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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
28,658 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

CK

Nov 13, 2023

This is simply the best course, started out with barely much knowledge in digital marketing and e-commerce but I have been making consistent progress in the level of my knowledge in digital marketing.

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4626 - 4650 of 6,609 Reviews for Foundations of Digital Marketing and E-commerce

By Pedro P

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Feb 23, 2023

Great course.

By Duha A a

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Feb 14, 2023

good coursera

By Sylvester M

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Feb 11, 2023

it was great.

By Ruei-Syuan C (

•

Feb 5, 2023

That's great!

By Loovens T

•

Feb 2, 2023

Great course.

By Charles M

•

Jan 20, 2023

Great course!

By Scott S

•

Jan 10, 2023

Great course!

By YOUSSOUF B

•

Dec 25, 2022

great content

By XLMAXI M

•

Dec 22, 2022

very good job

By Zeeshan A

•

Dec 22, 2022

It's amazing.

By PRECIOUS E

•

Dec 12, 2022

fast to learn

By REAL I S

•

Nov 5, 2022

Thanks Google

By Laurel J

•

Nov 1, 2022

Great course!

By ADITYA P

•

Oct 6, 2022

great course

By TY M

•

Sep 27, 2022

BEST COURSE!

By gun h

•

Sep 9, 2022

Great intro.

By khubaib a

•

Aug 7, 2022

Very helpfull

By Subhojeet G

•

Jul 31, 2022

easy to learn

By Alfred S A

•

Jul 4, 2022

nice course!

By Chioma N

•

Jun 2, 2022

i learnt alot

By Dhairyashil P

•

May 9, 2022

Very Good one

By Ayesha K

•

Jul 29, 2025

It was great

By Lasma J

•

Jul 25, 2025

Very helpful

By Zunaira

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Jul 22, 2025

It was great

By Okasha R

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Jul 18, 2025

Great course