confused by all those different terms of branding, and don't know how to manage the complications along the brand building process, this is an ideal course that help.

Great course - Will be taking a lot with me from what I have learned! Highly recommend it to anyone wanting to grow their business, start a business, and/or in brand management!

This course means a lot to me. It shows that without deep understanding of business purpose, employee and company could get lost in our behavior that represent brand at the end.

This course proved out to be quite valuable for me in respect of understanding the fundamentals of brand managemnet and how this is aligned to people and processes of business.

This course is an great foundation as learning for someone whose starting off as in Marketing, Brand fields. Prof Nader has an amazing way explaining concepts through. Kudos!!!

This is an excellent opportunity to learn this course as this includes the best embedded videos from the corporate sector which gives good examples for understanding the course.

Nader Tavassoli's approach to the course is excellent. He never lost my attention for a moment. The interviews were very instructive as well. Thank you for this rich experience!

The best course I've taken so far on Coursera. Very well-designed and thought-through. Inspirational with both theories and concrete examples. Lecturer also speaks very clearly.

Great course . I have obtained a lot skills in buold a strong brand you need to create awareness about the brand within your employees. The lectures lessons were clear.

Very clear and well explained, useful information that can be applied to real situations, hopefully, more advanced courses on this topic will be produced by Professor Tavassoli.

This course gives a clear insights for aligning Business, Brand and Behaviour. If you are a part of marketing team or want career in this field, you must go through this course.

Well mounted course and Nader is an exceptional professor and presenter. Very nice blending of research, theory, model and case studies that creates great impact on the learner.

Very well designed course and, may I say, "well delivered"!

Thank you Professor Nader Tavassoli, Thank you London Business School and University of London, Thank you Coursera!!

This course is very useful and the complete materials that given by the speaker is really guide me on how to understand the importantto aligning business, brand, and behaviour.

Thank you Prof Tavassoli and the team at London Business School, I really enjoyed this course and I have gained new important skills that will be extremely useful in my career.

This course was well constructed and easy to digest. I found the views expressed in this MOOC to be refreshing and innovative, challenging the traditional way we view branding.

I wanted to take a moment to express my appreciation for the Brand Management course you facilitated. The insights gained over the duration of the course have been invaluable.

I liked very much the course, the content was very interesent and the way of presenting it was very nice. I enjoyed a lot and think that Mr. Nader Tavassoliis a great lecturer

A truly wonderful course and so well presented. This will help with my company offering I am sure. Thank you for offering these invaluable courses to us. Enjoyed every minute.

Such a brilliant online short course! Super engaging and insightful. The tutor is so great at exmplaing the concepts and he uses great examples to help understand the topics.

I'd like to thank London Business School for the course and Prof. Nader Tavassoli for his efforts and great teaching.

The course was very interesting and educative.

Thank you!

Cognitive material is presented in a cognitive manner. A very cool and involved lecturer who brings many interesting cases. I also liked the creative assignments every week.

I'm immensely thankful to Coursera for providing us this platform to learn something more valuable and better in a real sense. Thanks a lot for providing practical support.