Name: The Strategy of Content Marketing
Brand: University of California, Davis
Availability: OnlineOnly
Rating: 4.5 (1696 reviews)

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Learner Reviews & Feedback for The Strategy of Content Marketing by University of California, Davis

4.5

stars

5,380 ratings

About the Course

In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing....

Top reviews

Nov 24, 2021

As graphic designer who doesn't have any idea about content marketing, this course can be as basic knowledge. Thanks in advance for everything UC Davis, especially the instructor, Sonia Simone.

Jul 12, 2020

I enrolled myself in a six weeks course, "The Strategy of Content Marketing" offered by the University of California, Devis, lead by Chief Content Officer - Sonia Simone.Thank you, Coursera!

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1051 - 1075 of 1,696 Reviews for The Strategy of Content Marketing

By Puja R C

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Nov 28, 2020

Really enriching!

By Muhamad M H B

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Jul 1, 2020

Incredible course

By Maisha A

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May 24, 2020

Very informative.

By XAVIER B R

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Apr 15, 2020

really usefull !!

By JOSÉ F M Á

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Aug 18, 2025

Excelente curso.

By Laura T B V

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Dec 2, 2024

Excelente curso!

By Jiayi H

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Jun 8, 2024

很棒的课程，感谢Davis老师！

By Anny Z

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Apr 11, 2024

Excelente curso.

By Sheila T

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Jul 5, 2022

Super practical!

By Daniel D

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Oct 11, 2021

very good course

By Jose M C

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Aug 3, 2021

Excelente curso!

By L H

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Jan 7, 2021

Very informative

By Melissa O S

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Oct 16, 2020

Me encantó!!!!!!

By Ossy R

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Jun 11, 2020

excellent course

By Lidia F

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Jun 9, 2020

very good course

By REEMA M

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Jun 9, 2020

very good course

By Prashant K G

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Jun 3, 2020

excellent course

By Gaurang S

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May 25, 2020

Very nice course

By XIAO W

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May 7, 2020

excellent course

By Ahmed B

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May 1, 2020

great course!!!!

By Stefano C

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Apr 5, 2020

bellissimo corso

By Gal Y

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Nov 23, 2019

one of the best!

By Asif G

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Nov 10, 2019

Very nice course

By Soy B

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Apr 30, 2017

Very Good course

By jose m a b

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Aug 18, 2025

excelente curso