The course was divided into bite-sized lessons which made the absorption and retention of concepts quite easy. I also liked that the course covered the basics of content marketing while also going on to dive deeper into certain aspects.

This course is really good. The presentation is clear including video, mp3, text, subtitle. The video is so easy to choose where we want to seek for. The strategy is good enough for first step. However it is free course, it is worthy.

I developed my Professional writing skills and learnt essential skills which include: Copywriting, Building a professional brand, The 7A Framework for Creating Strategic Content,Empathy and Experience Mapping and How to Manage Content.

An extremely helpful and informative course, especially in conjunction with multi-modal training. Training materials were well organized and provided good case studies. Instructor was extremely professional and pleasant to learn from.

This course was well structure, with excellent learning resources and many tips on how to immediately use the knowledge gained during the course. I would recommend this course to anyone who wants to learn about content marketing!

Nice and easy to understand... Although they have used the text (2016 and we are in 2020), it helps in clearing basic doubts and great to learn basics. Having said this, they should introduce new text and things for 2020 as well

The course is well structured, the informations are clear and the explanations are not too formal. The content are very interesting and gives you the right basics and tools to write a compelling copy and create valuable content.

Really well structured. It guided me step by step to the world of copy and content marketing with topics I've never heard previously during my marketing studies. A lot of readings and practice make this course really effective.

Este curso me ha ayudado mucho en lo laboral, a entender las claves del contenido de marketing, como enfocarlo identificando las necesidades de mis clientes para llegar de forma más efectiva con mis mensajes. Muchas gracias!!

This course was fully I found the scientific material good; and useful; And a mission to get started with content marketing. I think the presenter was very knowledgeable and a deep understanding of the material. thank you.

This a great course. The only suggestion that I have is to the course provide a transcription of the podcasts. I heard all of them, but a transcription would make it easier to get my videos notes with ones from the podcast.

The course are excellent and really helpful for my learning also upgrading my skills in content strategy marketing. Now i know the right way to do the content writing. Thank you Coursera for giving me opportunity to learn

This was my first experience with anything related to content and marketing. I have enjoyed the class and I am thinking of trying to get into this as a career. Thanks for all the information and good luck with everything!

THIS IS INDEED A VERY PRECISE AND LOVELY COURSE , IT REALLY HELPED LEARN A LOT ABOUT CONTENT WRITING PLUS THE FACULTY AND INSTITUTION TEACHING THE COURSE THEMSELVES ARE VERY RENOWED ORGANIZATION KNOWN FOR CONTENT WRITING

The course is good and well designed. it has covered all aspect of content marketing with good practical examples from industry. It has give good insights to me and it will help me on my job . Thanks for the good work.

I must say, it was an excellent learning experience. Throughout the course, I gained a comprehensive understanding of various core strategies that content marketers utilize to acquire and retain customers profitably.

Often we find ourselves in comfort zones hence we’re scared of trying new things. It’s actually my first time undertaking an online course and I must say, it’s been worthwhile. Thank you Coursera for the opportunity.

A great course to get you thinking about how you can encourage more prospects/clients, by thinking of them before the product or service you are selling - great tips which I will continue to use throughout my career.

The Course was really helpful an spiring.

Now I feel capable of not only creating a content marketing strategy for my personal brand but also identifying new opportunities along this pandemic which we're all bearing.

El curso es superútil, no nostante tenía experiencia en materia de marketing de contenido y seo, este curso me ayudo a comprender más y mejorar las estrategias de contenido para el marketing. Lo recomiendo a todos.

This course simplies the art and business of content marketing. I failed one of my assignments and found a better way to do it. I love the experience, the genuinety, and the insights i have gotten from the course.

The whole course is designed perfectly. I found the content of the course to be good and very insightful. Special thanks to Ms. Simone, Mr. Alex & Ms. Frick for sharing their valuable experiences and knowledge.

I'm blessed finding this amazing course in Coursera. My heartiest gratitude towards all the team members, teachers, learners of this amazing journey. Special thanks to My Mentor Sonia Simon for her great effort

The course is great, it gave me a lot of information so that I can definitely use to start my own business and there were so many great tips throughout the course that I'm sure I'll refer back to in the future.