Learner Reviews & Feedback for Brand Management: Aligning Business, Brand and Behaviour by University of London
About the Course
promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your
own brands, as well as guest videos from leading branding professionals. The aim of the course is to change the conception of brands as
being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter"
along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an e...
Top reviews
SS
Apr 19, 2020
Professor Nader has been immensely helpful in bringing about a change in the way i viewed Brand Management. The course is well framed with lots of good examples and interviews. A wonderful experience!
SS
May 24, 2023
To be honest really i will miss the wonderful teacher. the way he took the class and explanation was outstanding. i recommend learners to take this course to have the clear idea of Brand Management.
1801 - 1825 of 2,761 Reviews for Brand Management: Aligning Business, Brand and Behaviour
By Matthis P
•Jul 19, 2021
very easy to follow, Dr. Tavassoli is great!
By Preen N
•Jun 8, 2021
Very informative. Thank you Nader Tavassoli.
By MANISHA R S
•Jun 24, 2020
amazing course and examples highly recommend
By Miguel A
•May 19, 2020
Many thanks for a very comprehensive course.
By Farzana S
•Apr 12, 2020
I have learned a lot about brand management.
By ASHISH B
•Apr 4, 2020
Very good and informative course on branding
By pratyush g
•May 24, 2019
A fantastic course for budding entrepreneurs
By Kayla S
•May 16, 2019
Great information and wonderful interaction.
By Mariano G
•Sep 18, 2024
Really good way to start on the Brand path!
By Kamalini M
•Sep 7, 2024
Excellent MOOC, insightful and informative!
By AISHWARYA G
•Sep 4, 2022
Very well explained and excellent Professor
By Camila d S S N
•Dec 7, 2021
Excelente curso, eu amei fazer parte disso!
By muskan v
•May 26, 2021
Very Informative Course.You must opt for it
By Ruan B
•Jan 3, 2021
Very insightful and presented innovatively!
By Sivakumar
•Oct 10, 2020
Fantastic! must for Branding professionals.
By Mangesh K
•Sep 18, 2020
Detail about the brand and its way to grow.
By Charuka A
•Sep 5, 2020
Very easy to understand. Highly recommended
By S.M.Imran H
•Aug 9, 2020
Nice Journey with the mentor in this course
By rohit s
•Jun 19, 2020
Professor Nader Tavassoli is simply superb.
By Marcellinno F d C
•May 9, 2020
Such an amazing course! Thank you Coursera!
By AZ C
•Mar 30, 2020
Highly relevant for marketing professionals
By Yang M
•Dec 29, 2019
It's the best branding course i had so far.
By Stuart L
•Jan 17, 2019
Outstanding and really enjoyed the content!
By Givens B
•May 23, 2025
It's been an amazing boost to my career 🙌