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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
28,714 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

CK

Nov 13, 2023

This is simply the best course, started out with barely much knowledge in digital marketing and e-commerce but I have been making consistent progress in the level of my knowledge in digital marketing.

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2501 - 2525 of 6,645 Reviews for Foundations of Digital Marketing and E-commerce

By Gabriel R

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Dec 30, 2023

Learned about the basics of e-commerce and digital marketing.

By Cahyo W

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Dec 24, 2023

I love to learn something like this more often in the future.

By NOHA'S F

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Dec 16, 2023

i'm so happy. Thank you Coursera giving me this opportunity .

By Martini

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Oct 11, 2023

simple dan mudah dipahami jika English fluency kita mencukupi

By anya f

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Sep 1, 2023

Easy to follow, engaging, and very practical and informative.

By Maxwell M M

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Aug 7, 2023

you have made it so easy for one to understand, i enjoyed it.

By وسيم ن ا

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Jun 25, 2023

A very useful course and the way it is presented is excellent

By Suldan

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Jun 4, 2023

during this course I really enjoyed for what I have learned

By Danielle P

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May 31, 2023

Was very helpful! Learned so much and can't wait to continue.

By Anurag S

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Apr 19, 2023

Great course to build on the foundation for Digital marketing

By kholoud A

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Mar 1, 2023

useful and beautiful course . Thank you for great effort 😍

By Santiago B

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Jan 9, 2023

Interesting and practical. Great introduction to the subject.

By Kashif K

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Nov 29, 2022

One of the Best Instructor and a really great content so far.

By keziah s

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Sep 14, 2022

It's a great introduction to digital marketing and ecommerce

By Marissa C

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Jul 17, 2022

It was fascinating and a good challenge to keep me motivated.

By Diana R

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Jul 7, 2022

good structure. concepts were explained easily to understand.

By Satyapal s

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Jul 4, 2022

Great course to start your journey in the field of Marketing.

By Haidar S

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Jun 27, 2022

amaizing experience with google

thanks coursera thanks google

By Sumanth

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Jun 18, 2022

I love what they explain in a very clear and authentic manner

By Ehtisham A

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Jun 29, 2025

This course is a new avenue for me. This is very informative

By Syed M A S

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Jun 17, 2025

A Wonderful course covering all essential details at length.

By Laura M

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Feb 28, 2025

Excelente curso para obtener las bases del marketing digital

By Meliza M

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Feb 4, 2025

Excelente información, necesario entender un poco el inglés.

By Victoria D

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Dec 10, 2024

it was incredible. Thank a lot for the fascinating journey.

By Shrikant S

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Nov 18, 2024

Very Optimistic and Intresting Cource to Learn With Google !