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Learner Reviews & Feedback for Brand Management: Aligning Business, Brand and Behaviour by University of London

4.9
stars
7,708 ratings

About the Course

Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a
promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your
own brands, as well as guest videos from leading branding professionals. The aim of the course is to change the conception of brands as
being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter"
along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an e...
...

Top reviews

SS

Apr 19, 2020

Professor Nader has been immensely helpful in bringing about a change in the way i viewed Brand Management. The course is well framed with lots of good examples and interviews. A wonderful experience!

SS

May 24, 2023

To be honest really i will miss the wonderful teacher. the way he took the class and explanation was outstanding. i recommend learners to take this course to have the clear idea of Brand Management.

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2701 - 2725 of 2,761 Reviews for Brand Management: Aligning Business, Brand and Behaviour

By Chayanit r

Apr 19, 2021

I need some handouts

By Deepti S

Nov 24, 2020

Well designed course

By Swetha S K

Aug 25, 2020

Thus was very useful

By Karabo S R

Oct 5, 2020

Well said Tavassoli

By Muhammad T

Feb 10, 2023

Very informative

By Wutt Y H T

Jul 22, 2024

Wonderful Journey

By FABIOLA S

Mar 21, 2021

Davvero ottimo !

By luis g

May 29, 2024

Love it! thanks

By Emmanuel N

Nov 9, 2022

very satisfying

By Sajith R C

May 24, 2020

Good Course .

By K I P

May 3, 2020

Very good one.

By Syed U A

Apr 19, 2021

great course

By NGUYỄN X T

Apr 14, 2024

GOOD COURSE

By Vaishali m

Jun 22, 2021

Nice course

By Obinna E E

Jul 10, 2025

impressive

By YANIELYS I

Jun 26, 2024

Muy bueno!

By Hussein I

Sep 7, 2022

،thank you

By Israel M

Mar 29, 2022

educative

By Pankaj B

Jul 6, 2020

Excellent.

By Joseph H

Jul 1, 2024

Excellent

By fiza m

Aug 10, 2022

satisfied

By Pratap S S

Aug 9, 2022

Thanks!..

By Deleted A

Dec 8, 2021

Excellent

By Ami M

Aug 17, 2020

Excellent

By vadivu n

Jul 23, 2020

Excellent