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Learner Reviews & Feedback for Branding and Customer Experience by IE Business School

4.7
stars
563 ratings

About the Course

Bridge the gap between brand strategy and customer reality. This course reveals how branding efforts succeed or fail across every customer touchpoint, from purchase to service to daily use. Students will master a practical framework adapted from Customer Journey Mapping to align brand guidelines across departments, anticipate breakdowns, and measure impact where it matters most. They will learn to apply behavioral economics to prioritize customer experience improvements, use the Value Proposition Canvas to build internal alignment, and understand how employee experience shapes customer perception. Whether you're approaching from a branding or customer experience perspective, you'll gain an operational language for translating brand strategy into consistent, measurable customer experiences....

Top reviews

VG

Oct 15, 2020

Amazing insight into the customer journey and product design.

FF

Oct 5, 2020

Very good, got many knowledge, however would appreciate more quizes and tasks.

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126 - 129 of 129 Reviews for Branding and Customer Experience

By Norah A A

•

Mar 25, 2022

It wasn't as intresting as I wished.

By Suvid S

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May 6, 2019

Please don't get me wrong, Professor Thompson is an excellent professor and the knowledge in the videos will always help and guide me on customer experience projects and alignment of CX and Brand Management department. The assignment reviews system is highly ambiguous and they don't know what they want. Every time a new query on answers is generated means you can never improve, next time the ones which u initially got right will be marked zero and you will be left for next attempt.

If you're from India, even the Chartered Accountancy course is more liberal and realistic in marking. Now decide.

By Neha C

•

Jan 16, 2024

this is so pathetic, i enrolled for other course and not this one, but now there is no option to unroll from this and there is no help, the chat boat is absolutely useless, no human contact available

By EVELYN R H

•

Nov 13, 2024

Normal