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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
28,658 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

CK

Nov 13, 2023

This is simply the best course, started out with barely much knowledge in digital marketing and e-commerce but I have been making consistent progress in the level of my knowledge in digital marketing.

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4926 - 4950 of 6,607 Reviews for Foundations of Digital Marketing and E-commerce

By Yvan N

•

Sep 16, 2022

very good

By GEORGIA K

•

Aug 16, 2022

Thank you!

By daniel r

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Aug 12, 2022

Muy bueno.

By Igor V

•

Jul 22, 2022

Excellent!

By Vivek P

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Jun 6, 2022

Nice Start

By KAREN Y O C

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Jul 30, 2025

Muy buena

By وسام ا

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Jul 25, 2025

جيد جيدًا

By MATIAS A V S

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Jul 25, 2025

Muy bueno

By Sumaiya W

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Jul 17, 2025

very good

By Juan H

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Jul 10, 2025

Muy buena

By EMERSON O A

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Jul 9, 2025

muy bueno

By Fabrizio A B Z

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Jul 8, 2025

Muy buena

By Alberto G (

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Jul 7, 2025

excelente

By María J R D F

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Jul 7, 2025

EXCELENTE

By John

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Jun 25, 2025

excelente

By Muhammad F

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Jun 22, 2025

Very good

By Fernanda A

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Jun 17, 2025

excelente

By Paulo S T B

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Jun 12, 2025

Excelente

By George S

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Jun 10, 2025

excelente

By MD Z A

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Jun 6, 2025

very good

By Niloy R

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May 17, 2025

very nice

By Zilola A

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May 12, 2025

Zoʻr zoʻr

By Roopesh

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May 12, 2025

excellent

By BRUNA L F D S

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May 5, 2025

Muito bom

By Phan Q P N

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May 5, 2025

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