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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
29,951 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

LH

Feb 17, 2025

I recently completed the Google Digital Marketing & E-commerce cource on Coursera,& it was great learning experience.itsan excellent coursefor beginners & offer a valuvable certification.

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2326 - 2350 of 6,975 Reviews for Foundations of Digital Marketing and E-commerce

By Josh Z

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Sep 12, 2023

A very informative first step in your journey, 10/10 would recommend

By Haseeb A

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Aug 11, 2023

helps me alot in basic knowledge of digital marketing and e-commerce

By Oluwamuyiwa A

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Aug 1, 2023

zThecourseeducativeand it elightrnelighten elighteenlighteenlighten.

By Jason F

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Jun 2, 2023

Very professionally done. I feel like I am building valuable skills.

By Andrew A

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Mar 19, 2023

Excellent Introduction to terms and procedures in digital marketing!

By Adegoke B

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Feb 1, 2023

Thank you for the opportunity to learn more about digital marketing.

By Gianpierre F

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Jan 22, 2023

A good introduction to digital marketing and e-commerce information.

By Farid B

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Jan 8, 2023

Warm thanks to the google team for this awesome learning experience.

By Sohaib Z

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Nov 19, 2022

Amazing and help full for new bees that want to start as a marketer.

By Emily T

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Oct 30, 2022

Great to develop your knowledge and experience in digital marketing

By Gianni S

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Oct 18, 2022

Easy to learn and not boring. I like the structure of the material.

By Vanessa E

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Oct 11, 2022

Enjoyed this class. It was very easy to stay engaged in the course.

By Harsh H

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Oct 4, 2022

tells pretty much all about e commerce and digital marketing basics

By Cindy A

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Sep 1, 2022

Very educative and classes are simplified to foester understanding.

By Siddharth S

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Aug 30, 2022

This really laid the foundation for digital marketing and ecommerce.

By Mohammad H

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Aug 15, 2022

The perfect introductory course to digital marketing and e-commerce.

By John B

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Aug 12, 2022

Very good course. This class has tied alot of my education together.

By Patricia B

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Aug 9, 2022

Full of solid information that will help build your marketing career

By Mahalakshmi S

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Jul 20, 2022

This is the right place for starters to learn aout Digital marketing

By Nick P j

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Jul 18, 2022

so iam a beginner in digital marketing and this course help me alot.

By Daria L

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Jul 17, 2022

Great course! Getting the understanding of the fundamentals so well!

By Antonio E

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Nov 2, 2025

Muy bueno el contenido para iniciar el camino del Marketing Digital

By Abd e O

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Jul 10, 2025

ممتعة جدا والمحاضر كانت في قمة الروعة وتقديم المعلومات بطريقة جميلة

By Ivonete M R

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Mar 19, 2025

Excelente curso! Mas seria melhor se os vídeos fossem em português.

By Alycia B

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Mar 8, 2025

very informative, everything i was looking for in a beginner course