Learner Reviews & Feedback for Brand Management: Aligning Business, Brand and Behaviour by University of London
About the Course
promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your
own brands, as well as guest videos from leading branding professionals. The aim of the course is to change the conception of brands as
being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter"
along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an e...
Top reviews
SS
May 24, 2023
To be honest really i will miss the wonderful teacher. the way he took the class and explanation was outstanding. i recommend learners to take this course to have the clear idea of Brand Management.
SS
Oct 22, 2020
Professor Nader has been immensely helpful in bringing about a change in the way I viewed Brand Management. The course is well-framed with lots of good examples and interviews. A wonderful experience.
1051 - 1075 of 2,761 Reviews for Brand Management: Aligning Business, Brand and Behaviour
By rana z
•Dec 25, 2020
I'm very happy to the organization who provide me short course. Boundle of Thanks of the organization of Coursera
By Anna F R P
•Nov 4, 2020
This free course taught me a lot about brand management that I can readily apply in my work. Thank you very much.
By Hassaan A
•Sep 11, 2022
An exceptional course and learning material. It rounds up the world of brand and consumer experience marketing.
By Andrea F
•Jun 10, 2021
Me encantó el curso, muy claro y didáctico. El Profesor muy agradable y explicaba muy bien! Conceptos esenciales
By Gulshan P
•May 28, 2021
It is very good course.. Learn a lot for branding concept. I wil definetly use my knowledge in my organisation.
By Tiago M
•Mar 16, 2021
Great concepts that reframe your knowledge about brand management taught by a great professor in Nader Tavassoli
By J P k
•Nov 27, 2020
It was a wonderful roller-coaster ride, it was very thrilling. I learnt a lot from this course. Thanks for that!
By Masta B
•Apr 11, 2023
Provides a smart and experienced point of view of global brand on brand strategy. Gives clarity on the strategy
By Carolina Z
•Feb 20, 2021
Great Course. I really enjoyed every class! Thank you very much Mr. Nader, London Business School and Coursera!
By Maja M
•Dec 1, 2020
The best course so far, thank you professor! I already recommended it to many people, and they love it as well.
By Jorge F M G
•Apr 30, 2020
The professor, is really good, he knows the topic very well and of course he knows how to explained everything.
By Zdravko D
•Apr 12, 2020
Fast paced, focused and very informative course. Wish the Professor taught more such courses, he was excellent!
By AYUSH D
•Dec 18, 2019
I have come across really new insights which have helped me change my thinking process towards brand management
By Sheraz S
•Apr 14, 2019
Nader Sir Your example from the real world is just Awesome and make it easy to understand the concept of terms.
By Boyong Y
•Nov 30, 2018
Very easy to understand and mind-opening course on the essentials of brand management, I highly recommend this.
By Arunashis M
•May 5, 2023
Very important course for understanding Brand value, purpose etc. Useful course for learning Brand management.
By Prashant K C
•Sep 3, 2022
This course is a must for all business leaders especailly for those who are not working in marketing function.
By Kanupriya D
•Jul 2, 2021
I am so thankful for this course. Lots of great learnings which I am sure will help in my professional career.
By PRATIKSHA R
•Apr 20, 2021
I really like the concept of aligning especially the point that inside the organization should also be aligned
By Zinia S
•Nov 9, 2020
It's an awesome course. the professor is so wonderful. the topics were very interesting .I have learned a lot.
By Jaroslav G
•Aug 28, 2020
I think it was a great time spen. I gaine a lot of new information and also new point of view on the branding.
By Angeline C
•Jul 26, 2020
Excellent mooc with very detailed explanation and insightful interviews. Thank you very much for the teaching!
By Gabrielle
•Jul 11, 2020
Loved the instruction of this course. Very insightful and useful information on the topic of brand management.
By Fernando M E
•Jul 3, 2020
Great material! The teacher is also very good. I hope I can use the concepts I have learned in the near future
By Siddhant L
•Jun 19, 2020
Easy to understand and very much applicable. I really love how Nader Sir taught us through real life examples!