"The 'Foundation of Digital Marketing and E-commerce' course on Coursera exceeded my expectations in every aspect. The content was not only incredibly useful but also remarkably engaging, thanks to the expertise of the instructors. Their professionalism and industry experience truly inspired me throughout the journey. Completing the course has left me with an immense sense of pride and confidence in the knowledge I've acquired. This course has undoubtedly equipped me with indispensable skills that are essential in today's digital landscape. I highly recommend it to anyone seeking a comprehensive and impactful learning experience in the realm of digital marketing and e-commerce."

Adil Ahmed (PAKISTAN).

I am feeling super confident after completing my first course in Google Digital marketing & E commerce professional certificate . Thanks to the team at Coursera and Google for curating this program , it has helped me put a structure to all the experience i have gained through my work. It has also motivated me to go the next level in this course. Thanks to Joi for lending her voice for all the video learning, it was super helpful. I would also like to mention that each one of them from Google who had been in videos , have inspired me, motivated me to go for the Professional certificate . ! Looking forward to starting my next level soon.

Thank you all !

Subhashini Ramasubramanian

Wow, the internet is no joke. I have great respect for my fellow classmates and the eCommerce and Digital Marketing community. I never knew how much training and education went into building a business online. I feel like I am starting all over again. Not only did I learn tons of new information and concepts. Unfortunately, I also learned what I am not good at. But that's okay with me, and it's more important to do it right rather than just getting it done. I love digital marketing, storytelling, websites, and graphic design. Numbers and charts are my growth area. I will leave that to those of you who love numbers. I am so excited and grateful I can't wait to take the next course.

Great course, even coming from an IT background. I came into this course primarily as an IT guy, and I was honestly surprised by how much I got out of it. The way it breaks down digital marketing, from social media strategy and email marketing to performance marketing and data analytics, made it easy to connect the concepts to things I already understood technically. The quizzes kept me sharp throughout, and the material never felt overwhelming. I walked away with a real framework for how digital marketing works as a whole, not just isolated definitions. Definitely worth it if you're looking to expand beyond the technical side of tech and into the business and marketing world.

One of the best courses to learn about digital marketing. The content is great and the tutors are just amazing. There are so many great concepts learned I was not aware of before this course and the Important thing is the sequence of the course is curated. Learning from digital marketing and e-commerce to how marketing funnels work and how to know your customer better and build marketing strategies. Knowing about different marketing channels and how to collect and leverage data for better and more effective campaigns and the art of data storytelling.

I bet anyone interested in learning about digital marketing or e-commerce, this is the best option to get started. Good luck.

Thanks a lot for this incredible learning journey! I haven’t even expected to learn such new and useful stuff! My main takeaways are about essential concepts like a marketing funnel, a customer journey, a digital marketing strategy, etc. It was valuable to explore how to attract customers and measure results using different metrics. SEO and SEM are extremely new things for me and I can’t wait to explore them in detail! Before I enrolled in this program I hoped to learn something new for me that would be helpful for me on my path to creating my own business! But now I don’t hope. I’m totally sure this powerful knowledge will empower me to manage everything that I planned!

This course is ideal to build foundational knowledge regarding key concepts of digital marketing and E-commerce. In this course certifications, I have learned and enhanced my knowledge on: - Branding & digital marketing strategies, and use of digital channels. - Marketing funnel - TOFU, MOFU, BOFU - Social media and email marketing - Performance marketing & the relationships between its performance metrics. - Importance of data & storytelling I genuinely believe learning from this course can be useful and applied practically in the digital world. Gentle Feedback: Exposure to digital tools and activities on it could further improve the learnings and skillset.

Great course to overview modern digital marketing and eCommerce landscape. Note – This is part 1 of 7 so it is more of an entre course on these topics! It provides an excellent 4 week intro overview for modern digital marketing without burying you with vendors or tools. In the age of hyper social media, targeted ads, online buying, and influencer culture – this teases apart how these all come together under the digital marketing umbrella for companies, people, and teams! The course ends with data storytelling, data analytics, and attribution models at the end – very high level only (what is it and why it matters). Google does it again with the unmatched content!!

Like I already said in the discussion prompt anybody who wants to explore or want to switch their career to digital marketing this course is a must to do. if you want to clear basic and strong foundation.

In this course, I learned basic and foundation level knowledge of every important component in digital marketing like SEO, SEM, Analytics, Social media & Email marketing, etc. And the cherry on top is you only not learning about concepts you also gain knowledge about career opportunities about that particular skill in the job market.

Overall best course you can do and industry accepted certificate of completion you will get which going to boost your CV a lot

This course provides a comprehensive and informative overview of the industry, as well as a wealth of useful information about entry-level employment. I am excited to find my niche while gaining expertise in one (or more) of the many positions that will hopefully be available once I complete this program. You'll get out of it what you put in to it. The delivery of this curriculum allows me to learn at my own pace. It emphasizes relevant points and supports a variety of learning styles. I'd suggest taking notes to reinforce and review what is presented in the videos, written pages, and infographics. Success is almost guaranteed if you care and participate.

This marketing course was an incredibly exciting and rewarding experience. I learned many new concepts that I can apply to real-world situations. The course was well-structured and engaging, offering valuable insights into marketing strategies, consumer behavior, and brand development. I especially enjoyed how practical the lessons were, providing clear examples and actionable tips. The knowledge gained will undoubtedly help me in my personal and professional endeavors. Overall, I highly recommend this course to anyone interested in diving deeper into the world of marketing. It’s a great foundation for anyone looking to expand their skills.

I recently completed the Digital Marketing course, and it exceeded my expectations. The content was comprehensive, covering key topics like SEO, social media marketing, email marketing, and performance marketing. The hands-on projects and real-world examples helped me apply theoretical knowledge to practical scenarios, making the learning experience engaging and valuable. The instructors were knowledgeable and supportive, providing clear guidance throughout the course. While there's always room for improvement, I'd highly recommend this course to anyone looking to boost their digital marketing skills and stay competitive in the industry.

This course provides a solid foundation in digital marketing and e-commerce. The lessons are well-structured, covering essential topics such as SEO, social media marketing, email campaigns, and analytics. The real-world examples and hands-on exercises make the learning experience engaging. I particularly appreciated the practical insights from industry experts and the step-by-step approach to implementing digital strategies. However, it could improve by including more advanced case studies and interactive assignments. Overall, it's a great course for beginners or anyone looking to refresh their knowledge in digital marketing.

I recently completed the Foundations of Digital Marketing and E-commerce course, and it was an excellent introduction to the field. The course clearly explains key concepts, such as digital marketing basics, customer journeys, marketing funnels, and performance measurement, in a simple and easy-to-understand manner. The lessons were engaging and practical, giving me a strong foundation to start a career in digital marketing and e-commerce. I highly recommend this course to anyone interested in learning the fundamentals and building their skills. Overall, it was a valuable and motivating learning experience.

????? This course was an excellent experience! The content was practical, easy to follow, and full of real-world insights. I especially appreciate how clearly each concept was explained - it made complex topics feel simple and achievable. I joined this course because I'm planning to start my own e-commerce brand called Zemzon, and I wanted to build a solid foundation in digital business and marketing. The lessons gave me the confidence and skills to take that first step toward launching my company. Thank you, Google and Coursera, for creating such a valuable learning journey!

This course provided me with an excellent foundation in digital marketing and e-commerce. The lessons were well-structured, covering key topics like SEO, social media strategy, and online store optimization. The practical exercises and real-world examples made learning engaging and actionable. I gained valuable skills in using tools like Google Analytics and crafting effective digital strategies. Overall, this course boosted my confidence and prepared me to excel in the digital marketing field. Highly recommended for anyone looking to start or grow their career in this space!

O curso de e-commerce da Google superou minhas expectativas! O conteúdo é claro, bem estruturado e extremamente prático. Aprendi desde os fundamentos do comércio eletrônico até estratégias avançadas de marketing digital, com foco real no uso de ferramentas como Google Ads, Google Analytics e plataformas de loja online como Shopify. Os exemplos do mundo real e os exercícios práticos foram essenciais para fixar o conteúdo. Além disso, o certificado é reconhecido no mercado, o que ajuda bastante no currículo. Recomendo fortemente para quem quer começar ou se aprofundar na área!

This course has given me such incredible insights and new knowledge about marketing and e-commerce. I was surprised with how much work actually goes into marketing a business and learned that it isn’t just about sales. There are so any moving parts to creating a successful digital marketing strategy, and I learned that the ‘little things’ in marketing matter just as much as the big outcomes I typically see from well-known businesses. It was a joy learning the fundamentals and can’t wait to learn more of it in depth. This course truly has sparked so much interest in me.

This course has been priceless in the knowledge and confidence it has given me. I look forward to completing the entire digital marketing and e-commerce certificate. I recommend this to anyone struggling with what to do next with their lives.

I had no confidence in myself and my ability to retain this information. I have not had the best experience with trying to learn on my own in the past.

I feel like I have a solid understanding of where I can use these skills I am learning and look forward to seeing how these course will change my life for the better.

The Foundations of Digital Marketing and E-commerce course provides a comprehensive introduction to key concepts in digital marketing and online business strategies. It offers valuable insights into SEO, social media marketing, email marketing, and e-commerce fundamentals. The course is well-structured, easy to follow, and ideal for beginners looking to build a strong foundation in digital marketing. The practical examples and actionable tips make it a great choice for anyone looking to enhance their skills and grow their online presence. Highly recommended!

This course was very comprehensive and effective at helping me refresh my knowledge in this field. While a lot has changes since I was in undergraduate and received my masters, the muscle memory that came flooding back gave me the confidence to get back into this field. The information was clear and concise and I truly loved the balance of videos and reading to keep me engaged. I totally appreciated the diversity, which was so much different in my earlier years. This also provided a level of comfort that the job market will be a bit more diverse as well.

I really liked the course "Foundations of Digital Marketing and E-commerce." I found out a lot of information I never knew before and realized how many times I was interacting with marketing without even realizing it. I was surprised by the methods of teaching during the course, as the information was presented concisely and in an easy-to-understand manner. I hope to learn how to create ads in Google. I did not encounter any major unexpected things because I had little prior knowledge of digital marketing, but now I have a solid foundation to build upon.

My first course was absolutely amazing. I was actually surprised at how easy yet effective this course was. I especially loved how they switched up between videos, reading material, and helpful visualizations to teach me. As a person with ADHD and who cannot bear to sit for long periods of times while being lectured, this helped me stay focused and made it easier for me to receive and retain information. This course was so much fun and not only i am extremely proud of myself, but im actually looking forward to what else there is to learn. Thank you!

This certificate, combined with my passion and determination, will unlock doors to happiness and financial freedom. I currently attend The Community College of Philadelphia in their Business General program. I am going to sell robotics and AI platforms. This certificate will prepare you for such a goal. Next up....Machine learning and Data Analytics! My conversations have evolved, my disposition has evolved, and I am now sought out for insight into these industries. My friends have changed, my network has grown, and I can accomplish my objectives!

This was an excellent foundational course, giving useful and practical insights into digital marketing and e-commerce. Before this course, I had yet to develop the vocabulary and frame of understanding of marketing beyond the traditional marketing mix. I was able to get enough of a glimpse to start to know what I don't know. I'm feeling more confident moving forward to drill down on the foundational concepts learned and apply them in practice scenarios to gain the skills needed to improve my current and future performance in digital marketing.