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    Back to Brand Management: Aligning Business, Brand and Behaviour

    Learner Reviews & Feedback for Brand Management: Aligning Business, Brand and Behaviour by University of London

    Filled StarFilled StarFilled StarFilled StarFilled Star
    4.9
    stars
    7,604 ratings

    About the Course

    Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a
    promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your
    own brands, as well as guest videos from leading branding professionals. The aim of the course is to change the conception of brands as
    being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter"
    along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an e...
    ...

    Top reviews

    SS

    Apr 19, 2020

    Filled StarFilled StarFilled StarFilled StarFilled Star

    Professor Nader has been immensely helpful in bringing about a change in the way i viewed Brand Management. The course is well framed with lots of good examples and interviews. A wonderful experience!

    SS

    May 24, 2023

    Filled StarFilled StarFilled StarFilled StarFilled Star

    To be honest really i will miss the wonderful teacher. the way he took the class and explanation was outstanding. i recommend learners to take this course to have the clear idea of Brand Management.

    Filter by:

    1926 - 1950 of 2,728 Reviews for Brand Management: Aligning Business, Brand and Behaviour

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Abdullah S A

    •

    Mar 23, 2020

    Open eye course, highly recommended

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    By Raul N C G

    •

    Feb 15, 2020

    Excellent content and presentation!

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Ivanna S

    •

    Nov 19, 2024

    Great course, definitely recommend

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Matilde S

    •

    Jul 28, 2024

    Amazing course! Thank you so much!

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By faezeh d

    •

    Aug 29, 2022

    I have enjoyed during this course.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Patrícia C

    •

    Jan 4, 2022

    Good learning and great professor.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Vũ B H

    •

    Dec 19, 2021

    It is so good for beginner like me

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By ANVE M E

    •

    Nov 10, 2021

    This course was very useful for me

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By AFFONSO D

    •

    May 26, 2021

    Learned so much with that course!

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Vidushi A

    •

    Aug 17, 2020

    It was a great learning experience

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By James S

    •

    Jun 20, 2020

    Outstanding course!!!!!!!!!!!!!!!1

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Avinash P

    •

    Jun 8, 2020

    Excellent course. Very insightful.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Stefanie S

    •

    May 17, 2020

    Such a good and meaningful course!

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Emre S

    •

    May 16, 2020

    Great value for money and content!

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Arnold S M

    •

    Apr 21, 2020

    Got good insight from this course.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Jyot K

    •

    Oct 5, 2024

    Great leaning with great examples

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Irina F

    •

    Sep 12, 2022

    great course, thank you so much!

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By oloo o

    •

    Jun 18, 2022

    best insights on brand management

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Tanishka D

    •

    May 19, 2022

    amazing course!! Very insightful

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Bibi F

    •

    Aug 11, 2021

    highly recommend this course.....

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Joy P

    •

    Aug 9, 2021

    This course was very informative.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By YENI L S

    •

    Dec 21, 2020

    this course give me new knowledge

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By M S

    •

    Oct 10, 2020

    Great teacher and course material

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Shreya P

    •

    Sep 21, 2020

    Excellent. Teaching was too good.

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