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Learner Reviews & Feedback for Brand Management: Aligning Business, Brand and Behaviour by University of London

4.9
stars
7,708 ratings

About the Course

Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a
promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your
own brands, as well as guest videos from leading branding professionals. The aim of the course is to change the conception of brands as
being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter"
along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an e...
...

Top reviews

SS

Apr 19, 2020

Professor Nader has been immensely helpful in bringing about a change in the way i viewed Brand Management. The course is well framed with lots of good examples and interviews. A wonderful experience!

SS

May 24, 2023

To be honest really i will miss the wonderful teacher. the way he took the class and explanation was outstanding. i recommend learners to take this course to have the clear idea of Brand Management.

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2376 - 2400 of 2,761 Reviews for Brand Management: Aligning Business, Brand and Behaviour

By Buğra Y

Sep 1, 2024

Beneficial

By Mahmoud M S Q

Mar 28, 2022

OOD COURSE

By pujan k v

Feb 22, 2022

Must learn

By Ramunė M

Jan 30, 2022

Thank You!

By Nour N

Nov 3, 2021

very good

By sebastian

Jun 28, 2021

MUy bueno

By MARCELO R

May 11, 2021

Excellent!

By Sandra S

Mar 2, 2021

great info

By MERTHANAKGUMUS

Jan 3, 2021

thank you.

By Kusuma V P

Nov 22, 2020

Thank yyou

By swarnalakshmi

Aug 23, 2020

Productive

By José A G O

Aug 21, 2020

Excellent!

By Caroline S

Aug 17, 2020

Brilliant!

By SOUVIK B

Jul 25, 2020

very nice.

By Devkant K

Jun 23, 2020

Excellent.

By Frederico A S J

Jun 1, 2020

I loved It

By Abdelrahman F

Apr 8, 2019

Great work

By Jérôme C

Feb 11, 2019

Worth it !

By Humah N

Aug 11, 2025

excellent

By Alicia C

May 12, 2025

Increíble

By stevflex

Nov 19, 2024

excelente

By Mohomed K

Jul 19, 2024

Excellent

By Yumnam B

Jan 7, 2024

Very good

By Subhabrata M

Dec 28, 2022

excellent

By Hasnain A

Nov 25, 2022

Excellent