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    Back to Brand Management: Aligning Business, Brand and Behaviour

    Learner Reviews & Feedback for Brand Management: Aligning Business, Brand and Behaviour by University of London

    Filled StarFilled StarFilled StarFilled StarFilled Star
    4.9
    stars
    7,604 ratings

    About the Course

    Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a
    promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your
    own brands, as well as guest videos from leading branding professionals. The aim of the course is to change the conception of brands as
    being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter"
    along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an e...
    ...

    Top reviews

    SS

    Apr 19, 2020

    Filled StarFilled StarFilled StarFilled StarFilled Star

    Professor Nader has been immensely helpful in bringing about a change in the way i viewed Brand Management. The course is well framed with lots of good examples and interviews. A wonderful experience!

    SS

    May 24, 2023

    Filled StarFilled StarFilled StarFilled StarFilled Star

    To be honest really i will miss the wonderful teacher. the way he took the class and explanation was outstanding. i recommend learners to take this course to have the clear idea of Brand Management.

    Filter by:

    1276 - 1300 of 2,728 Reviews for Brand Management: Aligning Business, Brand and Behaviour

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    By Jaison J

    •

    May 23, 2021

    One of the best courses I have done. I absolutely loved it and recommend it.

    Thank you.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Kinir G

    •

    Apr 16, 2021

    It was a good learning experience. The course concept was apt and it was very helpful.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Claudia G

    •

    Feb 7, 2021

    It was great! Everything I learned in this course will helping me growth in my career.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Marcela M L F

    •

    Aug 26, 2020

    I loved the program content, excellent professor, and great examples while explaining!

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Sera A

    •

    Jul 10, 2020

    It was a great experience to learn about "brand management". It was really thoughtful.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Prachi g

    •

    Jul 6, 2020

    I really like this course and this course provides me a good knowledge about the brand

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Panos E

    •

    Dec 18, 2024

    Awesome course with very practical assignments and interviews from corporate leaders!

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Michael N

    •

    Aug 16, 2023

    great insight on business branding, it was quite a learning experience. thank you!...

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Man C

    •

    Jul 23, 2022

    Knowledgable and understandable course .... it wa sa great learning.... thanks Mentor

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By ömer ç

    •

    Mar 29, 2022

    The course was very nice. I would like to thank our valuable teacher for his efforts.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Adrian D

    •

    Dec 27, 2021

    Enjoyed the course very much. well presented and gained much insight. thank you Nader

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By hillary k

    •

    Nov 13, 2021

    Amazing lecture with very detailed and good examples. This is a course worth taking!!

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Bhargavi R

    •

    Jun 4, 2021

    this course improved my insight on how i view business. it gave me a new perspective

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Nazgol M

    •

    Apr 11, 2021

    the exceptional course which I strongly advice managers in any department to take it.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Jason H

    •

    Apr 2, 2021

    Branding well explained with the key concepts and tools to manage branding as a whole

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By fcastilloch

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    Mar 1, 2021

    This was a very interesting journey, the professor and the interviews were top-notch!

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Brie E

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    Jan 5, 2021

    One of the best brand courses I have taken! Fantastic for even experienced marketers.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Denise M

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    Nov 25, 2020

    a very well explained course really usefull also on this particular historical period

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Handi S M

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    Jul 4, 2020

    Very thoroughly and detailed course. I got a lot of new perspective from this course.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Simona L

    •

    Apr 28, 2020

    Very insightful and with many pragmatic examples that makes the brand topic tangible.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By abdulaziz a

    •

    May 15, 2023

    Useful in doing the quizzes and organizing it in a power point for future reference.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By marisol m

    •

    Jan 31, 2022

    Ha sido un curso fantastico donde he podido aprender las bases del brand management

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Elena G R

    •

    Mar 9, 2021

    Una materia muy interesante, una forma de explicar por parte del profesor excelente.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Valeria L H

    •

    Feb 11, 2021

    This course helped me to see marketing with a new perspective. I highly recommended.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Sachin L

    •

    Jan 21, 2021

    Very well explained & loved the way & concepts were delivered by Professor Nadir sir

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