Many organizations with websites are using chatbots to engage with customers. While this strategy has proved profitable and efficient, there are ethical issues that can arise if users are unaware that their interaction is with an AI bot and not a human.



Building Trust: Ethics for AI-powered Chatbots
This course is part of Data Privacy, Ethics, and Responsible AI Specialization


Instructors: Kelley O'Connell
Included with
Recommended experience
What you'll learn
Describe the roots and evolution of AI chatbots in modern business so the learner can assess current applications and use cases.
Demonstrate the importance of ethics in technology and, specifically, in the application of AI Chatbots.
Assess the current state of data privacy, consent, and transparency in modern business AI implementations.
Illustrate the significance of bias and fairness in AI-powered chatbots.
Skills you'll gain
Details to know

Add to your LinkedIn profile
See how employees at top companies are mastering in-demand skills

Build your subject-matter expertise
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate

There is 1 module in this course
This course will take the learner through the evolution of chatbots, so they are equipped with an appropriate sense of incremental improvements. Next, the course will guide the learners to recognize the ethical implications of chatbot usage from the perspectives of bias, fairness, data privacy and consent.
What's included
15 videos6 readings4 assignments4 plugins
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Offered by
Explore more from Marketing
- Status: Free Trial
Johns Hopkins University
- Status: Free Trial
- Status: Preview
Coursera Instructor Network
- Status: Preview
Johns Hopkins University
Why people choose Coursera for their career





Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.
More questions
Financial aid available,
¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.