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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
31,403 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).Some concepts may already be known to some students, but this will work for anyone interested in the subject.

AG

Jun 19, 2022

thank you google for this course to know what is digital marketing , how it works , what are the definations to various tacts , various terms , types of marketing, marketing funnel and so much ...

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76 - 100 of 7,296 Reviews for Foundations of Digital Marketing and E-commerce

By Nguyễn H A

May 31, 2023

Comprehensive and covered aspects of digital marketing and e-commerce in its basic form. Nevertheless content provided was rather theoretical, which then renders it difficult for learners to actually remember and recall things at a later stage of their learning and practicing.

By yousaf m

Nov 28, 2022

there should be more practical work then just theory and in theory there should be atleast one live lecture which should cover students all problems so it will produce better understanding and students will get more and more interested in digital marketing and e commrece

By Isaac S

Jan 14, 2023

Very fluffy and beginner-oriented. Doesn't really get into the actual meat of digital marketing. Solid overall in refreshing on the basics of foundational knowledge.

By Zane R

Aug 14, 2023

test questions with multiple answers were confusing. Would be nice if the number of options would be mentioned to avoid overthinking errors.

By Amit P

Jun 10, 2023

a lot of them are very very basic and don't actually teach anything. It's like looking through trash for one nugget of information.

By Waleed A

Aug 11, 2023

Good enough. but needs to include more info for business owners and people who want to work for themselves and freelancers

By Angela G

May 15, 2023

it mentioned learning to use tools like Canva but there was no mention of any of that

By Jessica F

Aug 15, 2023

Too general and excessively explaning the same visuals. Was not engaging.

By Travis S (

Oct 25, 2022

Informative and useful, but lacks representation of white people.

By Joemar E

Dec 18, 2025

didnt receive my certificate after completing all my modules

By Taylor

Mar 15, 2023

This course was very informative but i found some of the term explanation hard to follow. There were also a lot of readings of the things that was already explained in videos that were presented as well which I though was pointless for me as a learner but I know how it can be beneficial to others.

By Palomar B E

Mar 24, 2023

No profundiza, información muy general.

By Ayushi M

Mar 17, 2024

useless course. they are saying subscription until 24 march ,charging so much money and they are not even allowing me to completely submit the tests. so useless. there can be other priorities due to which people cant complete the course on time. that does not mean you fool us by taking so much money. i enrolled for this twice and again it is over. is this a joke or what? useless course completely.

By Andreina C

Aug 23, 2022

The course is boring, I was expecting something more interactive, better graphics, you have to read a lot about things that you don't have examples of where to look for them.

By Toukir A S

Feb 9, 2026

full of disgusting. i am complete the course,but they are want money for my certificate after complete the course.

By Nicholas R

Sep 14, 2025

This did not teach me anything. The course is simply providing definitions I could find using any search engine.

By Camila A

Sep 14, 2025

Half of the program is about how is working in digital marketing, it is not useful and I am wasting my time

By Danielle R

Jun 2, 2023

too general if i want to promote my business i dont know where to start from and what to do

By Rishikesh Y

Jul 13, 2025

They not give my certificate, i completed my course but they not giving my certificate

By Nikita L

Jul 22, 2022

Absolutely roubish!

Lectures are 15-20 min long and have nothing substantial to learn.

By Deleted A

Apr 13, 2026

first you guys mention " free certificate course" after that you charge for it

By Rahul

Oct 29, 2025

I AM NOT ABLE TO VERIFY MY DOCUMENT BUT I GIVE ACCURATE ID

By yorley k

Apr 10, 2026

solo es teoria no practica realmente no me gusto

By Bharti

May 10, 2025

Not receiving my Coursera certificate

By Ayushi S ( 2

Apr 14, 2025

I HAVE NOT RECIVED THE CERTIFICATE