Learner Reviews & Feedback for Brand Management: Aligning Business, Brand and Behaviour by University of London
About the Course
promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your
own brands, as well as guest videos from leading branding professionals. The aim of the course is to change the conception of brands as
being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter"
along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an e...
Top reviews
SS
Apr 19, 2020
Professor Nader has been immensely helpful in bringing about a change in the way i viewed Brand Management. The course is well framed with lots of good examples and interviews. A wonderful experience!
SS
May 24, 2023
To be honest really i will miss the wonderful teacher. the way he took the class and explanation was outstanding. i recommend learners to take this course to have the clear idea of Brand Management.
1901 - 1925 of 2,728 Reviews for Brand Management: Aligning Business, Brand and Behaviour
By Christine W
•Mar 9, 2021
Excellent professor, great learning!
By THANDILE K
•Sep 30, 2020
Greatest course on brand management.
By LUISA F O B
•Aug 20, 2020
I loved this course and the content!
By Anuj K
•Jul 2, 2020
One of the best MOOC on 'Marketing'.
By Sandali V
•May 29, 2020
Great MOOC by Prof. Nader Tavassoli!
By Tirthankar M
•May 25, 2020
Good insights from across industries
By Eduardo R
•May 23, 2020
Very educational and engaging course
By Pelin G
•Apr 25, 2020
amazing tutor and amazing programme!
By Anna L
•Jun 18, 2019
Great course! Every week is full on!
By ANUSHA S
•Nov 10, 2018
best course i have learn many more..
By Hanan S
•Jan 20, 2025
Highly Recommended for any marketer
By Sebastián A M V
•Oct 23, 2023
Fun and entertaining. Great course.
By Ayomidotun O
•Apr 3, 2023
Great course, I really learnt a lot
By Dipankar D
•Dec 9, 2022
Good course will recommended other.
By Mina F
•Mar 23, 2022
Great Course for marketing begginer
By Mily G
•May 20, 2021
I learned so much with this course.
By DAN Z
•May 10, 2021
Fantastic brand manage perspective！
By RAJATAVA M
•Apr 19, 2021
Great Course on Brand Management!!!
By Alexandra P P P
•Mar 30, 2021
Best First Course that I have taken
By Ricardo H G
•Jan 4, 2021
An excellent introductory course !!
By Aldrin P
•Nov 5, 2020
This is the best course on Coursera
By Sanya A
•Sep 28, 2020
A very well conceptualised course .
By Mohammad A H
•Jul 8, 2020
Excellent course. Well structured.
By PRAMITH C R
•Jul 4, 2020
Tje couse was amazing and wonderful
By Vishwajeet G
•Jun 2, 2020
It was a great learning experience.