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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
31,025 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AM

Jul 29, 2023

It's pretty good information. I just completed the first of seven courses. There are a few moments in the course I disliked and thought that they should remove but for the most part its all helpful.

CK

Nov 13, 2023

This is simply the best course, started out with barely much knowledge in digital marketing and e-commerce but I have been making consistent progress in the level of my knowledge in digital marketing.

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1801 - 1825 of 7,206 Reviews for Foundations of Digital Marketing and E-commerce

By Hafid H

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Jan 12, 2024

I appreciate this cours ,all i have learned was exciting it puch me to learn more and more

By Olamide A

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Nov 25, 2023

It's amazing how these complex techniques were simplified and made very easy to understand

By Diaa A M H E

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Sep 6, 2023

Thank you for this interesting course! I learned a lot of efficient stuff about marketing.

By Abby T

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Sep 6, 2023

The course is very easy to follow and comprehensive enough for beginners to learn from. :)

By Muhammad F

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Aug 25, 2023

I LOVE TEACHER'S AND THE LESSON AND HOW EASY IS TO UNDERSTAND EVERYTHING. THANKS COURSERA.

By Francis B

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Aug 3, 2023

Very good course, easy to follow and learn the basics of digital marketing and e-commerce.

By Jamil A

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Jul 21, 2023

I really like this course and the way of teaching method is so nice and really apricate it

By Galina S G

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Jun 23, 2023

A very informative course that helps to understand the basics of marketing and e-commerce.

By Mir A V

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May 22, 2023

it was amazing course i have learned alot of things about digital marketing and e commerce

By Susana M

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Apr 4, 2023

I love it!!!!. It is so interesting to learn with a lot of examples and useful activities.

By shahzad

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Feb 14, 2023

Excellent Course with exception detail information about digital marketing and e-commerce.

By Daniel D

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Feb 10, 2023

It was a good beginner course. It helped me to organize my knowledge and learn new things.

By Tariq R

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Feb 8, 2023

Foundations of Digital Marketing and E-Commerce is super great course for the Beginners.

By Ananias H

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Dec 15, 2022

I loved the course and its very interesting to learn about digital marketing and ecommerce

By Rock C

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Oct 7, 2022

This course is very precise and on-point. Glad to learn from the industry leader, Google.

By samuel m

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Sep 17, 2022

very helpfull for people like me who want to learn and doing transfer skill to new carrer

By Aram A

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Sep 5, 2022

Exceptional people. Amazing and comprehensive information to start with Digital Marketing.

By Barnabas M

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Jul 15, 2022

Very insightful course with a well grouned foundation in digital marketing and e- commerce

By Logan E

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Jul 10, 2022

Excellent foundations course in digital marketing. Another wonderful offering from Google!

By Boyalakunta R

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Jun 28, 2022

super & Thank you so much for providing this oppurtunity fot me......Super explanation....

By Md. A H

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Jul 25, 2025

It's an Amazing Course in my life, I teach lots of them, highly appreciate me. Thank you.

By huzaifa i

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Apr 19, 2025

its insane as I would say this has strengthen me towards the ecommerce and digital skills

By ابوحفص ا

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Feb 16, 2025

The best course to learn digital marketing. In it, you will learn marketing from scratch.

By Hugo G

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Jan 11, 2025

Excelente curso, muy ameno y funcional, te lleva de la mano aprendiendo de forma natural.

By Valendy D

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Sep 2, 2024

it was great to review some that I already know and some that learned through this course