Learner Reviews & Feedback for Brand Management: Aligning Business, Brand and Behaviour by University of London
About the Course
promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your
own brands, as well as guest videos from leading branding professionals. The aim of the course is to change the conception of brands as
being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter"
along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an e...
Top reviews
SS
Apr 19, 2020
Professor Nader has been immensely helpful in bringing about a change in the way i viewed Brand Management. The course is well framed with lots of good examples and interviews. A wonderful experience!
SS
May 24, 2023
To be honest really i will miss the wonderful teacher. the way he took the class and explanation was outstanding. i recommend learners to take this course to have the clear idea of Brand Management.
951 - 975 of 2,728 Reviews for Brand Management: Aligning Business, Brand and Behaviour
By André B
•Jul 10, 2019
Nader makes a fantastic job explain everything in a very smart and easy to understand way. Loved every minute of it, thanks!
By Antonio P A
•Jan 17, 2019
Excellent course! Good marketing concepts well explained and lots of interesting interviews with prominent business leaders.
By Butaeva D R
•Dec 11, 2022
The course is very interesting, but for people who gonna learn with russian subtitles be attentive, its not always correct.
By Amir I
•Nov 24, 2022
Amazing! Love the content of the lecturer. Very well communicated and transfered into a highly benefiting learning process!
By Juan L
•Mar 29, 2021
Excellent. Clear, great insights and efficient for everyone who wants to understand, manage and create brands and business.
By Farid A
•Feb 16, 2021
Amazing comprehensive course; the only suggestion is to make available for download all the slides separately as one batch.
By JIN S
•Sep 24, 2020
I benefited a lot from this course, the delivered conted is very clear and logical, a fantastic course, highly recommended.
By Paula B P
•Jul 11, 2019
It was a really easy going course. The approach was very well developed and I applied a lot of concepts to my own business.
By Michael P
•Nov 11, 2018
A fantastic all-round brand strategy course that will serve you well in your lifelong business journey. LBS rocks this one!
By ADEOLA A
•Aug 29, 2021
Great course, the delivery was apt and the various interview sessions further explained the concepts taught. Well done sir
By LEAL M M C
•May 19, 2021
very good content and the professor shared very useful knowledge about the importance of brand, and behaviour of a company
By Ifeoma O
•Oct 12, 2020
Superb!!! I have learnt so much ! thanks to the Prof. Nader Tavassoli, who made everything aspect clear and interesting.
By José P B
•May 16, 2020
Great course, very useful. And it was very illustrated to have real case interviews with top people!! that is a very plus!
By Phenyo M
•Apr 16, 2020
The course is very informative, engaging and challenges how we think about branding and brand alignment. Thank you Nader.
By Hugo S
•Nov 19, 2018
Great view on the approach that all companies that want to thrive should take. Easy to understand and really motivational.
By Abshir c
•Jun 28, 2024
When i was starting the course i have known less about branding, i have learnt more. Its best course i have ever intended
By Kristine A
•Mar 14, 2023
Thanks for this course. It was very interesting and useful for me. I 'll put into the practice the knowledge I learnt.
By Kaifa Y
•May 14, 2022
I feel very glad taking this course. I enjoy the course and will love to take more of Marketing and Branding course here.
By Pauline S
•Jan 15, 2021
Great course! Really enjoyed hearing Mr. Tavassoli's perspective on the course. Very much recommend following the course.
By HQ-David B
•Dec 10, 2020
Great course. Gave me valuable insight into breaking down a brand and methods to incorporate the brand better. Thank you.
By Eliette M
•Aug 17, 2020
Amazing content. I appreciated the way it was presented and the tasks design. Prof. Nader met my expectations and beyond.
By Rekha U M
•Jul 22, 2020
Thank you for delivering a wonderful MOOC. My humble suggestion is to include more examples from Asian perspective too.
By Punnara P
•Jun 6, 2020
I've always wanted to learn more about Brand Management and this course fulfilled my purposed. Nice instructor and VDO !!
By Derryn J
•Apr 25, 2018
Great course. Really engaging and knowledgeable professor. Valuable insights that I have taken into my current workplace.
By Victor A
•Jul 25, 2023
This course was really insightful. I'm grateful to Professor Tavassoli for sharing this immense knowledge with the world