Design thinking gives data professionals a proven, human‑centered method to build analytics solutions users actually adopt. Learn to empathize with stakeholders, frame business problems, prototype dashboards and data products, and test solutions with measurable impact. This hands‑on course blends product thinking with analytics craft—so you can design data experiences that inform, persuade, and change behavior. You’ll practice stakeholder interviewing, personas, jobs‑to‑be‑done (JTBD), KPI/metric frameworks, experiment design (A/B testing), and iterative prototyping. By the end, you’ll deliver evidence‑based recommendations and user‑validated artifacts that translate data into outcomes.



Design Thinking for Data Professionals
This course is part of Mastering User Centric Design with Generative AI Specialization


Instructors: Khushboo Vartak
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Recommended experience
What you'll learn
Conduct stakeholder interviews and build personas/JTBD for data consumers.
Translate business goals into KPIs, metrics hierarchies, and measurement plans.
Wireframe dashboards, plan navigation, interaction, visual hierarchy & create narratives for executive storytelling &insight communication.
Design experiments (A/B, pilots), interpret results to drive adoption & apply ethical guidelines to mitigate bias & enhance trust in analytics.
Skills you'll gain
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There are 5 modules in this course
Ever wondered how decisions are made? Explore the psychology behind decision-making, unveiling the factors that influence choices. Delve into empathy's role in human connection, understanding its profound impact on relationships. Learn about Human-Centered Design, prioritizing user needs for effective solutions. Dive into its process, breaking down steps like ideation and prototyping to foster innovation. Through understanding these concepts and processes, unlock the keys to creating solutions that truly resonate with people's needs and aspirations.
What's included
5 videos2 readings2 assignments
Welcome to User Research! Here, we explore understanding user needs and behaviors. Learn why grasping context is crucial and get equipped with tools and methods. Dive into various areas of inquiry, seeking insights to inform design decisions. Conduct your research diligently, gathering valuable data to drive user-centered solutions. With careful examination and empathy, we pave the way for creating impactful designs that resonate with users' needs and aspirations.
What's included
7 videos2 readings2 assignments1 discussion prompt
Welcome to the Synthesis phase, where insights converge to shape solutions. Begin by structuring information to distill key points effectively. Group related data into clusters to gain clarity and identify patterns. Define user needs to guide design decisions, ensuring solutions meet real-world requirements. Then, challenge assumptions and reframe problems to unlock innovative approaches. Join us in this transformative journey as we synthesize diverse perspectives and pave the way for impactful design solutions that resonate deeply with users and address their evolving needs with empathy and creativity.
What's included
6 videos3 readings2 assignments
Welcome to Ideation! Here, we brainstorm lots of ideas. Then, we group them to find patterns. After that, we choose the best ones based on what's doable and helpful. Join us in this journey of creativity and problem-solving, where together, we aim to find practical solutions to real challenges. Let's collaborate to turn our ideas into actionable plans that truly make a difference in people's lives. Together, we can innovate and create positive change in the world around us.
What's included
5 videos3 readings2 assignments
In the experimentation phase of Human-Centered Design, we refine ideas by testing them with real users to create better solutions. This phase emphasizes rapid prototyping and feedback gathering to validate assumptions. Topics covered include Introduction to Experimentation, Idea Elaboration, Prototype Development, and Testing. It's a critical stage where ideas transform into tangible solutions, ensuring they meet user needs effectively and efficiently. Get ready to innovate and iterate towards impactful outcomes!
What's included
7 videos4 readings2 assignments1 discussion prompt
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Status: PreviewUniversity of Illinois Urbana-Champaign
Status: Free TrialUniversity of California San Diego
Status: Free TrialUniversity of California San Diego
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Frequently asked questions
A practical, human‑centered approach to designing analytics and data products that improve adoption, usability, and decision quality.
Data and analytics professionals, product analysts, BI developers, and managers who influence or build data experiences for end users.
Research stakeholder needs, define KPIs, prototype dashboards, design experiments, and deliver user‑validated recommendations and roadmaps.
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Financial aid available,

