En este curso haremos una introducción a las cuatro Ps del marketing (producto, precio, promoción y plaza), y te hará analizar estratégicamente tu producto o servicio.
Fundamentos del marketing mix
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Fundamentos del marketing mix
This course is part of Estrategia de marketing Specialization
Instructors: Maria Teresa Aranzabal
8,155 already enrolled
Included with
Gain insight into a topic and learn the fundamentals.
323 reviews
Beginner level
No prior experience required
Flexible schedule
8 hours to complete
Learn at your own pace
96%
Most learners liked this course
Skills you'll gain
- Advertising Campaigns
- Integrated Marketing Communications
- Revenue Management
- Product Management
- Sales Strategy
- Marketing Planning
- Marketing Management
- Media Planning
- Promotional Strategies
- Marketing Channel
- Paid media
- Product Lifecycle Management
- Advertising
- Product Planning
- Marketing Communications
- Promotions and Campaigns
- Product Strategy
- Strategic Marketing
- Product Marketing
- Marketing
Details to know
Shareable certificate
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Assessments
4 assignments
Taught in Spanish
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Estrategia de marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 4 modules in this course
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Instructors
Instructor ratings
(41 ratings)Offered by
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Status: Free TrialIE Business School
Status: Free TrialIE Business School
Status: Free TrialUniversity of Illinois Urbana-Champaign
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Showing 3 of 323
DC
Reviewed on Nov 11, 2020
Muy buenas la información, los conceptos y sobre todo las entrevistas muy enriquecedoras
CL
Reviewed on Sep 15, 2024
me ayudo muchoo, los quizz eran algo complicados porque venían cosas específicas pero me sirvieron bastante
JC
Reviewed on Feb 14, 2021
Excelentes clase y enseñanzas transitidas por los profesores de los módulos
