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Learner Reviews & Feedback for Branding and Customer Experience by IE Business School

4.7
stars
563 ratings

About the Course

Bridge the gap between brand strategy and customer reality. This course reveals how branding efforts succeed or fail across every customer touchpoint, from purchase to service to daily use. Students will master a practical framework adapted from Customer Journey Mapping to align brand guidelines across departments, anticipate breakdowns, and measure impact where it matters most. They will learn to apply behavioral economics to prioritize customer experience improvements, use the Value Proposition Canvas to build internal alignment, and understand how employee experience shapes customer perception. Whether you're approaching from a branding or customer experience perspective, you'll gain an operational language for translating brand strategy into consistent, measurable customer experiences....

Top reviews

VG

Oct 15, 2020

Amazing insight into the customer journey and product design.

FF

Oct 5, 2020

Very good, got many knowledge, however would appreciate more quizes and tasks.

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76 - 100 of 129 Reviews for Branding and Customer Experience

By Luis M E

Feb 8, 2021

amazing program

By Rosa L

Nov 16, 2022

Extraordinary.

By Catea S

May 31, 2024

Great Course!

By Valeria X R R

Nov 20, 2021

EXCELENT WORK

By raul e m e

May 25, 2019

great content

By Shivani K

Dec 2, 2025

Good course

By Catalina C

Apr 27, 2023

Me encanto!

By Nabila S H M A D ( D - ) S

Jul 13, 2021

very useful

By Marilola R

Dec 8, 2024

amazing!!

By Rafael S C

Mar 21, 2022

Excelente

By Khối M l & Q

Jun 21, 2024

Excelent

By Mery C Q T

Jun 15, 2022

EXELLENT

By Valeria A C

Aug 9, 2021

amazing

By Duncan O

Mar 6, 2019

Superb

By Ftiim F

Jan 16, 2025

thanx

By Juli Z

May 25, 2021

great

By María d C P

Jul 3, 2021

ok

By Deiciane d V M T

May 28, 2024

.

By Kaustubh G

Jun 19, 2021

.

By Andrea D

May 21, 2020

The lecturer is really good and I highly recommend the course to everyone who wants to learn about Customer Experience. As someone who has been in CXM role for the past 2 years, the course was not advanced enough. I still learned how to improve things I knew and put some ideas into better perspective. Capstone project was a bit basic for me and I would have liked to have more challenging assignment at the end of the course.

By Nicoletta N

Jun 26, 2020

The video are short but absolutely compelling to understand the topics. What's missing is concrete examples of how to apply so much theory successfully.

Missing there is also the feedback of the experts on how the students managed the assignments, which would be of great insight as it would be to have direct access to an expert for personal feedback.

Obviously in return of a fee.

By MARIA F P M D O

Oct 8, 2024

Excelente curso, sin embargo estaría mejor si los videos estuvieran doblados al español ya que los subtítulos en español no están bien traducidos en cuanto a su redacción y en algunas situaciones en los subtítulos aparece (inaudible) en algunas palabras que el expositor menciona, produciendo que la idea se pierda.

By Majed A H

Jul 11, 2021

This was an exceptional course! I l like how to course brought actual experts in the field to share their real experiences. I was hoping that the course touch base more into how the brand promise & value should be reflected on the journey and gave real examples just to connect the dots clearly. Thanks a lot!

By GORON N

Aug 23, 2019

Very insightful and very interesting to follow thanks to the video and lectures.

Thank you so much for this pleasant format provided by great professors.

By Gerardo S

Sep 21, 2020

Me pareció excelente el curso y muy bien explicados los temas, pero si podrían dar un poco más apoyo en las tareas sería mejor, como algunos ejemplos